IFFiesta: Celebrating Art & Culture at the 55th International Film Festival of India with 110 Artists from Pan India

The Central Bureau of Communication (CBC) under the Ministry of Information and Broadcasting, Government of India, is organizing Safarnama - a Multimedia Exhibition. The event will also feature a display of India's rich cultural diversity through performances by artists from the Song & Drama division, at Kala Academy, Panaji, Goa.

Pritish Bagdi

On a momentous occasion at the International Film Festival of India (IFFI) 2024, the esteemed Secretary of the Ministry of Information and Broadcasting, Shri Sanjay Jaju, joined forces with the renowned film actor and producer, Akkineni Nagarjuna Rao, to officially inaugurate a captivating multimedia exhibition entitled ‘Safarnama: Evolution of Indian Cinema’.

This exhibition is a significant tribute to the rich and diverse history of Indian cinema, showcasing its remarkable journey from its inception to the present day. The event attracted a wide array of attendees, including industry professionals, film enthusiasts, and cultural scholars, all eager to explore the intricate narrative that Indian cinema has woven over the decades.

The exhibition features an impressive collection of artefacts, photographs, and audio-visual presentations that vividly illustrate the evolution of filmmaking techniques, storytelling styles, and the socio-cultural impact of films on Indian society. Shri Sanjay Jaju expressed his excitement about the exhibition, emphasizing the importance of recognizing and celebrating the contributions of Indian cinema to the global film landscape.

He highlighted how the exhibition serves not only as a historical archive but also as an educational platform for the younger generation to understand the artistic and cultural significance of cinema in India.

Meanwhile, Akkineni Nagarjuna Rao, a stalwart in the Indian film industry, shared his personal reflections on the transformative power of cinema and its ability to transcend boundaries, uniting people from various backgrounds through shared stories and emotions.

His presence at the inauguration underscored the deep connection between the past and present of Indian cinema, as he himself has been a pivotal figure in its evolution over the years. The exhibition ‘Safarnama: Evolution of Indian Cinema’ is not just a display of cinematic milestones; it is a celebration of the artistry, innovation, and resilience of filmmakers and actors who have shaped the industry.

It invites visitors to embark on a journey through time, experiencing the magic of Indian cinema and its enduring legacy, making it a must-visit attraction at IFFI 2024.

What is IFFiesta?

The 55th International Film Festival of India (IFFI) 2024 kicked off with a bang, unveiling IFFIESTA, an extraordinary entertainment extravaganza, from 21st November to 28th November at the stunning Kala Academy in Panjim, Goa! This festival is a vibrant celebration of films, music, art, and food, uniting communities through an enchanting blend of culture and entertainment. The Entertainment Arena in and around Kala Academy is buzzing with excitement, especially for the youth. As part of the IFFIESTA, a dazzling Carnival Parade celebrating the ‘Journey of Indian Cinema’ took place on 22nd November.

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At 55th International Film Festival of India, Bharat Bala Shares Interest to Make 'Vande Mataram' Appeal to 90s Generation

Shri Bala Unveils 'Virtual Bharat': A Ground-breaking Project to Chronicle India Through 1000 Unique Stories from Every Corner of the Nation

Swati Bhat

At the 55th International Film Festival of India (IFFI), esteemed filmmaker Shri Bharat Bala unveiled his ambitious new initiative, Virtual Bharat. This project seeks to document the diverse stories of India through 1,000 unique narratives sourced from various regions across the country. It aims to delve into the extensive cultural, social, and historical landscape of India, providing audiences with an unparalleled insight into the nation's rich tapestry.

Shri Bala articulated his vision for Virtual Bharat as a platform for unearthing untold stories, enabling regional voices to be acknowledged and celebrated on a global stage. The project will encompass a wide array of narratives, showcasing India’s diversity and distinctiveness, with the goal of bridging geographical and cultural gaps.

Furthermore, Shri Bala discussed the transformative potential of crowdfunding in the filmmaking industry. He highlighted how crowdfunding could empower the public to determine the stories they wish to see, as opposed to the traditional model where producers and directors hold the decision-making power. This approach, he contends, will democratize storytelling, aligning films more closely with the audience's preferences and interests, thus reshaping the future of cinema.

Virtual Bharat promises to be a ground-breaking project, merging storytelling with innovative funding strategies to deliver a truly inclusive cinematic experience.

Virtual Bharat

#iffi2024 #iffi #entertainment #event #BharatBala #VirtualBharat

Riteish Deshmukh: Honoring Chhatrapati Shivaji Maharaj in 'Raja Shivaji'

Mumbai [India], February 19, 2024: Actor Riteish Deshmukh is set to direct a film about Chhatrapati Shivaji Maharaj's life. He will also play the title role.

Swati Bhat

Image courtesy: Riteish Deshmukh Official X

Riteish expressed his excitement about directing the film 'Raja Shivaji' in a statement, saying, "In the annals of history, there comes a figure who transcends mere earthly existence--a legend, an emblem, an eternal flame of inspiration. Chhatrapati Shivaji Maharaj is more than a historical character; he is an emotion, a timeless story of courage, and a beacon of hope that has ignited hearts for almost three and a half centuries."

He continued, "Our ultimate desire has always been to immortalize his awe-inspiring journey on the grand canvas of cinema--a voyage of epic proportions, chronicling the ascent of a youngster who defied the unbeatable, kindling the flames of Swarajya. A renegade whose daring knew no bounds, he didn't only govern territory, he conquered hearts, earning the affectionate title of 'Raja Shivaji'. "

The musical composition will be crafted by the brilliant team Ajay-Atul.

"Even after decades, there is only one king on this Earth, whose presence stays forever alive in our hearts, breath, and blood. We are excited as the story of his valor, the thrill of his prowess is poised to echo globally through this film venture," Ajay-Atul added.

Speaking about the project, Genelia stated, "Bringing the epic life of Shri Chhatrapati Shivaji Maharaj on celluloid has been our long-standing ambition. We engage on a noble journey, not merely to produce a film, but to weave a narrative thread that enriches the tapestry of our culture and history. 'Raja Shivaji' is our biggest goal and we couldn't have found a greater partner than Jyoti Deshpande and Jio Studios, who have a record of executing the unthinkable. It's not just a big honor but an immense responsibility, and we seek your good wishes as we pursue our calling."

Presented by Jio Studios, made under the umbrella of Mumbai Film Company, 'Raja Shivaji' is directed by Riteish Deshmukh and produced by Jyoti Deshpande and Genelia Deshmukh.

The film will be co-produced by co-produced by Genelia Deshmukh.

#thecommuniquenews #thecommunique #tcn #tc #entertainment #RajaShivaji