House of Blueberry introduces Clueless-inspired digital wearables.

House of Blueberry, a digital fashion business, has introduced a range of digital wearables inspired by rom-com from the 1990s. Clueless is marketed by Paramount Consumer Products.

Swati Bhat

House of Blueberry/Paramount Consumer Products officials

On July 25, the 15-piece collection will be available on Roblox via a pop-up store within the House of Blueberry Experience and will include styles inspired by the legendary clothes worn by Cher, Dionne, and Tai in the hit film, including Cher's yellow plaid suit and red dress and boa.

"As a big Clueless fan myself, it's been so fun to lead the design process for this partnership," said Ashley Hopkins, chief creative officer of House of Blueberry. I believe the collection will be well received by our Roblox community since the classic looks from the film fit into the Y2K theme that our users enjoy both virtually and in real life."

The Clueless x House of Blueberry line can be purchased in an immersive 3D pop-up store inspired by the film, which includes an interactive showroom based on Cher's classic wardrobe.

House of Blueberry, launched in 2012, is the top metaverse fashion brand, selling over 20 million digital assets on platforms such as Roblox, The Sims, and Zepeto.

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Metaverse fashion brand Blueberry Entertainment completes all-female senior leadership

Metaverse fashion label Blueberry Entertainment has joined the ranks of an all-female leadership team after appointing Katherine Manuel as Chief Operating Officer and Emily Eitches as Head of Business Development.

Swati Bhat

Blueberry is one of the companies pioneering the digital fashion market, having sold over 20 million digital wearables and created over 10,000 styles of digital SKUs. The company is already live on multiple metaverse platforms and is actively expanding its brand and community to other web2 and web3 metaverses.

The increasing number of fashion companies directing marketing spend and skills to capitalize on the metaverse market could lead to customer demand surpassing 55 billion dollars by 2030, Deloitte insights stated.

Mishi McDuff, CEO and founder Blueberry Entertainment, commented: "I'm incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both additions bring a wealth of knowledge and experience as Blueberry continues to showcase what digital fashion can offer to the world. The future of fashion is digital, with accessible and sustainable fashion playing a central role in our offering. I have no doubt that Katherine and Emily will add another brilliant dimension to the work we’re already doing at Blueberry.

Katherine Manuel, Chief Operating Officer at Blueberry comments: “It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience. Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Emily Eitches, Head Of Business Development at Blueberry comments: “I am thrilled to have joined such a strong female leadership team and to have the opportunity to help Blueberry define the rapidly changing digital fashion industry.”

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