Anushka Sharma announces schedule wrap for 'Chakda Xpress'

Mumbai [India], July 2: Bollywood actor Anushka Sharma on Saturday announced the first schedule wrap of her upcoming sports biopic film 'Chakda Xpress'.

The 'Zero' actor took to her Instagram and shared a post to which she captioned, " SCHEDULE ONE DONE More to follow #ChakdaXpress"

In the post, the 'NH-1' actor shared a picture of a cricket ball, she is holding in her hand, with the text, " It's a schedule wrap" written on it. 'Chakda Xpress' marks the comeback of the 'Dil Dhadakane Do' actor after her last release 'Zero' in 2018 with Shah Rukh Khan and Katrina Kaif. Directed by Prosit Roy, 'Chakda Xpress' is a sports biopic film based on the life of former Indian cricketer Jhulan Goswami, which will stream exclusively on Netflix.

The final release date of the film is still awaited. The 'Ae Dil Hai Mushkil' will be portraying the role of a cricketer for the first time in her career and she announced her comeback film with a special announcement video at the beginning of 2022.

Anushka took a long break from her professional life after she welcomed her first child, her daughter Vamika, as she wanted to spend time with her and after a long wait, the 'Jab Harry Met Sejal' actor is all set for her comeback. Anushka's brother Karnesh Sharma will be producing 'Chakda Xpress' with his home production company Clean Slate Filmz.

#thecommunique #tc #tcn #anushkasharma #ChakdaXpress #cricket #entertainment

Dhanush announces title of his next, says thrilled about 'Captain Miller'

Mumbai [India], July 2: Tamil actor, Dhanush on Saturday announced that his next action thriller is titled 'Captain Miller'. It will showcase the actor in a dacoit avatar.

Swati Bhat

Taking to Instagram, the 'Raanjhana' actor shared a motion poster of his new film and captioned it, "This is going to be very very exciting. Super thrilled about captain Miller". https://www.instagram.com/p/CfgoBotjdPN/ In the motion poster, the 'Atrangi re' actor can be seen with his bikers gang dressed like dacoits with his face covered with a mask and a rifle on his shoulder.

Directed by Arun Matheswaran, 'Captain Miller' is a big-budget Tamil action entertainer and marks the first collaboration of the National award-winning actor and the 'Rocky' director.

Based on the backdrop of the 1930s and 1940s, the 'Kolaveri Di' singer will essay the role of Captain Miller in the film.

The remaining star cast of the film is still to be announced and is slated to release in the summer of 2023 in Hindi, Tamil and Telugu.

Madhan Karky who worked for films like the Baahubali franchise, RRR, and Pushpa is penning dialogues for the Tamil version of the movie.

Fans swamped the comment section with heart and fire emoticons as they can't wait to see their favorite hero in an action avatar. "EAGERLY WAITING FOR CAPTAIN MILLER" a user commented. Another user wrote, "Thalaivaaa This Gonna Big" followed by a fire and a heart emoticon.

Meanwhile, the 'Karnan' actor will be soon making his Hollywood debut with 'The Grey Man' with Chris Evans and Ryan Gosling. The film is slated to release on July 15, 2022, exclusively on Netflix. Arun Mathesawara, on the other hand, last directed 'Saani Kaayidham' which premiered on Amazon Prime Video.

#thecommunique #tc #tcn #dhanush #tamil #film #captainmiller

What do consumers really want from pride month marketing?

July 02: Pride month has come to a close. The annual month celebrating LGBTQIA+ people across the globe saw its celebration of parades, pride merchandise, and ceremonies honoring trailblazing LGBT activists.

Swati Bhat

At a time when there are hundreds of pieces of anti-transgender legislation across America, and the threat of losing the right to same-sex marriage hangs in the air with the current iteration of the conservative Supreme Court, pride month is more important than ever.

Pride month has come to a close. The annual month celebrating LGBTQIA+ people across the globe saw its celebration of parades, pride merchandise, and ceremonies honoring trailblazing LGBT activists. At a time when there are hundreds of pieces of anti-transgender legislation across America, and the threat of losing the right to same-sex marriage hangs in the air with the current iteration of the conservative Supreme Court, pride month is more important than ever.

As companies have worked to capitalize on pride month though, it seems they have lost some sense of what LGBT customers want from pride month marketing. Slapping rainbow flags on products and saying Happy Pride isn’t cutting the mustard anymore. While LGBT consumers are happy to see brands seemingly get on board for LBGT causes, marketing often reeks of “rainbow capitalism.” These companies often don’t seem to actually engage with the LGBT community in any meaningful way.

What do LGBT customers actually want from pride marketing? For starters, brands need to put their money where their mouth is. If they are truly invested in LGBT issues, they need to give back to the community. There are tons of LGBT organizations out there that would gladly partner with these fashion companies to raise funds.

The good news is more brands are getting on board and getting it right. Abercrombie & Fitch donated 400,000 dollars to The Trevor Project, the nation’s largest suicide prevention organization for LGBTQ youth. Adidas partnered with British LGBTQ advocacy group Stonewall UK and Athlete Ally, which works to combat homophobia and transphobia in sports. American and Eagle helped the It Gets Better Project fund 50 10,000 dollar grants, one for each U.S. state, to empower LGBTQ youth.

One issue that many still have with pride marketing though is the lack of diversity. The Pride movement in America was founded on the backs of transgender women of color, who continue to go underrepresented in pride marketing campaigns. At the bare minimum, brands need to acknowledge that Black trans lives matter. Black trans women continue to experience the highest rates of unemployment, homelessness, incarceration, and murder than any of their other LGBT counterparts. They are also far more likely to turn to sex work as a means of survival. While fashion brands are throwing their weight behind major LGBT organizations to put their money where their mouth is, they can also put more emphasis on organizations that support trans women of color including the Marsha P. Johnson Institute and the Okra Project.

While throwing money behind major organizations is also aiding the fight for LGBT organizations, major brands can also stand to highlight more local LGBT organizations who often don’t see the big-dollar donations that national organizations that have donors with big pockets enjoy the privilege of.

Finally, LGBT people would like to see themselves consulted for these ad campaigns. From artistic direction to casting, if brands really want to represent the LGBT community, they need to be hiring and paying LGBT people. While pride marketing has come far from its days of being taboo, there’s still work to be done. Slowly but incrementally, progress is being made.

#thecommunique #tc #tcn #lgbtq #pride