Afterpay launches NTF ‘Keys’ for consumers to unlock NYFW

Buy now, pay later payment service Afterpay is continuing its partnership with IMG for New York Fashion Week for a third season by offering consumers NFT ‘keys’ to unlock New York Fashion Week.

Swati Bhat

Afterpay; The Blonds/Kim Shui

Afterpay has teamed up with designers Altu by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds to launch limited-edition NFT ‘keys’ for consumers to mint on the Polygon network.

Each designer NFT is a one-of-a-kind phygital collectable, explains Afterpay, inspired by the designer’s upcoming spring/summer 2023 collection. They will retail for 100 US dollars, and for the first time, consumers will be able to purchase the NFTs by splitting the payment into four interest-free instalments using Afterpay on Keys.NYFW.com.

The NYFW digital collectables will give users ownership of limited-edition art and unlock IRL access to New York Fashion Week. With the Altu by Joseph Altuzarra NFT, consumers will also receive a special edition logo tote and an oversized T-shirt or annual membership to one of New York City’s premiere art museums, while The Blonds offers the choice between an invite to its NYFW after party or a signed copy of “The Blonds: Glamour, Fashion, Fantasy” forthcoming book.

Other perks that come with the NYFW NFTs keys include a custom-designed hoodie by Kim Shui or tickets to her catwalk show on September 12 and an exclusive invite to AnOnlyChild’s after party or a limited edition belt bag. While Jonathan Simkhai is offering a private meet and greet shopping experience or original, signed catwalk sketches from his new collection debuting September 13.

Afterpay; Jonathan Simkhai

In addition, Afterpay said that it is also issuing its first-ever free NFT in a limited quantity, making it easier than ever for consumers to mint a digital collectable on the blockchain. The Afterpay NFT also unlocks utilities like a Tidal HiFi Plus 6 Month Free Trial, access to an NYFW close-friends Instagram group, and an invitation to RSVP to NYFW: The Talks sessions.

All proceeds from the sale of the designer NFT Keys will be donated to Free Arts NYC, which brings art and mentoring programmes to children in underserved communities in New York City.

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Survey finds people expect to spend at least 4 hours a day in the metaverse

If web3 and the metaverse still feel intangible in their existence, a prediction by McKinsey will remove any doubt of their mainstream reality.

Swati Bhat

Boson Portal x Metaverse Fashion Week

Millennials, Gen X and Gen Z are expected to spend between four and five hours daily in the metaverse, according to a McKinsey survey of over 1,000 people aged 13 to 70. The time is comparable to a Nielsen study finding consumers spend up to five hours per day watching television.

New business models and social networks are harnessing web3 opportunities, yet the fashion industry is has only entered the dabbling phase.

To be fully engaged in the metaverse and its immersive experiences, immersive devices are required. This area of web3 is still in its infancy, with broad adoption of VR and AR products yet to be made available at scale due their usability limitations. Perhaps when Apple introduces its first wearable device next year will the trend truly take off.

Current virtual reality experiences need headsets, glasses and some kind of controller in order to be fully immersed in a digital experience.

Augmented Reality, which blends the realms of physical and digital worlds, such as a shopping in the metaverse, also relies on devices, cameras, and technology such as digital wallets.

Retailers and brands are looking at options to sell products using AR in areas such as virtual fitting rooms and body scanning, as well as trialling makeup and beauty products, where a simple shade of lipstick can be rendered on a facial image or skin tone.

Auroboros, a London-based fashion tech brand, is an early adopter of digital fashion, merging science and technology with physical couture and digital-only ready-to-wear.

McKinsey's prediction of time spent in the metaverse is a critical of wide user adoption and how broad this could be. In their report “Value Creation in the Metaverse,” McKinsey aims to better understand the value of the metaverse, where the greatest traction might take place, and what businesses can do now to capture value.

All these questions will be answered over time, just as it will become clear how fashion can successfully make the leap into digital and alternative realities. The most pressing question of all, however, is how fast can they get there?

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On 75th Independence Day, Zionverse launches freedom fighter NFTs

Totality Corp’s NFT gaming metaverse known as Zionverse has decided to launch Desi NFTs for its users who will sign up on the Zionverse before 15th August 2022. This will further the growing popularity around metaverse and help in gaining attention towards NFTs.

The launch will take place in 3 phases. The first phase launch is the freedom fighter NFTs in 3D stamps style, which will be airdropped on 15th August to all the people who would be having a Zionverse account.

The total number of NFTs launched in phase 1 would be 27775, including NFTs on freedom fighters such as Shaheed Bhagat Singh, Rani Lakshmi Bai, BR Ambedkar, Subhas Chandra Bose, and Mahatma Gandhi. Users can claim their NFTs by clicking on the claim button, from their Zionverse account on 15th August.

This will be further classified into 4 types of NFTs for each freedom fighter which would be categorized as Rare, Ultra Rare, Common and Vintage edition. The NFTs would be assigned randomly but the unique 75 NFTs out of the 27775 NFTs would be assigned to those who have the maximum referral sign-ups into Zionverse. “Independence Day is a big occasion, and we wanted to come up with something that can bring a smile to our stakeholders’ faces. I am confident stakeholders will like Desi NFTs,” said Anshul Rustaggi, Founder, Totality Corp.

“Additionally, we are launching Freedom fighters NFTs as well to pay tribute to the freedom fighters I strongly believe we are where we are because of them, and as a true national of the country, I along with my team would like to pay a tribute to them, India, and mark the presence of India in Web3 space. I am glad to bring forth the product from Zionverse’s end, and I am looking forward to the launch of phase 1 of Desi NFTs, on such a special occasion,” he added.

Totality will be launching the next phase of Desi NFTs soon. The company has previously come with a varied number of NFTs including Lakshmi NFTs and Vishwaas NFTs that have proven successful with its stakeholders.

#thecommunique #tc #tcn #NFT #metaverse #zionverse #metatainment