Priyanka Chopra Jonas is set to add another high-profile fashion moment to her growing international presence. The global star will present the prestigious Karl Lagerfeld Prize at this year’s LVMH Prize ceremony in Paris, joining Hollywood actor Jennifer Lawrence and Thai actress Urassaya ‘Yaya’ Sperbund in the presenter line-up.
Swati Bhat
The ceremony will take place at the Fondation Louis Vuitton, bringing together some of the most influential names from the international fashion industry to celebrate emerging creative talent. Priyanka and Jennifer, both associated with Dior, will be joined by Yaya Sperbund, a Louis Vuitton ambassador.
The LVMH Prize remains one of the fashion world’s important platforms for recognising the next generation of designers. This year, nine finalists are competing across the competition, with three awards set to be presented during the ceremony.
Priyanka will present the Karl Lagerfeld Prize, which carries a €200,000 grant alongside a year of mentorship designed to support the winning designer across areas including sustainability, communication, marketing, manufacturing and financial management. Jennifer Lawrence will present the €400,000 Grand Prize, while Yaya Sperbund will present the Savoir Faire Prize.
The presenter role further reflects Priyanka Chopra Jonas’s expanding influence within global fashion and luxury. As a Dior ambassador, she has become a familiar presence at major international fashion events, particularly in Paris, where her appearances regularly attract attention across entertainment and fashion circles.
The finalists this year include Julie Kegels, Petra Fagerström, De Pino, Ponte, The Vxlley, Institution, Lii, Colleen Allen and Yoshita 1967. The winners will be chosen by a jury comprising prominent figures from the global fashion industry, including Celine’s Michael Rider, Loewe’s Jack McCollough and Lazaro Hernandez, Pucci’s Camille Miceli, and Louis Vuitton and LVMH Fashion Group chairman and CEO Pietro Beccari.
With Priyanka Chopra Jonas, Jennifer Lawrence and Yaya Sperbund taking on presenting duties, the Paris ceremony brings together Hollywood, international entertainment and luxury fashion in a single spotlight while keeping the focus firmly on the designers shaping fashion’s next chapter.
What is LVMH?
LVMH Moët Hennessy Louis Vuitton SE
LV: Louis Vuitton, the famous luxury fashion house founded in 1854.
MH: The combination of champagne producer Moët & Chandon and cognac maker Hennessy.
SE: Societas Europaea, a formal designation for a public company registered under European Union corporate law.
Explore the prestigious realm of LVMH, symbolizing the pinnacle of elegance across diverse industries. With its deep-rooted heritage and innovative spirit, the company reshapes the height of sophistication through its unique collection of brands. Discover the organization's impactful contributions in areas like fashion, winemaking, and luxury hospitality, enhanced by captivating storytelling, and engage with their unwavering quest for creativity and exceptional craftsmanship.
