Vijay Deverakonda’s UNHYPE Sells Out 10,000 Skincare Routines, Clocks ₹1.3 Crore in Two Weeks

Vijay Deverakonda’s skincare venture UNHYPE has marked a strong start, with the brand announcing that its entire launch edition of 10,000 VD Signature Routines sold out within two weeks, generating ₹1.3 crore in revenue.

Swati Bhat

The skincare brand, co-founded and co-built by the actor, launched its limited-edition routines for pre-booking on September 11. According to the company, the initial inventory represented 30,000 individual skincare products across its Acne Safe and Brightening ranges.

UNHYPE sells 10,000 routines in two weeks

UNHYPE's VD Signature Routine follows a three-step skincare format comprising a face wash, moisturiser and sunscreen. The brand has positioned the range around simplifying everyday skincare while addressing Indian skin and environmental conditions.

The launch featured two options Acne Safe and Brightening VD Signature Routines both of which are now sold out.

Commenting on the response, Vijay Deverakonda, Co-founder of UNHYPE, said, “I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible.”

He added that the brand is currently working on replenishing inventory, saying, “We’re completely sold out right now, and we’re working to restock as soon as possible. To everyone who missed out this time we’re sorry. We’re coming back with more. This is just the beginning. There’s a lot more coming from UNHYPE.”

What’s next for Vijay Deverakonda’s UNHYPE?

Following the sell-out of the limited VD Signature editions, UNHYPE is preparing to introduce its regular Acne Safe and Brightening Routines from October 3.

The three-step skincare routines will be sold through the brand’s website, expanding availability beyond the initial limited-edition launch.

For a newly launched celebrity-backed skincare label, the reported ₹1.3 crore revenue from 10,000 routines in its first two weeks gives UNHYPE an early commercial milestone as it moves from its launch phase towards wider sales.

#lifestyle #entertainment #VijayDeverakonda #UNHYPE #skincare #IndianSkincare #BeautyNews #SkincareRoutine #AcneCare #BrighteningSkincare #CelebrityBrand

"Zombie Facial", A New 'In' Thing For a Good Skin. Read Everything About This Treatment

The plasmatic effect, which Ford described as the dilatations of blood vessels that are inundated with oxygen-rich blood, is where the term "zombie" first appeared.

Dr. Parsa's of Beverly Hills, LA has been practicing for a treatment called the Renewal Mask, which is a customized version of the DMK Enzyme Therapy protocol. DMK's founder, Danné Montague-King, likens enzymes to nature's biological catalysts, and the transfer messenger enzymes utilized in the mask "hydrolyze dead cells, increase oxygenation, boost cellular energy, encourage new collagen and elastin formation, and flush out cellular waste and debris." This process is achieved via reverse osmosis, which Dr. Parsa describes as "forcing fluid through the cell membranes to flush out impurities, increase circulation, and deliver fresh, oxygenated blood to the skin."

Aguilar explains that the mask itself is made from fermented beta-glucan, a humectant that helps to repair the skin barrier while being a powerful immune modulator. "Beta-glucan stimulates our Langerhans cells, which initiate the immune and reparative functions of the skin," she says. She has seen it help everything from healing burns and abrasions to treating acne, eczema/psoriasis, rosacea, and premature aging. "The mask has concentrated amounts of beta-glucan, making it an in-office treatment rather than an at-home mask."

The "zombie" nickname comes from the appearance of the plasmatic effect, which Ford describes as the dilation of blood vessels that are flooded with oxygen-rich blood. This leaves visible striations in the skin, a pattern of red lines tracing the lymph and circulation pathways under the skin, as the fluids rebalance. For about 10 to 15 minutes, you can also see which areas are blocked by visible contrast. "The more striations, the better the skin's circulation," Aguilar says. "The treatment is significant because it allows us to work underneath the skin to build and repair our skin's structure and to see how our facial lymphatic and circulatory systems are performing."

Who Can Get the Zombie Facial?

Ford and Aguilar both consider this mask to be transformative for their clients' skin. "The fact that this treatment helps with internal circulation and flushing out toxins makes it appropriate for everyone," Ford says. "Dry clients that are prone to broken capillaries, those with stubborn melasma, and even those with acne — in fact, after receiving the enzyme treatment, cystic breakouts are usually flat and healing." She loves that it requires no downtime and has no restrictions (even pregnant clients can use it), but mostly it's the results that make this a cult favorite. "After three treatments, there is a significant difference in their skin: firm collagen, smooth texture, and brightened, glowing undertone."

Jessica's (client) Zombie-Facial Experience

The treatment begins with preparing the skin to receive the enzyme therapy. Aguilar cleansed my face, neck, and décolletage using DMK Deep Pore Cleanser, which was applied using a brush. The next step is to apply one of the brand's exfoliants, selected based on the skin's condition. For my skin, she applied a cinnamon-smelling exfoliant and held up a small fan just in case it tingled (but it didn't). Then comes the pre-mask active ingredients — in my case, a form of vitamin C that comes in a powder form for stability and tyrosinase-inhibiting ingredients to treat hyperpigmentation via DMK Melanotech Drops. (If you get the powder vitamin C, make sure not to breathe in while it's being applied or you'll cough.)

