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The Indian film industry is heading into 2026 with renewed confidence, following a record-setting box office performance in 2025. Trade analysts predict that the coming year will further strengthen theatrical business, driven by large-scale projects, franchise films, and an expanding pan-India cinema culture.


Swati Bhat


Early indicators suggest that 2026 will balance commercial ambition with content diversity. Filmmakers are increasingly focusing on multi-language releases, aiming to reach audiences across regions while maintaining strong domestic and overseas appeal. Theatres, which saw a steady revival last year, are expected to benefit from a packed release calendar and improved audience turnout during festive windows.

Several big-ticket films are already shaping expectations for the year. War-based spectacle "Border 2", starring Sunny Deol, Varun Dhawan and Diljit Dosanjh, was positioned as a major Republic Day release. With night shows still ongoing, early trends indicate that the Indian box office has reached the 30 crore mark on its first day. Driven by nostalgia and the sequel appeal, the film drew significant audiences to theaters, marking Bollywood's first major opening in 2026. It even exceeded the all-time blockbuster, "Dhurandhar" which had an opening of 28.6 crore net. Action sequels such as "Dhurandhar 2" are also expected to capitalise on franchise loyalty and high opening weekends.

Mythological and epic storytelling is likely to dominate the latter half of the year, with "Ramayana: Part 1" emerging as one of the most anticipated Indian films in recent times. Industry experts believe such large-scale narratives could redefine box office benchmarks if backed by strong storytelling and visual scale.

Alongside spectacle, 2026 will also see genre experimentation. Female-led action films like "Alpha" indicate a shift towards broader representation, while romantic dramas and comedies are expected to cater to urban and family audiences alike. Regional industries are set to continue their upward trajectory, with content-driven cinema from the South and West India contributing significantly to overall box office numbers.

Streaming platforms will remain an integral part of the revenue ecosystem, though producers are increasingly prioritising theatrical exclusivity before digital premieres. This strategy, trade insiders say, helps maximise lifetime revenue while restoring the cinema-going habit.

As the industry looks ahead, optimism is tempered with realism. The success of 2026 will ultimately depend on content quality, audience trust, and disciplined budgeting. With a strong slate of films and evolving audience preferences, Indian cinema appears well-positioned for another defining year.




Bollywood’s box office journey in 2025 has been marked by recalibration, cautious optimism, and a renewed faith in content-led cinema.

Bollywood Box Office 2025: A Year of Resets, Records and Regional Rise

A work of an AI

After years of fluctuating audience sentiment, the industry witnessed a year where storytelling, scale, and strategic releases played a decisive role in theatrical success.

The first quarter of 2025 set the tone with mid-budget films outperforming expectations, driven largely by strong word-of-mouth rather than opening-day hype. Family dramas and socially rooted narratives found steady footfalls, signalling a clear shift in audience preference towards relatable, emotionally grounded cinema.

By mid-year, big-ticket Bollywood spectacles reclaimed centre stage. Action entertainers and historical dramas, backed by extensive marketing and nationwide releases, delivered robust box office numbers across metros and tier-2 cities alike. Trade analysts noted improved theatre occupancy, particularly during extended weekends and festive windows.

A defining trend of 2025 was the growing influence of regional storytelling within mainstream Hindi cinema. Films that embraced regional themes, dialects, and rooted narratives resonated widely, reflecting India’s evolving cinematic palate. This cross-pollination not only widened audience reach but also boosted repeat viewership.

Record-breaking year: 

In 2025, the Indian film industry achieved a domestic gross of approximately ₹13,395 crore, marking the highest ever recorded. This total encompasses films from all Indian languages released within the country.

Bollywood’s contribution: 

Of the total, Hindi cinema (Bollywood) contributed around ₹5,504 crore to the domestic box office gross, marking its highest annual performance so far.

Big hits leading the numbers: 

Major Bollywood films such as Dhurandhar (which alone grossed around ₹950 crore domestically) and Chhaava were key drivers of this growth.

Bollywood's contributions to the overseas market:

Saiyaara — approximately ₹171–₹172 crore in overseas earnings.

Chhaava — about ₹88–₹91 crore overseas.

Dhurandhar — performed strongly with estimates between ₹150–₹185 crore overseas (still increasing late in the year).

War 2 — around ₹80–₹83 crore overseas.

Housefull 5 — approximately ₹70 crore overseas.

This total encompasses films from Hindi (Bollywood), Telugu, Tamil, Malayalam, Kannada, Marathi, Gujarati, and other regional dubbed languages.

Gujarati cinema’s gross collections increased dramatically, with industry reports estimating approximately ₹242 crore in total theatrical earnings in 2025 a significant rise from 2024.

