Mumbai: Bollywood superstar Ranveer Singh is bringing a different kind of firepower to Diwali 2026. His much-loved character, Hamza Ali Mazari, from Dhurandhar: The Revenge, has found an unexpected place in the city's festive celebrations, with a Mumbai firecracker shop turning the character into the centrepiece of its Diwali branding.
Swati Bhat
Named ‘Pataka House’, the firecracker shop has grabbed attention with a striking display featuring Ranveer Singh's look as Hamza Ali Mazari, accompanied by the now-iconic dialogue: “Agar tumhare patake khatam hogaye ho… toh main dhamaka shuru karu”
The clever combination of cinema, festive humour and popular dialogue has given the shop a distinctive identity this season. More than just a promotional visual, the display reflects how a memorable film character can become part of everyday pop culture and find relevance in unexpected places.
Ranveer Singh's portrayal of Jaskirat Singh Rangi and his transformation into Hamza Ali Mazari across the Dhurandhar franchise have generated considerable audience appreciation. His ability to navigate two contrasting identities, bringing distinct personalities, intensity and emotional layers to each, has been among the most talked-about aspects of the films.
Hamza, in particular, has developed a strong connection with audiences. His screen presence, attitude, dialogues and distinctive styling have fuelled conversations across social media, turning the character into a recognisable pop-culture reference.
What makes the Pataka House tribute interesting is its grassroots appeal. While film promotions traditionally rely on trailers, celebrity appearances and digital campaigns, seeing a local business independently embrace a cinematic character demonstrates another dimension of audience engagement.
For Ranveer Singh, whose performances continue to generate conversations well beyond theatrical releases, this Diwali moment adds another interesting chapter to the cultural journey of Dhurandhar: The Revenge.
This festive season, Mumbai is lighting up with diyas, celebrations and fireworks. But at Pataka House, the message is unmistakable: when Hamza Ali Mazari arrives, even the crackers have competition!