Vijay Deverakonda’s UNHYPE Sells Out 10,000 Skincare Routines, Clocks ₹1.3 Crore in Two Weeks
Vijay Deverakonda’s skincare venture UNHYPE has marked a strong start, with the brand announcing that its entire launch edition of 10,000 VD Signature Routines sold out within two weeks, generating ₹1.3 crore in revenue.
Swati Bhat
The skincare brand, co-founded and co-built by the actor, launched its limited-edition routines for pre-booking on September 11. According to the company, the initial inventory represented 30,000 individual skincare products across its Acne Safe and Brightening ranges.
UNHYPE sells 10,000 routines in two weeks
UNHYPE's VD Signature Routine follows a three-step skincare format comprising a face wash, moisturiser and sunscreen. The brand has positioned the range around simplifying everyday skincare while addressing Indian skin and environmental conditions.
The launch featured two options Acne Safe and Brightening VD Signature Routines both of which are now sold out.
Commenting on the response, Vijay Deverakonda, Co-founder of UNHYPE, said, “I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible.”
He added that the brand is currently working on replenishing inventory, saying, “We’re completely sold out right now, and we’re working to restock as soon as possible. To everyone who missed out this time we’re sorry. We’re coming back with more. This is just the beginning. There’s a lot more coming from UNHYPE.”
What’s next for Vijay Deverakonda’s UNHYPE?
Following the sell-out of the limited VD Signature editions, UNHYPE is preparing to introduce its regular Acne Safe and Brightening Routines from October 3.
The three-step skincare routines will be sold through the brand’s website, expanding availability beyond the initial limited-edition launch.
For a newly launched celebrity-backed skincare label, the reported ₹1.3 crore revenue from 10,000 routines in its first two weeks gives UNHYPE an early commercial milestone as it moves from its launch phase towards wider sales.
Comments