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The Communiqué News

AJIO has announced an 'All Stars Sale' that will begin on September 22nd.

AJIO, a fashion brand, announced that its flagship event 'All Stars Sale' will begin on September 22.

Customers may browse across 5500+ brands offering over 1.5 million handpicked fashion styles at the AJIO All Stars Sale (AASS), providing an unrivaled shopping experience. Following the sale, AJIO will launch a new ethnic brand called Ri-wah. The mid-priced brand will debut 2,000+ styles that capture timeless beauty and cultural sophistication, providing Indian women with a diverse range of exquisite and magnificent patterns to embellish their special occasions. Ri-wah's design philosophy is inspired by reinventing age-old timeless motifs and infusing them with a contemporary twist, resulting in flexible and fascinating items. Customers also like Indie Picks, W, Biba, Global Desi, Kalanikethan, Avaasa, Gulmohar Jaipur, and other ethnic brands.

Vineeth Nair, CEO of AJIO, commented on the announcement, saying, "All Stars Sale brings fashion’s biggest brands to customers giving them a truly enthralling shopping experience. In this edition, we expect continued momentum of increasing orders from smaller towns and cities. With increasing internet penetration and the introduction of 5G, more and more Indians are adopting online shopping and we expect over 10 lakh first-time shoppers to experience and shop from the 1.5M+ styles on AJIO.”

Customers can save up to 50-90% off major brands and categories, with an additional 10% off when using ICICI credit and debit cards. Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and Spencer, ONLY, Armani Exchange, Ritu Kumar, ALDO, Buda Jeans Co., Fyre Rose, Encrustd, SAM, Portico, Home Centre, Maybelline, Melorra, and many more are on sale.






Suit Shorts are surely the 'IN THING'

If one piece of clothing defined men's tailoring for SS24, it was the suit short, a sleek addition to the bottoms category that brought a modern update to formalwear. While some men may regard a shift to short suits as fairly brazen, the piece has been universally welcomed by designers, with several continuing to endorse the 'daring' clothing in their male lines season after season.

Appearance is less contentious in womenswear, with women generally accepting the summer-friendly style.

Suit Shorts

Karl Lagerfeld official


Short suits, contrary to the traditional blazer and pant combo, allow for more breathability and provide a cooler option for hot days. They have also become more genderless over time, appearing in both menswear and womenswear ensembles - albeit the latter considers the item to be more of a mainstay. Their rebirth in menswear, on the other hand, has been mostly driven by the increasing 'preppy' trend, which has been widely adopted by companies such as Louis Vuitton and Dsquared2, where collegiate-inspired clothing has been thrust to the forefront.












This is what the 'World's Loneliest House' looks like!


The 'World's Loneliest House' is a secluded island hideaway surrounded by the sea, located on Ellidaey, a remote island south of Iceland that is part of the Vestmannaeyjar archipelago of 15 to 18 islands.

About 300 years ago, five families lived on this island. The lone structure on the island was designed to serve as a lodge for puffin hunters.

Surprisingly, the structure is encircled by a fence and has been cloaked in mystery since it first appeared in public forums.

A rustic house on Elliaey Island lacks modern comforts but features a rainwater-fueled sauna. It epitomises tranquillity and a simpler existence by the water in a protected nature reserve.




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