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The Communiqué News

With the release of "This Is Punjab" Ellde Fazilka honours the rich cultural heritage of Punjab.

The eagerly awaited new song "This Is Punjab" by acclaimed singer-songwriter Ellde Fazilka, who is recognised for his distinctive fusion of traditional Punjabi music and contemporary rap beats, has been made available. The song pays heartfelt homage to Punjab's rich cultural heritage and traditions and exhibits Ellde's distinctive fusion of Punjabi folk and contemporary rap music.


Swati Bhat

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This Is Punjab's honest Punjabi lyrics and evocative beat will make you consider your ancestry. The song video, which was entirely filmed in Punjab, honours the state's hard-working citizens while showcasing the natural beauty of the region. The music video not only depicts the rich history of Punjab but also the contemporary Punjab and its goals. The music video frequently features provocative elements like huge Rubicon jeeps, classic cafe racer motorcycles, and high fashion.

The most recent album by Ellde is a passionate declaration on the Northern state's colourful past and its brash youth. The song, which features the bass pounding forcefully against the historical folk instrument "Algoze" from the Punjab, is a celebration of all things Punjabi, including food, language, music, and dancing.

"This Is Punjab," which Ellde Fazilka himself produced, wrote, and engineered, is proof of his prodigious talent and love for music.

Ellde expressed his enthusiasm for the arrival of "It brings me tremendous joy to share "This Is Punjab" with the world and pay homage to the rich cultural heritage of Punjab, " the singer of the song This Is Punjab said. We have been given a great platform by Def Jam India, and I hope that this song will encourage listeners to learn more about the customs of this lovely country."

Ellde Fazilka and the people of Punjab are equally excited about the release of "This Is Punjab." The song honours the vibrant traditions of the Punjabi people and encourages listeners all around the world to experience these customs through Ellde's moving music.


Click Here to watch the video



Metaverse Fashion Opera is an innovative project

Metaverse Fashion Opera is an innovative project that explores the connections between the Metaverse, fashion, and music.


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Image: #CAPITAL official


The idea for Metaverse Fashion Opera came from a phone call between Gemma, Alastair, and Roy. Alastair will soon write and compose the story for the first metaverse fashion opera, #CAPITAL.

Dragon City, China's first metaverse platform, will collaborate with Fashion Opera to create a new work — and a new stage in the development of this nascent genre.

A group of artists and designers will work together on a piece that excavates the Metaverse's history, telling its story from the dawn of human experience to its realisation in MVFW 23.

This is a tale of dematerialization and symbolism: from the first time someone exchanged a token for an object, or a symbol — a word — for a being in the world — all the way through gold bars and bank notes, or the virtual reality of novels and epic poetry — to bitcoin, avatars and Dragon City itself.

Featuring the designs of Chenpeng, a brand that sees no boundary between beauty and ugliness, the possible and the impossible, and the work of which has been characterized by Anders Sølvsten Thomsen (ANTIDOTE magazine) as both “anti-tradition and deviant,” as well as virtuosic dancers, performers, and sopranos.

This is the story of becoming something else — where everything is always possible.

The concept of Metaverse Fashion Opera comes from a brainstorm in a call between Gemma, Alastair, and Roy. And soon, the story behind the first metaverse fashion opera, #CAPITAL, is created and composed by Alastair.


What is Fashion Opera?

Fashion Opera is a discipline created by Alastair White and Gemma A. Williams under the banner of their company UU Studios. Over the past four years, five works were produced that explored synergies between fashion and music: WEAR, ROBE, WOAD, RUNE, and Hareflight. These featured contemporary dance, immersive theatre, experimental music, and a range of collections: from a specially-made capsule by London-based brand KA WA KEY to a re-presentation of archive work by Issey Miyake.Fashion Opera has been described as “a whole exciting new genre of art” (BBC Radio 3), “a groundbreaking new genre” (Classical Music Magazine), and “a perfect combination of show and costume” (Vogue Italia). The operas have been shortlisted for a number of Scottish art awards, and recently received New Zealand’s Tait Memorial Trust prize. Three have gone on to be recorded and released as albums on the Métier label to further critical acclaim.The methodology behind these, proposed by Alastair White in a recent PhD as well as numerous academic articles and lectures, concerns a reimagining of the relationship between garment and music. This is based on ideas drawn from contemporary mathematics and quantum mechanics: that is, the existence of multiple infinities and universes allows for the existence of an artform in which each constituent — fashion, music, drama, dance — is both central and absolute. The individual works often explore themes of groundbreaking technology and or recent cosmological discovery: including virtual reality, artificial intelligence, and the multiverse.



IRFANA, A RAPER FROM TAMILNADU, BECOMES DEF JAM INDIA'S FIRST WOMAN ARTIST TO BE SIGNED!

Def Jam Recordings India Label Group is dedicated to supporting India and South Asia’s diverse Hip-Hop culture.


Irfana Hameed, a rapper and singer from Kodaikanal, has become the first female artist signed to the Def Jam Recordings India label. Irfana, the ferocious lyricist behind the critically acclaimed 'Ko-Lab' EP, was one of the first emcees to be signed by Universal Music India's largest Hip-Hop label division in India and South Asia.


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Irfana made a name for herself as a budding female emcee from Tamil Nadu after her debut release with Universal Music India through Found Out Records. Her traditional Carnatic vocal and veena training marked the beginning of her musical career. But, the young artist first became aware of hip-hop when she heard Eminem in the fifth grade on a set of shared pen drives.

Inspiring topics of anti-fascism, Tamil and Muslim culture, and femininity are explored in Irfana's discography. Irfana also contributed vocals to the "I am your King" title music from the Netflix web series Masaba Masaba. She served as the model for the Women's Day ad sponsored by boAt with Rashmika Mandanna. The Malayalam superstar Tovino Thomas is a featured artist on her song "Kannil Pettole," which made her a Hip-Hop sensation in Southern India. Recently, the young artist was showcased in 'Emerging Women in Hip-hop' by Vogue magazine.

Universal Music Group (UMG), the global leader in music-based entertainment, has announced the establishment of Def Jam India in 2022. Def Jam India follows in the footsteps of the legendary Hip-Hop label 'Def Jam Recordings,' which has led and influenced global hip-hop culture for over 35 years. Hip-popularity hop's as a genre has skyrocketed in recent years, and the launch of Def Jam India breathed new life into India's burgeoning Hip-Hop scene.

"I'm honoured to be associated with such a historic label," Irfana said of her victory. I hope that my accomplishment serves as an inspiration to all female hip-hop artists in India! I'm excited to collaborate with Def Jam India to create meaningful hip-hop music.

Communiquéd about her victory "I'm honoured to be associated with such a historic label," Irfana said. I hope that my accomplishment serves as an inspiration to all female hip-hop artists in India! I'm excited to collaborate with Def Jam India and Universal Music India to release meaningful hip-hop music, especially since I grew up watching Def Jam Slam, and this is a dream come true! I hope to inspire all young emcees to take the plunge and dive right in - it's an exciting time to be an Indian hip-hop artist!"


About Def Jam Recordings India

Def Jam India is Universal Music India’s new label division within India dedicated to representing the best hip-hop and rap talent from the region. Def Jam India follows the blueprint of the iconic Def Jam Recordings label, which has led and influenced cutting-edge hip-hop and urban culture for more than 35 years. While Def Jam is a global hip-hop powerhouse that represents an iconic roster of artists such as LL Cool J, Slick Rick, Public Enemy, Beastie Boys, Kanye West, Jay-Z, Rihanna, Pusha T, Dave East, YG and many more.


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