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Revealed at a SpaceX testing facility in McGregor, Texas, on October 15, 2026, the redesigned vehicle marks a new chapter in one of the electric-vehicle industry's most protracted product programmes.

Swati Bhat

Tesla Unveils New Roadster with Thruster-Assisted Stunts, but the Real Test Lies Ahead

Tesla has given its long-awaited next-generation Roadster a dramatic public unveiling, presenting an electric sports car whose most striking proposition extends beyond conventional performance: the ability to use a combination of aerodynamic suction and compressed-gas thrusters to execute brief airborne manoeuvres. Revealed at a SpaceX testing facility in McGregor, Texas, on October 15, 2026, the redesigned vehicle marks a new chapter in one of the electric-vehicle industry's most protracted product programmes. Yet the spectacle also raises a more consequential question: how much of this extraordinary engineering can ultimately be translated into a commercially viable, road-legal car?

The unveiling, led by Tesla chief executive Elon Musk, featured a driverless demonstration in which the vehicle launched over a line of cars, manoeuvred through the air and landed with assistance from its thruster system. The demonstration was designed to showcase technology that reaches well beyond the familiar vocabulary of acceleration, handling and range. However, Tesla's presentation should be understood as a prototype reveal rather than the beginning of customer deliveries. The company has indicated that production is not expected to commence until 2028, while a final retail price has not been announced.

An Electric Supercar Reimagined Around Aerospace Engineering

The new Roadster represents a substantial departure from the concept Tesla first introduced in November 2017. Its revised exterior adopts a sharper, wedge-shaped profile, concealed front lighting, a full-width rear light bar and a prominent active rear wing. The overall design is more angular than the original concept, with visual cues that place the vehicle closer to the contemporary electric hypercar than to a conventional grand-touring sports car.

The more consequential changes, however, lie beneath the bodywork. According to reporting by WIRED, Tesla vehicle engineering chief Lars Moravy described a configuration combining two electric motors, rear-wheel drive and output exceeding 1,341 horsepower. The company has also presented a range exceeding 300 miles as a target, alongside a proposed rapid-charging capability. These figures should be treated as manufacturer-reported specifications rather than independently validated production-car performance.

Tesla's revised engineering approach appears to prioritise extraordinary acceleration and traction over the traditional balance of comfort, practicality and everyday usability. That distinction matters: the Roadster is being positioned as a technological flagship, not simply another addition to the company's mainstream electric-vehicle line-up.

How the Roadster's Thrusters and Suction System Work

The vehicle's most unusual feature is the integration of two distinct technologies. An underbody suction system uses electrically powered fans to draw air from beneath the car, increasing its grip on a surface. Tesla demonstrated this principle by showing the prototype travelling up a ramp and briefly moving upside down. The system is intended to generate additional traction in situations where conventional aerodynamic downforce alone may be insufficient.

The second component draws on aerospace technology associated with SpaceX. Cold-gas thrusters use pressurised gas discharged through nozzles to generate thrust without combustion. During the demonstration, these thrusters helped control the car's airborne movement and descent.

The distinction is important. The Roadster was not shown sustaining powered flight like an aircraft. Rather, Tesla demonstrated short, controlled airborne manoeuvres using stored gas and specialised hardware. Translating such a system into a repeatable, safe and practical road-going product will require more than an impressive demonstration.

Tesla's ambition is clear: to explore the outer limits of what an electric performance vehicle can do when automotive engineering intersects with aerospace systems. Whether that ambition produces a broadly usable feature set or remains largely confined to an exclusive, specialised configuration is still an open question.

Performance Claims Meet the Reality of Production

Tesla has promoted acceleration from zero to 60 mph in less than one second for the thruster-equipped configuration. The figure is extraordinary even within the hypercar segment, where electric drivetrains have already challenged the performance benchmarks established by combustion engines.

Nevertheless, a headline acceleration number does not, by itself, establish the vehicle's overall performance credentials. Final production specifications, independent testing, repeatability under real-world conditions and the distinction between individual variants will determine how the Roadster ultimately compares with established performance cars.

The same scrutiny applies to the proposed airborne capability. The technology adds complexity, introduces additional hardware and creates questions about operational safety, maintenance and regulatory approval. A demonstration can establish that a prototype has performed a particular manoeuvre under controlled conditions; it cannot automatically establish that the same capability will be available, legal or practical on public roads.

The Associated Press has reported that legal and regulatory obstacles remain significant, particularly for a vehicle designed to perform manoeuvres that ordinary road regulations were never intended to accommodate. The extent to which Tesla will separate road-legal configurations from more experimental versions remains important to the product's eventual positioning.

