IFFiesta: Celebrating Art & Culture at the 55th International Film Festival of India with 110 Artists from Pan India

The Central Bureau of Communication (CBC) under the Ministry of Information and Broadcasting, Government of India, is organizing Safarnama - a Multimedia Exhibition. The event will also feature a display of India's rich cultural diversity through performances by artists from the Song & Drama division, at Kala Academy, Panaji, Goa.

Pritish Bagdi

On a momentous occasion at the International Film Festival of India (IFFI) 2024, the esteemed Secretary of the Ministry of Information and Broadcasting, Shri Sanjay Jaju, joined forces with the renowned film actor and producer, Akkineni Nagarjuna Rao, to officially inaugurate a captivating multimedia exhibition entitled ‘Safarnama: Evolution of Indian Cinema’.

This exhibition is a significant tribute to the rich and diverse history of Indian cinema, showcasing its remarkable journey from its inception to the present day. The event attracted a wide array of attendees, including industry professionals, film enthusiasts, and cultural scholars, all eager to explore the intricate narrative that Indian cinema has woven over the decades.

The exhibition features an impressive collection of artefacts, photographs, and audio-visual presentations that vividly illustrate the evolution of filmmaking techniques, storytelling styles, and the socio-cultural impact of films on Indian society. Shri Sanjay Jaju expressed his excitement about the exhibition, emphasizing the importance of recognizing and celebrating the contributions of Indian cinema to the global film landscape.

He highlighted how the exhibition serves not only as a historical archive but also as an educational platform for the younger generation to understand the artistic and cultural significance of cinema in India.

Meanwhile, Akkineni Nagarjuna Rao, a stalwart in the Indian film industry, shared his personal reflections on the transformative power of cinema and its ability to transcend boundaries, uniting people from various backgrounds through shared stories and emotions.

His presence at the inauguration underscored the deep connection between the past and present of Indian cinema, as he himself has been a pivotal figure in its evolution over the years. The exhibition ‘Safarnama: Evolution of Indian Cinema’ is not just a display of cinematic milestones; it is a celebration of the artistry, innovation, and resilience of filmmakers and actors who have shaped the industry.

It invites visitors to embark on a journey through time, experiencing the magic of Indian cinema and its enduring legacy, making it a must-visit attraction at IFFI 2024.

What is IFFiesta?

The 55th International Film Festival of India (IFFI) 2024 kicked off with a bang, unveiling IFFIESTA, an extraordinary entertainment extravaganza, from 21st November to 28th November at the stunning Kala Academy in Panjim, Goa! This festival is a vibrant celebration of films, music, art, and food, uniting communities through an enchanting blend of culture and entertainment. The Entertainment Arena in and around Kala Academy is buzzing with excitement, especially for the youth. As part of the IFFIESTA, a dazzling Carnival Parade celebrating the ‘Journey of Indian Cinema’ took place on 22nd November.

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Unveiling FURA's Celebration Sapphires: An Exclusive Look into the Journey of Coloured Gemstone Jewellery

FURA Gems, a worldwide recognised coloured gemstone mining company, proudly launches its Mine-to-Market program in India.

This programme features a gorgeous collection of pink sapphire jewellery created in conjunction with world-renowned manufacturers, including Jewelex, Kama Jewellery, KGK, Laxmi Diamond, Midas Diamonds, Sanghi Jewellers, Priority Jewels, and Caara. The collection will originally be offered countrywide through six major retailers: SENCO, PNG, KHIMJI, Talla Jewellers, Abhushan Diamonds and Gold, and Batukbhai Sons Jewellery.

The choice to launch this programme in India was driven in part by the country's developing jewellery market, which is regarded as one of the fastest growing and most promising in the world, with double-digit growth expected in the coming years. Furthermore, a recent market research study commissioned by FURA Gems demonstrates the high demand in India for coloured gemstone jewellery, with 70% of jewellery consumers expressing a desire to purchase at least one item containing coloured gemstones within the next two years.

The launch is bolstered by powerful marketing that takes a digital approach to the market via an excellent video starring Saiyami Kher. Pink sapphires are positioned as the modern symbol of love for women who realise that their first relationship is with themselves, setting the groundwork and having a magical effect on all partnerships. The film's plot revolves around the concept of love, starting with self and progressing to 'all', making 'love' an everyday celebration. The campaign appeals to the modern woman's sophisticated sense of love. The advent of the pink sapphire line, coinciding with the season of love, provides a new channel for self-expression.

