Swati Bhat
Busan, South Korea –September 20,2025
India strengthened its global creative footprint at the Busan Film Festival 2025 with the inauguration of the WAVES Bazaar Pavilion, a dedicated space designed to connect Indian creators with international markets. Dignitaries at the event emphasized India’s growing influence in the global content economy and the pavilion’s role as a bridge between Indian storytelling and global audiences.
The WAVES Bazaar Pavilion serves as a dynamic platform for showcasing Indian films, digital content, and original stories to international buyers and distributors. It will also host B2B meetings between Indian and foreign producers, distributors, and content platforms, fostering new collaborations in global entertainment.
A major highlight of the pavilion is its focus on emerging creative industries such as animation, VFX, gaming, and immersive storytelling, aligning with India’s ambition to lead in new-age media innovation.
“WAVES Bazaar embodies India’s creative vision and its commitment to global collaboration,” noted one of the dignitaries at the Busan Film Festival.
The launch marks a significant milestone in India’s active participation in international film markets, further strengthening its position as a global hub for creativity, innovation, and cultural exchange.
