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  • Writer's pictureSwati Bhat

Burberry reinvents the monogram with rabbit ears for the Lunar New Year.

To commemorate the Lunar New Year, Burberry has unveiled its Year of the Rabbit 2023 collection, which features the Thomas Burberry Monogram reimagined with rabbit ears.

Swati Bhat

Courtesy: Official Burberry; Year of the Rabbit 2023 collection

The bunny Thomas Burberry Monogram can be found on women's, men's, and children's clothing, as well as the luxury label's signature Lola bag, accessories, and cashmere and silk scarves.

The rabbit is a key motif that runs throughout the Lunar New Year exclusive collection, including cartoon-inspired iterations, with some positioned back-to-back so that the ears form a heart shape and others sitting atop the Burberry logo.

The collection includes fleece, puffer, and varsity-style jackets embroidered, appliquéd, and printed with the Thomas Burberry Monogram and motifs commemorating the Year of the Rabbit, as well as baseball caps in white fleece adorned with rabbit ears and knitwear embellished with rabbit motifs for both men and women.

Courtesy: Burberry; Year of the Rabbit 2023 collection

There's a matching hooded top, sweatshirt, jogging pants, knitwear, and varsity-style jacket for kids, all with playful rabbit graphics.

A fleece backpack accented with playful 3D rabbit ears and the Lola bag reinvented with black leather and white fabric iterations, both embroidered with rabbits and detailed with the Thomas Burberry Monogram, are among the accessories highlights.

Burberry has cast actors Qi Xi, Shi Pengyuan, and sportswoman Zhao Lina in a campaign shot by video director Zika Liu and photographer Sky to commemorate the collection.

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