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The Communiqué News

London [UK] June 18: London Fashion Week presented by Clearplay returned to the capital from June 11 until Monday June 13.


Swati Bhat

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Pic Courtesy: AGR SS23, courtesy of the brand and LFW Official


London Fashion Week presented by Clearplay returned to the capital from June 11 until Monday June 13.

The event marked the 10th anniversary of the June edition of London Fashion Week, which was initially launched as a menswear event, but during the pandemic was pivoted to a digital-physical programme showcasing both menswear and womenswear.

The event is more lowkey than London Fashion Week’s January and September shows, and focuses less on big-name, established designers, and more on up-and-coming talent.

Designers and organisations attending in June included Agnė Kuzmickaitė, AGR, Ahluwalia, Carlota Barrera, Labrum London, Qasimi, Yuzefi, Robyn Lynch, Scott Henshall, Tiger of Sweden, University of Westminster BA, and Ravensbourne University London.

Here are some highlights from the hybrid event:

AGR

A standout at the June edition of London Fashion Week was AGR, a brand founded in 2019 by London-based designer Alicia Robinson. The aptly named SS23 collection, ‘Dripping in Colour’, celebrates the label’s journey from handmade knits for Notting Hill Carnival to debuting at London Fashion Week.

Showcased at London’s iconic Fabric nightclub, the collection includes prints inspired by German artist Katharina Grosse’s fabric installations, mixed with references to 90s sandblasted jeans, glistening swimwear, and Sonia Rykiel’s iconic stripes.

The collection features recycled denim, metallic foiling on crochet, and tye-dye and knitted pointelle lycra techniques, while the bright colours were selected “with a clear intent to stimulate positive emotions and encourage mental wellbeing”.

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All Pic Courtesy: AGR SS23, courtesy of the brand and LFW Official


Labrum London

Labrum London’s spring-summer 2023 ‘Freedom of Movement’ collection explores the idea of a borderless society and celebrates the merging of various cultures. The story is influenced by the heritage of the brand’s founder and creative director, Foday Dumbuya, who was born in Freetown, Sierra Leone, and was brought up in London.

The influence of mixing cultures and the blurring of borders can be seen in the collections' Mark Rothko-inspired colour palette - blues, greens and browns gradually blend together and are rarely broken up by harsh blocks - as well as the use of the Labrum London monogram, whose “placement of borders and the repetition of the print symbolises the idea of borders being placed around us, with the movement of immigrants going against them”.

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All Pic Courtesy: Labrum London brand SS23 and LFW Official


Robyn Lynch

Dublin-born menswear designer Robyn Lynch also showcased at the June edition of London Fashion Week. Lynch is known for diving into her father’s archive of clothes in search of inspiration, but for this collection takes an emotional look back at her mother’s former fashion items, finding inspiration in a t-shirt she brought back from a trip to Mallorca in 1983, with “neon smiley faces scattered generously throughout”.

Lynch takes inspiration from “the ugliest, funniest, most charming” souvenir t-shirts from all over the world, and reimagines them into elevated pieces. The collection features miniature crab embroideries on trousers and jersey pieces, and a towelling poncho - “a symbol of safety and warmth your mum used to force you to wear” - reimagined as an elevated piece of outerwear executed in two-toned bouclé.

Textiles include natural fibres and specially dyed nylons made out of Seaqual yarn, which is woven out of ocean waste. The summery colour palette consists of brick orange, charcoal brown, sand beige, and yellow mustard.

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All Pic Courtesy: Robyn Lynch SS23, courtesy of the brand nd LFW Official


Qasimi

Qasimi, under the creative direction of Hoor Al-Qasimi, the twin of late founder Sheikh Khalid Al Qasimi, showcased a spring-summer 2023 collection inspired by the Tuareg people, as well as the Saharawi and the Sahel regions.

The collection, presented as a digital film, combined “military threads, desert nomads, sartorial subversion, technology with a soul and the natural camouflage of mirage horizons”. The collection featured rope macramé inspired by pearl diving and seafaring communities in the Gulf, and military tropes such as US army combat uniforms, Swiss army work jackets, Swedish army popovers, and thermal zip necks.

Embellishments include Middle-East-inspired pearls draped over tailored jackets and adding “an oceanic texture to shirts that are otherwise structured in the collar and sleeve”.

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All Pic Courtesy: Qasimi SS23 | Credit: Fabian Montique


Metaverse fashion label Blueberry Entertainment has joined the ranks of an all-female leadership team after appointing Katherine Manuel as Chief Operating Officer and Emily Eitches as Head of Business Development.


Swati Bhat

ree

Blueberry is one of the companies pioneering the digital fashion market, having sold over 20 million digital wearables and created over 10,000 styles of digital SKUs. The company is already live on multiple metaverse platforms and is actively expanding its brand and community to other web2 and web3 metaverses.

The increasing number of fashion companies directing marketing spend and skills to capitalize on the metaverse market could lead to customer demand surpassing 55 billion dollars by 2030, Deloitte insights stated.

Mishi McDuff, CEO and founder Blueberry Entertainment, commented: "I'm incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both additions bring a wealth of knowledge and experience as Blueberry continues to showcase what digital fashion can offer to the world. The future of fashion is digital, with accessible and sustainable fashion playing a central role in our offering. I have no doubt that Katherine and Emily will add another brilliant dimension to the work we’re already doing at Blueberry.

Katherine Manuel, Chief Operating Officer at Blueberry comments: “It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience. Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Emily Eitches, Head Of Business Development at Blueberry comments: “I am thrilled to have joined such a strong female leadership team and to have the opportunity to help Blueberry define the rapidly changing digital fashion industry.”


Membership platform Soho House has launched a new genderless skincare line for its members, with technical formulations rooted in science.


Swati Bhat

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A total of 11 products make up the Soho Skin collection, including a cream cleanser, serum, face cream and lip balm, each of which can currently be used in Soho House bedrooms and purchased from June, with a wider launch set to drop in October.

All formulas are vegan, cruelty and silicone-free and made in the UK, the organisation said in a release, designed using feedback from its members and developed together with a British cosmetic scientist.

The core formulation used throughout several of the products, called The Soho Skin Concentrate, aims to restore energy and regenerate skin structure, utilising glycogen, pistacia lentiscus gum and lactococcus ferment lysate to achieve this goal.

According to the global creative group, the products have been created in line with the values and livelihoods of its members, offering them a simple routine for their modern lifestyle.


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