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The Communiqué News

Priyanka Chopra Jonas to Present €200,000 Karl Lagerfeld Prize at LVMH Fashion Event

Swati Bhat
2 min read

Priyanka Chopra Jonas is set to add another high-profile fashion moment to her growing international presence. The global star will present the prestigious Karl Lagerfeld Prize at this year’s LVMH Prize ceremony in Paris, joining Hollywood actor Jennifer Lawrence and Thai actress Urassaya ‘Yaya’ Sperbund in the presenter line-up.

Swati Bhat

Priyanka Chopra Jonas to present Karl Lagerfeld Prize at LVMH Prize ceremony in Paris

The ceremony will take place at the Fondation Louis Vuitton, bringing together some of the most influential names from the international fashion industry to celebrate emerging creative talent. Priyanka and Jennifer, both associated with Dior, will be joined by Yaya Sperbund, a Louis Vuitton ambassador.

The LVMH Prize remains one of the fashion world’s important platforms for recognising the next generation of designers. This year, nine finalists are competing across the competition, with three awards set to be presented during the ceremony.

Priyanka will present the Karl Lagerfeld Prize, which carries a €200,000 grant alongside a year of mentorship designed to support the winning designer across areas including sustainability, communication, marketing, manufacturing and financial management. Jennifer Lawrence will present the €400,000 Grand Prize, while Yaya Sperbund will present the Savoir Faire Prize.

The presenter role further reflects Priyanka Chopra Jonas’s expanding influence within global fashion and luxury. As a Dior ambassador, she has become a familiar presence at major international fashion events, particularly in Paris, where her appearances regularly attract attention across entertainment and fashion circles.

The finalists this year include Julie Kegels, Petra Fagerström, De Pino, Ponte, The Vxlley, Institution, Lii, Colleen Allen and Yoshita 1967. The winners will be chosen by a jury comprising prominent figures from the global fashion industry, including Celine’s Michael Rider, Loewe’s Jack McCollough and Lazaro Hernandez, Pucci’s Camille Miceli, and Louis Vuitton and LVMH Fashion Group chairman and CEO Pietro Beccari.

With Priyanka Chopra Jonas, Jennifer Lawrence and Yaya Sperbund taking on presenting duties, the Paris ceremony brings together Hollywood, international entertainment and luxury fashion in a single spotlight while keeping the focus firmly on the designers shaping fashion’s next chapter.


What is LVMH?

LVMH Moët Hennessy Louis Vuitton SE

LVMH





GUESS? Watches Unveils FW26 Collection with Tamannaah Bhatia as New Brand Ambassador in India

Swati Bhat
2 min read

GUESS? Watches has entered a new chapter in India with the launch of its Fall/Winter 2026 collection and the appointment of actor and entrepreneur Tamannaah Bhatia as its new Watches Brand Ambassador. The announcement was made at an exclusive launch event in Mumbai, bringing together fashion, entertainment and industry voices to celebrate the brand’s latest move in the Indian market.

Swati Bhat

GUESS? Watches Unveils FW26 Collection with Tamannaah Bhatia as New Brand Ambassador in India

Tamannaah will front the brand’s upcoming FW26 Watches campaign, which is set to roll out across social media and consumer-facing platforms in September. Her association brings together GUESS? Watches’ fashion-driven identity with the actor’s distinctive style and confident public persona.

For GUESS, the partnership is about more than putting a celebrity face behind a collection. The brand is looking to strengthen its cultural relevance among fashion-conscious and younger consumers in India, with Tamannaah positioned as an ambassador who reflects the confidence, glamour and individuality associated with the GUESS identity.

Paul Marciano, Co-founder and Chief Creative Officer of GUESS? LLC, described Tamannaah as a natural fit for the brand, pointing to her distinctive style, confidence and effortless glamour. He added that her association will help bring the energy and individuality of the FW26 collection to life.

Tamannaah, meanwhile, highlighted the role of watches as fashion accessories, saying that the right timepiece can transform a look. Her first campaign with GUESS Watches will put that philosophy at the centre of the brand’s latest collection.

The collaboration also reflects a broader shift in the fashion-watch category, where timepieces increasingly function as expressions of personal style rather than simply instruments for telling time. Deepak Chhabra, Managing Director of Timex Group India, which handles GUESS Watches in the Indian market, has indicated that the partnership will support stronger consumer communication and activations across digital, social and traditional platforms.

With Tamannaah Bhatia leading its FW26 campaign, GUESS Watches is looking to make its latest collection part of the wider fashion conversation in India combining statement timepieces with celebrity style and a distinctly contemporary brand identity.





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