GUESS? Watches has entered a new chapter in India with the launch of its Fall/Winter 2026 collection and the appointment of actor and entrepreneur Tamannaah Bhatia as its new Watches Brand Ambassador. The announcement was made at an exclusive launch event in Mumbai, bringing together fashion, entertainment and industry voices to celebrate the brand’s latest move in the Indian market.
Swati Bhat
Tamannaah will front the brand’s upcoming FW26 Watches campaign, which is set to roll out across social media and consumer-facing platforms in September. Her association brings together GUESS? Watches’ fashion-driven identity with the actor’s distinctive style and confident public persona.
For GUESS, the partnership is about more than putting a celebrity face behind a collection. The brand is looking to strengthen its cultural relevance among fashion-conscious and younger consumers in India, with Tamannaah positioned as an ambassador who reflects the confidence, glamour and individuality associated with the GUESS identity.
Paul Marciano, Co-founder and Chief Creative Officer of GUESS? LLC, described Tamannaah as a natural fit for the brand, pointing to her distinctive style, confidence and effortless glamour. He added that her association will help bring the energy and individuality of the FW26 collection to life.
Tamannaah, meanwhile, highlighted the role of watches as fashion accessories, saying that the right timepiece can transform a look. Her first campaign with GUESS Watches will put that philosophy at the centre of the brand’s latest collection.
The collaboration also reflects a broader shift in the fashion-watch category, where timepieces increasingly function as expressions of personal style rather than simply instruments for telling time. Deepak Chhabra, Managing Director of Timex Group India, which handles GUESS Watches in the Indian market, has indicated that the partnership will support stronger consumer communication and activations across digital, social and traditional platforms.
With Tamannaah Bhatia leading its FW26 campaign, GUESS Watches is looking to make its latest collection part of the wider fashion conversation in India combining statement timepieces with celebrity style and a distinctly contemporary brand identity.
