Swarovski’s Next Big Launch: Crystal Brand Set to Re-Enter Fragrance Market With Coty in 2026

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Swarovski is preparing for one of its most exciting category expansions in years, with the crystal giant set to relaunch its fragrance division in 2026 through a long-term licensing partnership with Coty. The move signals Swarovski’s return to perfumes after nearly a decade, and insiders see it as a strategic leap that could place the brand firmly in the fast-growing global prestige fragrance space.

Swarovski Fragrances 2026: What’s Launching And Why It Matters?

According to reports, Coty will develop, produce, and distribute Swarovski’s new perfume lines, blending the brand’s “pop luxury” image with Coty’s global fragrance expertise. The first release is expected to arrive in 2026, making this a major upcoming launch to watch for luxury retail, beauty buyers, and perfume collectors.

This isn’t just a side project. Swarovski has already been expanding its “house universe” beyond jewellery into lifestyle and collectible design drops, building momentum through limited releases and collaborations.

A Return With History: Swarovski Perfumes Are Not New

While the 2026 launch feels fresh, Swarovski has previously explored fragrance, including past releases like the Aura line. That earlier perfume journey ended in 2015, and this upcoming chapter is being positioned as a full-scale re-entry with a stronger global engine behind it.

What To Expect From the Swarovski Perfume Aesthetic?

While the official scent notes have not been revealed, Swarovski's present brand strategy indicates that the fragrance line will probably emphasize:

striking bottle design (silhouettes inspired by crystals, caps with facets)

high-profile campaigns driven by international ambassadors a narrative that transitions from "jewellery to beauty," making the fragrance an extension of Swarovski's iconic sparkle identity

Market Timing: Why 2026 Could Be Swarovski’s Sweet Spot?

The timing is no accident. Prestige fragrances are booming globally, and major fashion and luxury brands are racing to strengthen their scent portfolios. Swarovski’s Coty partnership places it in the centre of that growth wave, with potential distribution across EMEA, the Americas and Asia.

Swarovski’s 2026 fragrance launch is shaping up to be a headline-worthy brand expansion, and likely one of the most talked-about luxury perfume debuts of the year.

Jai Kanhaiyalall Ki Review & Story: Why This New Gujarati Family Entertainer is Winning Hearts (2026)

Gujarati cinema is experiencing a golden era, and “Jai Kanhaiyalall Ki” emerges like a comforting, familiar scent from a kitchen filled with emotions, laughter, and values. Released in theatres on 9 January 2026, this Gujarati family drama-crime-comedy seamlessly combines tradition with tension and humor with heart, making it a strong contender for the season’s most popular entertainer.

Directed by Dharmesh S. Mehta, known for his storytelling rooted in family culture, the film features Gujarati theatre icon Siddharth Randeria in a role perfectly suited for him.

A Story That Feels Real

At the heart of the story is Kanhaiyalall, an honest, recently retired engineer leading a simple middle-class life. However, just as life should settle down, a major twist occurs. A financial scam/bank crisis disrupts his family, and with his daughter’s wedding approaching, the situation becomes a race against time.

The film stands out by framing the chaos not just as suspense, but as a clash between logic and belief, where emotions often outweigh evidence.

Theatre Energy Meets Cinematic Emotion

The film presents a strong ensemble:

Siddharth Randeria, Vaishalee Thakkar, Hitu Kanodia, Aneri Vajani (making her Gujarati cinema debut), Shrey Maradiya. The production boasts a notable presence, backed by SVF Entertainment (marking their entry into the Gujarati film market), along with Namanraj Productions Pvt. Ltd and Siddharth Randeria Production LLP.

Trailer Buzz & Audience Appeal

The trailer presents the film as a clean, family-friendly theatrical experience, characterized by humor, warmth, and everyday Gujarati cultural essence. It’s the kind of film where elders smile, children laugh, and parents quietly relate.

Music & Technical Strength

Music by Kedar Upadhyay and Bhargav Purohit enriches the story with an emotional backdrop rather than “item song noise.” Cinematography by Rahul Soni keeps the film grounded in its cultural setting.

Why You Should Watch Jai Kanhaiyalall Ki

If you’re weary of loud, overly stylized cinema and seek something that feels like it belongs in your family’s living room, this film delivers. With its blend of family values, humor, and a suspenseful narrative that maintains momentum, “Jai Kanhaiyalall Ki” is the type of Gujarati cinema that doesn’t demand attention; it deserves it.