Then comes the enzyme mask itself, which Aguilar mixes in a bowl and activates with a product from the line. She brushes it on, beginning at the base of the décolletage, using outward motions to create a V formation. The mask has a cool and jelly-like consistency when it's painted on, and I will admit that it does not smell appetizing — it actually smells kind of like cold, putrid oatmeal. It was ultimately painted everywhere on my face aside from my eyes, nostrils, and mouth, where it was left to dry for 45 minutes.

The drying is the important, but not-so-fun, part. As I learned, the sensation of your rushing lymph and blood flow feels like being tickled. The areas with the best functioning pathways will start to feel it soonest. My neck, chest, and shoulders always get the itchy sensation first, but as I have made progress unblocking my pathways, I now feel the ticklish sensation along my hairline, nose, eyelids, and ears. Even my clavicles felt itchy last time. But you can't scratch anywhere, because if the mask cracks, you'll lose out on the benefits.

As the mask dries and hardens, the texture also feels rough and uncomfortable against the skin. They tell you that if you experience pulsing or throbbing (not the painful kind), it's the plasmatic effect at work, building collagen and elastin fibers. The mask also gets tighter and tighter as it dries, to the point that I didn't even close my mouth fully for fear of it cracking. Even knowing that the discomfort is a good thing, I remember thinking to myself, "They should call this the 'devil's facial,' because it's hell under here."

When it was time to remove the mask, Aguilar brushed on more cleanser and massaged over the mask, alternating with hot towels, until it broke and could be easily removed. We waited for the striations to pop up so I could note my progress, and then I was sent on my way with my "goodie bag" of travel-size DMK products appropriate for my skin concerns.

Client's feedback on Zombie-Facial

It usually takes three to six sessions to get your pathways cleared, at which point you can switch to monthly maintenance treatments. As per a client's communiqué, "After four treatments, the difference in my skin is remarkable. Just the other day, celebrity makeup artist Sir John called me "glowy" on a Zoom call." She added, "My dermatitis has completely healed, and my inflammatory breakouts have stopped. There is still a slightly dry patch under the tip of my nose, but I'm so relieved that the redness and dermatitis are gone and my confidence has been restored."

Jessica Ourisman further continues, "I've discontinued using exfoliants and retinoids while my skin barrier heals, but one product I found immensely helpful during the process has been the microbiome-saving Biojouvé Living Biome Essentials Serum + Activating Mist Duo ($225). I've been so determined to see progress that I applied an oxygenating mask — the CO2 Lift Carboxy Gel Treatment ($100) — the weekend before, which flushed the skin with oxygen by using carbon dioxide to harness the Bohr effect. I also wore a top by Elastique to help stimulate my lymph and completed five rounds of Wim Hof breathwork to hyperoxygenate my blood as the mask was drying. Anecdotally speaking, we did notice improvement in my striations, and I will try these techniques again next time. However, it will still take one to two more treatments before I see adequate improvement to move onto the maintenance protocol."

#thecommunique #tc #tcn #lifestyle #skincare #ZombieFacial

The winning combination for achieving your best look & real success

Denver, the prestigious masculine brand of India, has recently ventured into face care with an advanced range of Face washes, thereby expanding its outreach to cater to its target audience with enhanced brand experience. In order to create a distinct impact on its customers, Denver has embarked upon a bold and avant-garde campaign, with none other than Bollywood superstar Varun Dhawan endorsing their latest range of face washes.

Famed for their innovative and cutting-edge products, Denver has introduced a brand-new line of face washes to establish a stronger connection with its patrons. While its existing range of perfumes, deodorants and body talc have been widely appreciated, Denver understands that its discerning customers are seeking superior quality face washes with an exquisite fragrance to enhance their grooming routine.

Announcing the association Superstar Varun Dhawan said "I am thrilled to announce my association with Denver, a brand that I have always admired for their commitment to delivering the best. Working with the energetic team at Denver Face Washes has been a great experience, and I am excited to be a part of their growth journey. Together, we will inspire people to achieve their best look and pursue their dreams with confidence. I cannot wait to see what we can achieve together and make a positive impact on people's lives."

"Our latest campaign is a straightforward message to inspire and empower individuals to overcome their innermost obstacles and attain their goals, day by day." In a conversation with the Director of Sales & Marketing at VCPL, Saurabh Gupta expressed his enthusiasm, stating that this partnership with Varun Dhawan presents an exceptional opportunity for Denver to make its mark in the men's grooming segment. He stated "Varun Dhawan is a true reflection of India's youth. With a commendable track record of hard work and dedication towards his family and craft, Varun's values and ethos are akin to those of Denver. His resounding success is a testament to his unwavering commitment to his goals and values, which we, at Denver, uphold and appreciate."

Aditya Yadav, Brand Manager- Denver stated "We are really thrilled, the upcoming campaign is a unique and unparalleled concept that endeavours to inspire individuals to strive for true success. It is an extension to the existing brand equity. I hope that it will be well received by our target audience and enhance our brand's reach and outcomes." Unveiling of the campaign has happened on Instagram from the official handle of Varun Dhawan and Denver on 6th April 2023. Followed by its amplification and airing on national television and on-ground marketing activities.

#thecommunique #tc #tcn #lifestyle #VarunDhawan #Denver #skincare