Burberry unveils new NFT collection with Mythical Games

Burberry has unveiled its second NFT collection with Mythical Games in its flagship title, Blankos Block Party, and its plans to open a bespoke social space within the game where players “can come together and enjoy a unique virtual experience”.

Swati Bhat

The limited-edition Burberry Blanko NFT, which takes the form of a unicorn named Minny B, has been inspired by the brand’s Animal Kingdom house code and is draped in Burberry’s new TB summer monogram.

For Burberry’s bespoke social space within the game, the British brand has designed a cabana-style resort called 'The Oasis', a futuristic haven decorated with inspiration from the natural world. The Oasis features an array of beaches, which include branded sailboats and sun loungers inspired by Burberry’s latest TB Summer Monogram destination takeovers in Saint-Tropez, Korea, Singapore and Ibiza.

Rachel Waller, vice president of channel innovation at Burberry, said in a statement: “We are delighted to partner once more with Mythical Games to bring our brand, values and creative spirit to communities around the world. Luxury is an industry built on fantasy and expression so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.

“The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers in richer ways, and we’re excited to continue to experiment in this space.”

The new Burberry Blanko and in-game accessories will be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s digital channels. The NFT collection will be available for in-game purchase to all Blankos Block Party players worldwide from June 22.

All Pic Courtesy: Burberry / Mythical Games

Meta-Tip: A non-fungible token (NFT) is a unique digital asset that represents ownership of real-world items like art, video clips, music, and more. NFTs use the same blockchain technology that powers cryptocurrencies, but they're not a currency. Both cryptocurrency and NFTs rely on blockchain transactions to validate their authenticity and record their ownership; in most cases, you need crypto to purchase NFTs. The big difference is that the value of cryptocurrency is purely economic — its value comes from its utility as a currency or an investment.

Cryptocurrency, sometimes called crypto-currency or crypto, is any form of currency that exists digitally or virtually and uses cryptography to secure transactions. Cryptocurrencies don't have a central issuing or regulating authority, instead using a decentralized system to record transactions and issue new units.

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Metaverse fashion brand Blueberry Entertainment completes all-female senior leadership

Metaverse fashion label Blueberry Entertainment has joined the ranks of an all-female leadership team after appointing Katherine Manuel as Chief Operating Officer and Emily Eitches as Head of Business Development.

Swati Bhat

Blueberry is one of the companies pioneering the digital fashion market, having sold over 20 million digital wearables and created over 10,000 styles of digital SKUs. The company is already live on multiple metaverse platforms and is actively expanding its brand and community to other web2 and web3 metaverses.

The increasing number of fashion companies directing marketing spend and skills to capitalize on the metaverse market could lead to customer demand surpassing 55 billion dollars by 2030, Deloitte insights stated.

Mishi McDuff, CEO and founder Blueberry Entertainment, commented: "I'm incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both additions bring a wealth of knowledge and experience as Blueberry continues to showcase what digital fashion can offer to the world. The future of fashion is digital, with accessible and sustainable fashion playing a central role in our offering. I have no doubt that Katherine and Emily will add another brilliant dimension to the work we’re already doing at Blueberry.

Katherine Manuel, Chief Operating Officer at Blueberry comments: “It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience. Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Emily Eitches, Head Of Business Development at Blueberry comments: “I am thrilled to have joined such a strong female leadership team and to have the opportunity to help Blueberry define the rapidly changing digital fashion industry.”

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Amsterdam to host metaverse festival with attendance from digital fashion brands

Amsterdam, June 06: A new metaverse festival is set to take place in Amsterdam, the Netherlands, between June 14 and 17, where attendees can dive into the cultural lens of the digital world in a bid to make it more accessible for everyone.

Pritish Bagdi

Over the four day period, Met Ams will host an array of events and evening entertainment throughout its conference, with attendance from professionals in the marketing, tech and crypto industries. Members of the cultural sector will also be present, including artists, musicians and designers, such as digital fashion house The Fabricant and non-fungible token (NFT) initiative Boss Beauties.

Among the immersive installations, workshops and networking events, visitors can attend panel talks and discussions that aim to provide insight into the metaverse and what it means for various industries, allowing attendees to experience the digital world first-hand.

“Developments within Web3 are moving at a fast pace,” said Peter Meere, co-founder of Met Ams, in a release. “Outside of Europe, there are many events and conferences that deal with the subject of the metaverse. We want to ensure that Europe doesn’t lag behind. Met Ams is there to keep Europe informed and ahead of developments within tech, the metaverse, NFTs and Web3.”

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