Zero10 launches AR Fashion Platform allowing users to create and wear digital fashion

Zero 10 has launched a new “digital fashion hub” that will allow designers, brands and users to create and wear virtual clothing through augmented reality (AR).

The ‘AR Fashion Platform’ aims to create a space for the “best in digital fashion”, the company said in a release, while also allowing for virtual clothing to be wearable in real life through Zero10’s proprietary AR technology.

To launch the platform, Zero10 worked alongside creators to gather opinions and feedback and inform on its development.

The platform will allow anyone to showcase their own designs in AR, try on digital garments and curate virtual wardrobes, with it soon set to introduce the ability to sell designs.

Next to its initial launch stage, Zero10 also said it had plans to introduce an educational programme for creators to learn how to transform designs into AR pieces.

Set to go live at the start of 2023, the initiative, ‘Zero10 AR Studio’, will come as a feature in the platform, providing users with “user-friendly” design tools.

Ultimately, the firm, which already operates an AR try-on solution, is looking to democratise digital fashion, making the space accessible to all.

In its release, CEO of Zero10, George Yashin, said: “Using our advanced technology and capabilities, we want to support the digital creators community to make this shift happen and create a future where fashion can truly be expressive and unique, limitless, and more sustainable.

“We want our Platform to become the designated space for collaboration, community and connection where anyone who is passionate about design, technology, content and digital fashion has a chance to bring their ideas into the world via augmented reality.”

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Metaverse fashion market to grow 6.61 billion dollars, led by brands entering digital platforms

A new report by Technavio has suggested that the global metaverse in fashion market size is expected to grow by 6.61 billion dollars from 2021 to 2026, accelerating at a compound annual growth rate (CAGR) of 36.47 percent.

Swati Bhat

The market research firm said that the rise comes as growing numbers of fashion brands enter metaverse platforms, alongside a rising popularity in non-fungible tokens (NFTs) and an increase in augmented reality (AR) and virtual reality (VR) initiatives.

Technavio added that its growth will be further bolstered by the demand for highly personalised digital experiences, with the metaverse building on this concept by enabling users to explore and communicate within platforms.

Further related incentives, such as the creation of customised goods, are additionally enhancing the presence of the market.

However, the report noted that, currently, the market is fragmented, with several players occupying much of the market share, such as Adidas and Alibaba.

It also highlighted that concerns surrounding privacy and security within the sector, as well as legal challenges and limited market penetration in adult consumers, could hinder its initial growth.

In terms of geographical markets, the report stated that North America will account for 38 percent of the sector’s growth during the forecast period, with the US being a key player in the region.

Technovia said this growth is attributable to the presence of key vendors and investors and the adoption of applications, among other elements.

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Mark Zuckerberg takes Meta a step further with launch of advanced headsets

Mark Zuckerberg has revealed a new line of advanced headsets, taking his company Meta into the next stage of metaverse-based development.

Swati Bhat

During a Meta Connect event, Zuckerberg and guests discussed virtual reality’s (VR) future through presentations and later revealed the new device, Meta Quest Pro, which aims to bring together the physical and digital worlds.

The headset is available to pre-order now and will begin shipping on October 25, with a price of just under 1,500 dollars.

In a release, Meta, formerly Facebook, said the device was its first in a new line of advanced headsets built to expand on the possibilities of virtual and mixed reality.

It comes in an intentionally reduced size, with a curved battery pack, full-colour visuals, high-resolution outward-facing cameras and inward-facing sensors to capture facial expressions and eye tracking.

The sensors will be applied to a person’s avatar, which will also simultaneously adopt facial expressions, in a bid to improve social presence.

Alongside an array of other new features, Meta also previewed its next generation of Meta Avatars, including that of full-body avatars in VR.

Many of its improvements ensure a more inclusive experience for users, with additional body types and skin shades to also be added for representation purposes.

Meta’s Avatar Store will also be launching in VR later this year, allowing users to shop virtual clothing, which the company has developed through partnerships across sports, entertainment and fashion.

The company has already revealed collaborative collections with the likes of Prada, Balenciaga and Thom Browne.

Meta said it hopes to develop this marketplace for interoperable digital goods, allowing an item to be worn on any app.

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