House of Blueberry, a digital fashion business, has introduced a range of digital wearables inspired by rom-com from the 1990s. Clueless is marketed by Paramount Consumer Products.
Swati Bhat
House of Blueberry/Paramount Consumer Products officials
On July 25, the 15-piece collection will be available on Roblox via a pop-up store within the House of Blueberry Experience and will include styles inspired by the legendary clothes worn by Cher, Dionne, and Tai in the hit film, including Cher's yellow plaid suit and red dress and boa.
"As a big Clueless fan myself, it's been so fun to lead the design process for this partnership," said Ashley Hopkins, chief creative officer of House of Blueberry. I believe the collection will be well received by our Roblox community since the classic looks from the film fit into the Y2K theme that our users enjoy both virtually and in real life."
The Clueless x House of Blueberry line can be purchased in an immersive 3D pop-up store inspired by the film, which includes an interactive showroom based on Cher's classic wardrobe.
House of Blueberry, launched in 2012, is the top metaverse fashion brand, selling over 20 million digital assets on platforms such as Roblox, The Sims, and Zepeto.
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