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The Communiqué News

June 29: Felix Capital, a London-based venture capital firm for the creative class, said it would invest 562 million euros to back Web3 startups.


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The investments would include fashion businesses who are operating in the Metaverse, with 20-25 companies across Europe and selectively in North America, expected to receive funding.

Current investments include Farfetch, Unmade and Goop, as well as smaller companies like Mejuri, a jewellery business, and LA fashion brand Anine Bing. Felix' funding aims to support entrepreneurs with big ideas to help them build strong brands that stand out and move the world forward.

Felix’s founder and managing partner Frederic Court said in a statement: “We have built a portfolio in line with that strategy, backing emerging and culturally relevant consumer brands, as well as related enabling technologies that support them. We are proud of the growing community of founders who have trusted us, as we expanded our thematic lens across the transformation of the key segments of our personal and professional lives.”

Felix Capital focuses on digital commerce, creative culture and connected life. They typically invest 1 million to 10 million dollars in early stage fundraising fundraising rounds and up to 50 million dollars in growth phases.


June 27: US e-commerce giant eBay has bought non-fungible token (NFT) marketplace KnownOrigin for an undisclosed sum.


Pritish Bagdi

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Pic Courtesy: eBay press room


Founded in Manchester in 2018, KnownOrigin’s technology and platform enables artists and collectors to create, buy and resell NFTs via blockchain-support transactions.

eBay said the acquisition of KnownOrigin is an “important step” in its “tech-led reimagination, ushering in a new era of digital collecting to the world's top destination for collectibles”.

NFTs are ‘one-of-a-kind’ digital assets - such as art, pictures, videos, or even memes - that can be bought and sold online.

The highly speculative digital assets exploded in popularity during the pandemic, with a flurry of fashion companies launching their own collections as they looked to capitalise on the popular but nascent NFT space.

In December 2021, sportswear giant Nike snapped up RTFKT, a virtual sneaker and fashion start-up that makes wearable NFTs for the digital world.

Commenting on the acquisition of KnownOrigin, eBay CEO Jamie Iannone said: “eBay is the first stop for people across the globe who are searching for that perfect, hard-to-find, or unique addition to their collection and, with this acquisition, we will remain a leading site as our community is increasingly adding digital collectibles.”

The move comes after eBay began allowing the buying and selling of NFTs in May 2021.

Iannone continued: “KnownOrigin has built up an impressive, passionate and loyal group of artists and collectors making them a perfect addition to our community of sellers and buyers. We look forward to welcoming these innovators as they join the eBay community.”


Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer.


Swati Bhat

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Pic Courtesy: Meta Store


Early in May Mr. Zuckerberg was photographed in Italy in the company of some of Italy’s leading luxury industry figures, presumably to foster new partnership and growth drivers to the metaverse. Meta is betting heavily on future connections in 3D.

Shopping in the Metaverse

Mr. Zuckerberg describes the clothing store as a place to dress users' Meta Avatars, focusing on providing the tools for people to be able to digitally express themselves through fashion, "and getting that right in the Metaverse is important", Zuckerberg iterated.

Prada, Balenciaga, Thom Browne are the first three luxury brands joining the store, which Ms. Chen says will also be a place for emerging designers and creatives, allowing users to freely express their Meta identities. Zuckerberg said soon anybody can create digital collections, all that is needed is a computer and an imagination.

Currently digital clothes are not yet available in Meta’s store, which the social media giant says will launch soon. While there has been no information released on the marketplace in terms of costs and how brands and companies can maximise this new revenue stream, Meta also stated it would offer a selections of free avatar clothes.

Digital fashion for Web3 has seen a slew of streetwear and luxury companies partner with technology providers to create immersive experiences and unique products for the metaverse. Balenciaga introduced Skins for gaming platform Fortnight last year and Gucci’s latest Roblox collab, Gucci Town, allows users to visit a virtual store.


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