Estimates for collective box office totals for Marathi films vary, with some trade coverage suggesting that the combined earnings of all Marathi releases were under ₹100 crore, even though hundreds of films released during the year.


According to industry analysis, the share by industry / language segment in the 2025 Indian box office was roughly:

Industry / Language

Approx.

Gross Share

Approx. Gross Earnings

(₹ crore)

Hindi (Bollywood)

~41%

~₹5,504 cr

Telugu cinema

~18%

~₹2,377 cr

Tamil cinema

~13%

~₹1,805 cr

Malayalam cinema

~9%

~₹1,206 cr (derived from share)

Kannada cinema

~4%

~₹536 cr (derived from share)

International & Other (incl. dubbed/global films)

~10%

~₹1,339 cr

Other regional (Gujarati, Marathi, Punjabi, etc.)

Remainder

~₹628 cr (estimated)

Streaming platforms continued to impact theatrical dynamics, but rather than competing, they complemented cinema releases. Many Bollywood films followed a well-planned theatrical-to-digital window, allowing box office collections to stabilise before OTT premieres. Producers acknowledged that clear release strategies helped restore audience trust in theatres.

Music-driven promotions and nostalgia-backed soundtracks also played a crucial role in drawing crowds. Several films benefited from chart-topping songs that revived the traditional link between music success and box office performance, a trend largely absent in recent years.

According to industry insiders, 2025 will be remembered as a year of correction rather than excess. “Audiences rewarded honesty in storytelling,” a Mumbai-based trade expert shared, adding that inflated budgets without substance faced quick rejection.

As Bollywood steps into 2026, the lessons of 2025 are clear—content remains king, theatrical experiences still matter, and audiences are ready to engage when films respect both craft and culture. The box office, once uncertain, appears firmly back in conversation.





Cannes [France]: Speaking about the "cinematic excellence, technological prowess, rich culture and illustrious heritage of storytelling" of India, Information and Broadcasting Minister Anurag Thakur on Thursday said that India's red carpet presence captured the diversity of cinematic excellence not only in terms of representation of actors and filmmakers but also through OTT platforms.


Swati Bhat

Pic Courtesy: AFP/ANI


Thakur's remarks came while delivering the official keynote address after inaugurating the Indian Pavilion at Cannes Film Festival. The Union Minister said, "India's red carpet presence captured the diversity of our cinematic excellence not only in the terms of representation of actors and filmmakers from various languages and regions but also the OTT platforms."


With aspirations of transforming India into the content hub of the world, he added, "Indian start-ups from the media and entertainment sector are also present to showcase their technological prowess and pitch to the world, from the world of AVGC along with a strong delegation of animation professionals from the sector. The celebration of India at Cannes and the recognition of our cinematic excellence, the world over is set to manifest the country into the content hub of the world." "Indian cinema has played a crucial role and portrayed our fight for Independence, be it through turbulent times and in our times. Today, the media and entertainment sector in India is a significant contributor not only to the creative economy but also for projecting India's soft power abroad," Thakur said.


Further speaking about the government's efforts towards the initiative, Thakur said, "Our government has envisioned and spearheaded major initiatives over the last 8 years to boost co-production, film shoots, and film felicitations in India. States such as Uttar Pradesh, Madhya Pradesh, and others have taken the lead through film felicitation policies and providing co-production opportunities. He further said, "In 2018, we had officially designated audio-visual services as one of the 12 champion sectors, and recently set up an AVGC task force comprising of the industry leaders to prepare a policy roadmap for India to take up a quantum leap in this sector and position us as a perfect post-production hub of the world. A few weeks ago, the world's largest digitization and restoration process of 5900 films, documentaries, and features was initiated in line with our vision to preserve, protect and promote our cinematic heritage for our future generations."


He also spoke about India's vision of touching the 2 billion mark by 2024. "We are seeing that within India and across the world, the nature of the media business and the content creation, consumption, and distribution has changed. The advent of artificial intelligence, virtual reality, and immersive technology such as the Metaverse presents immense possibilities to India's IT-enabled services and IT skilled workforce. According to the reports, the OTT market in India is predicted to grow at 21 per cent annually. Some are thinking about whether it'll grow by 21 per cent or not, but let me say, it has been the case even during the pandemic, and while it is going to grow 21 per cent annually, we are going to reach the 2 billion mark by 2024 and you could see where it is going to touch by 2040," said the Union Minister.


Thakur delivered the keynote address in the presence of the Chairperson of the Central Board of Film Certification and Veteran Lyricist Prasoon Joshi, Actor and Director R Madhavan, Indian Filmmaker Shekhar Kapoor, and Secretary Ministry of Information and Broadcasting Apurva Chandra.


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