Shetty emphasised the company's commitment to quality and creativity, saying, "We have collaborated with eight leading Indian manufacturers to create contemporary pink sapphire jewellery designs tailored for the modern woman." Our Mine-to-Market programme ensures total traceability, giving consumers trust and confidence in their purchase."

Notably, FURA's pink sapphires are recognised by their distinctive fluorescence, which increases their colour brilliance. "Our Mozambique mines have regularly produced high-quality rubies and pink sapphires with a distinct glow that makes them highly attractive for jewellery manufacturers around the world. Geological investigations reveal that these mines provide guaranteed output for the next 50 years, making them a uniquely valuable asset for the corporation," Shetty explained.

FURA's mine-to-market programme will give its partners comprehensive marketing support, ranging from vital market research to above-the-line advertising, public relations, robust digital marketing, and below-the-line marketing, including in-store support (training and display materials).

Dev Shetty, Founder and CEO of FURA Gems, expressed his excitement about the launch of FURA Celebration Sapphires, stating, "Origin-certified Pink Sapphires present a tremendous opportunity for the Indian retail jewellery industry, catering to customers' desires for uniqueness, value, and superior quality." Pink sapphires have gained substantial market momentum globally, notably among premium manufacturers extending their collections of valuable coloured gemstone jewellery. Given India's large consumer base, which is increasingly aware of global trends, it's a natural step for FURA to expand its market presence in the region. Shetty went on to say, "India's enduring affinity for vibrant colours makes it an opportune moment to reignite their passion for precious gemstones."

"Over the following year, we intend to spend heavily in the sector alongside our jewellery partners, expanding the programme to include Australian Sapphires. As the program's starter and enabler, we will collaborate closely with the best producers and retailers to establish a strong, responsible, and traceable business," stated Rupak Sen, Chief Marketing Officer of FURA Gems.

To further enhance the mine-to-market service, each piece of jewellery is accompanied by the Provenance Proof Blockchain technology, which ensures traceability to the mine of origin and strengthens FURA's position as a reliable choice for gemstone connoisseurs.

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BFW2023 is all about Fashion Shows,Pop-ups & Sustainability

The Berlin Fashion Week once again displays itself as a one-of-a-kind event that reflects the city's creative vitality and variety. From the 10th to the 13th of July, Berlin Fashion Week will be an international exhibition for the fashion industry, with a focus on creativity, freedom, and inclusivity.

Swati Bhat

Berlin is well-known for its subcultural movements, trends, and forward-thinking fashion. Fashion Week reflects these changes by emphasising essential issues such as sustainability, inclusion, and innovation. Berlin's prominence as a city and a fashion metropolis set new norms in an industry that is nevertheless heavily affected by tradition. As a result, Berlin Fashion Week distinguishes itself from the fashion weeks in Milan, Paris, London, and New York, forging a route that is not only progressive but also revolutionary. Berlin Fashion Week promotes interchange, inspiration, and visibility within the industry through the actual assembly of designers, reporters, buyers, and creatives - not only for established but also for up-and-coming industry leaders.

Berlin Fashion Week also provides networking possibilities as well as a broad content schedule on the latest fashion, business, sustainability, technology, and beauty trends. The W.E4.FASHION DAY brings together four designers to present their latest collections at the Verti Music Hall: Rebekka Ruetz, Danny Reinke, Marcel Ostertag, and Kilian Kerner. The Fashion Council Germany e.V.'s Studio2Retail project, which is also being implemented in collaboration with the Berlin Senate Department for Economic Affairs, Energy, and Industry, brings the Fashion Week atmosphere to the entire city: fashion shows, events, and pop-ups at various locations take visitors all over the city's places to be.

Fashion Week Berlin in July 2023 aims to be a one-of-a-kind event that displays Berlin's creative power and innovative capacity. With an emphasis on diversity, sustainability, and innovation, Berlin is presenting itself as a fashion industry leader and invites designers, buyers, press, and creatives from around the world to participate in this remarkable event.

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