#entertainment #gujaraticinema #jaikanhaiyalallki

Onarika Entertainment Unveils Thrilling Patriotic Action Film "JE BAAT"

The movie offers a compelling story grounded in patriotism, commitment, and the intricacies of the system. The film's music will give you goosebumps!

16.12.2025 - Mumbai, India: Onarika Entertainment, a prominent figure in the event management sector known for successful endeavors such as Onarika Mr. Rajasthan, Onarika Miss Jaipur, Onarika Miss Rajasthan, and Onarika Mr. Junior, is pleased to announce its inaugural venture into film production with the action-suspense thriller, "JE BAAT".

A Visionary Team of Je Baat-

(L to R) Writer Amit Shrivastav, Actor Prashant Narayanan, Producer Mahipal Singh Chauhan, Music Director Rajendra Shiv, Producer Pradhummn Bajaj, Director Rahul Kanawat, Actor Dinesh Lamba

The film will be helmed by Mr. Rahul Kanawat, a former actor who transitioned to directing, beginning his career with the movie ‘Saajan’ alongside stars such as Salman Khan, Madhuri Dixit, and Sanjay Dutt, among others. Mr. Kanawat has refined his skills by collaborating with legendary directors such as Subhash Ghai, Lawrence D'Souza, Rajkumar Santoshi and many more. His commitment and enthusiasm for film direction have been clear throughout his career, as he was always found behind the camera, discussing and learning with the other H.O.D., driving his ambition to become a successful director.

Mr. Kanawat expressed his enthusiasm, stating, "JE BAAT is an action suspense thriller with a strong patriotic core. It will resonate deeply with the mass audience. The film is set to be shot in the picturesque landscapes of Rajasthan. The songs are designed to evoke strong emotions. The theme of patriotism is prominent, and audiences will be captivated. When the audience leaves the theater, they will carry with them a heightened sense of patriotism, complemented by unforgettable music.”

The narrative of Je Baat is created by the renowned writer Amit Shrivastav, known for producing films under his banner Real Square Film, such as Pappu Paas Ho Gaya (featuring Jackie Shroff) and Kyun Hua Achanak. He also serves as the Production Designer for Je Baat. Mr. Shrivastav shared his inspiration, “The story of ‘Je Baat’ is entirely fictional, yet it profoundly captures the struggles of the police and army.”

Onarika Entertainment: From Events to Entertainment

The film is produced by Mr.Mahipal Singh Chauhan and Mr.Pradhumn Bajaj, who have been business partners for 15 years and co-founded Onarika Entertainment to align their creative interests and support significant projects like ‘Je Baat’.

Mahipal Singh Chauhan, a prominent name in the mining industry and a well-known businessman from Rajasthan who has transitioned into film production, discussed the film’s central conflict, stating, "The movie tackles the problem of power being misused. We are dedicated to giving our best, first to ourselves and then to our viewers."

This project is Pradhumn Bajaj's first venture as a film producer. He shared his dedication to the endeavor, stating, "It required almost a year of careful planning and execution, and I readily agreed to partner with Director Mr. Rahul Kanawat. Our commitment is to uphold the highest standards of excellence in our projects."

If the story and direction are the soul of the film, then the heart of the film is the music, composed by the seasoned music director Mr. Rajendra Shiv. When questioned about his experience crafting the music for 'Je Baat', he confidently remarked, "I assure you that the songs will become favorites in your playlists, and what you have heard today during the recording is just the beginning; there is more to come."

During the event, the esteemed Director/Producer Mr. Rajkumar Santoshi graced the occasion with his presence, supporting one of his favorite actors turned Director Rahul Kanawat, extending heartfelt wishes for the project and appreciating a preview of a song. Mr. Santoshi conveyed his best wishes to the entire team of "Je Baat". The beautiful lyrics are penned by renowned lyricists Asad Ajmeri and Taufiq Palvi and performed by one of Bollywood's esteemed singers, Mr. Mohammed Irfan, whose melodious voice will undoubtedly feature in your playlists by next year.

‘JE BAAT’ is anticipated to be a landmark achievement for Onarika Entertainment, Rahul Kanawat, and a thrilling cinematic experience for audiences. “We are set to premiere in cinemas in 2026.”

#entertainment #jebaat #rajkumarsantoshi #upcoming #newrelease #music #film #bollywood #hindifeature