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The Communiqué News

LOS ANGELES, Aug. 11: (GLOBE NEWSWIRE) -- Happy Dad Hard Seltzer has released a new limited edition Banana flavor today. Happy Dad will be the first Hard Seltzer brand to release an NFT based product to retail stores. The packaging includes the most popular NFT to date, a Bored Ape, from the Bored Ape Yacht Club collection.


Swati Bhat

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Happy Dad Banana will be available in a 12-can pack with only 10,000 cases (20,000 12-packs) in the market. The number 10,000 coincides with the NFT community, as a majority of NFT collections sell only 10,000 NFTs. This is a limited release and will not be produced again.

Ahead of today's announcement, Happy Dad Banana, was featured and enjoyed on last week's Full Send Podcast with guest Elon Musk. The podcast episode has over 8.6 million views.

"We are big NFT fans over here at Happy Dad and it made sense for us to purchase a Bored Ape. We wanted to create something unique for everyone to enjoy, while also having the NFT community involved. Obviously, banana is a bold flavor and hasn't been seen before, but we nailed the flavor and it's refreshing and delicious." - Sam Shahidi, Co-Founder & CEO of Happy Dad Hard Seltzer

In addition to Banana, Happy Dad Hard Seltzer's best selling variety pack includes: Wild Cherry, Watermelon, Lemon-Lime & Pineapple with the following product specs:

  • ABV: 5%

  • 12oz full-size cans

  • With Electrolytes

  • Gluten Free

  • 1g of Sugar

  • 100 Calories

  • No Artificial Flavors

Happy Dad is independently owned and sold over 1 million cases (2 12-packs) in the first 12 months of launch. To date, Happy Dad has sold 26.4 million cans. Happy Dad is currently the #1 followed and engaged Hard Seltzer brand on Instagram with over 950k followers. Most recently, Happy Dad has partnered with UFC star, "Sugar" Sean O'Malley and The Pivot Podcast with Retired NFL Stars, Ryan Clark, Channing Crowder & Fred Taylor.

Happy Dad Banana is available in 14 states: AL, AZ, CA, FL, GA, KY, MA, NV, NJ, NY, RI, SC, TN & TX.


Real Jelly Co. has revealed plans for a flagship non-fungible token (NFT) hub that will make the trend accessible to everyone.


Pritish Bagdi

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Non-fungible means something is unique and so can’t be replaced with something else. NFTs can be anything digital, such as drawings and music, but a lot of the excitement is around using the technology to sell digital art. Now Real Jelly Co. wants people to be part of its marketplace called Marketz – and is currently accepting users to join its community early access program. The new platform will bring together collectors, artists and fans, providing them with tools and services that can help them launch an NFT collection without much technical know-how. Real Jelly Co., stated, “We are cultivating a thriving group of NFT creators, collectors, and enthusiasts to build our community of Jellies. “Early Access members will get to try out new features as they are built and guide us as we develop our flagship Marketz and other future Web3 and Blockchain technologies. “Currently users are able to connect their wallet from their desktop computer’s web browser or using Phantom Wallet on their mobile device. They can then opt to sign up with their email to receive updates and early access to new features as part of the Early Access Program.” The new platform is being developed with a community-centric approach at its core and users can sign up for the newsletter to keep up to date with the latest advancements. Real Jelly Co. is a place where you will be able to easily create a project or collection with a variety of ownership options to suit your NFT project needs.



Gucci is the first luxury house to accept ApeCoin (APE) cryptocurrency in its US stores.


Swati Bhat

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Gucci x Superplastic


The Kering-owned maison was quick to adopt digital currencies and will now offer shoppers the possibility to make in-store purchases using ApeCoin through BitPay, the world’s largest provider of online payment services.

Gucci has been trialing a roll-out of digital payments in its stores, starting with its Wooster Street boutique in New York, Rodeo Drive in Los Angeles as well as in Miami, Atlanta and Las Vegas.

70 percent of Gucci’s American retail network now accepts cryptocurrencies, which will roll out to all its stores by early August.

Other cryptocurrencies accepted at Gucci include Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Dogecoin (DOGE), Shiba Inu (SHIB) and 5 stablecoins linked to the US dollar (GUSD, USDC, USDP, DAI, BUSD).

Earlier this year Gucci launched a digital collab with Superplastic, debuting a three-part series of NFTs co-created by Gucci's Creative Director Alessandro Michele and synthetic artists Janky & Guggimon. The collection was limited to 500 items made.


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