A 2028 Production Target After Years of Delays

The Roadster's history makes the production timeline especially consequential. Tesla first presented the second-generation model in 2017 and originally indicated that deliveries would begin in 2020. That target passed without the vehicle entering production, and subsequent timelines were repeatedly revised.

The latest unveiling therefore represents a visible advance in the programme, but not its commercial completion. Tesla has indicated that production is expected to begin in 2028. Until manufacturing specifications, delivery schedules and final pricing are confirmed, prospective buyers have limited grounds for treating the demonstration vehicle as representative of a finished, immediately available product.

The distinction also affects how the Roadster should be evaluated as a business proposition. A high-profile flagship can generate attention, reinforce a manufacturer's engineering credentials and sustain interest in its wider technology portfolio. Converting that attention into customer deliveries, however, requires manufacturing readiness, product validation and a credible path to regulatory compliance.

What the Roadster Signals for Tesla

The Roadster arrives at a time when Tesla's broader ambitions extend beyond electric cars into autonomy, robotics and artificial intelligence. Against that backdrop, the vehicle serves a different purpose from a mass-market model: it is an opportunity to demonstrate engineering ambition at the limits of performance and to create a product that can command attention through technological novelty.

Its eventual significance will depend on execution. If Tesla can bring the car to production with performance that withstands independent scrutiny, the Roadster could become a distinctive expression of the company's engineering capabilities. If the most dramatic features prove difficult to homologate, manufacture or use outside controlled demonstrations, its commercial identity may rest more heavily on conventional electric-supercar performance.

For now, the Roadster is best understood as a compelling but unfinished proposition. Its unveiling has expanded the possibilities Tesla is willing to explore, but the more demanding milestone lies ahead: transforming an extraordinary prototype into a dependable product that customers can actually own and drive.






Swati Bhat

Last year, Chinese platform TikTok launched TikTok Shop, a livestream shopping option in the UK, its strongest market outside of Asia. This option was supposed to be introduced in strong European markets like Germany, France, Spain and Italy too, but this has not happened so far. Contrary to earlier reports, however, TikTok has not abandoned to roll out this shopping feature in those markets but it rather remains a long-term goal whose implementation will depend on the success in the UK market.

“We are always looking at ways to enhance our community's experience and regularly test new features that inspire creativity, bring joy and innovate the TikTok experience in markets around the world. Brands on TikTok have found a creative outlet to authentically connect with audiences, and we're excited to experiment with new commerce opportunities that enable our community to discover and engage with what they love,” said a TikTok spokesperson in response to a FashionUnited inquiry.

A new launch no doubt also wants to be well considered - such as macroeconomic factors, the local retail landscape, the availability of talent, and more. A new product like TikTok Shop also means a big investment of time and resources.

TikTok Shop was first launched in Indonesia last year, followed by recent launches in Thailand, Malaysia, Singapore, the Philippines and Vietnam - an indicator that TikTok seems to be focusing on the Southeast Asian region for now.


New York [United States], June 20: Tribeca Festival is set to launch a new podcast network dedicated to curating audio content year-round named Tribeca Audio, this July. Jane Rosenthal made the announcement at the Tribeca Festival on Saturday during a special presentation of the upcoming Radiotopia podcast 'My Mother Made Me.'


Swati Bhat

Tribeca Audio will launch its flagship series, and Tribeca Enterprises' first podcast, July 13. Titled 'Tribeca Audio Premieres,' the series will be hosted by Davy Gardner, head of Tribeca Audio and the curator of audio storytelling at Tribeca Festival. The podcast will air every other week and feature the full first episode of a new podcast series followed by interviews with the creators, hosts, performers and musicians behind the program, as per Variety.

"As Tribeca expands its slate of year-round programming, Tribeca Audio will further extend our curatorial footprint into the world of audio storytelling, one of the fastest-growing storytelling mediums today. Through its flagship series, 'Tribeca Audio Premieres,' the network will champion the work of today's greatest audio artists while connecting their work to new and expansive audiences," Jane Rosenthal, co-founder and CEO of Tribeca Enterprises, said in a statement.

The first episode of 'Tribeca Audio Premieres' will spotlight 'My Mother Made Me,' with an interview from host and author, Jason Reynolds. The second episode spotlights Crooked Media and Audacy's 'Mother Country Radicals,' which was created by playwright and screenwriter Zayd Dohrn and documents his experience growing up with his mother Bernandine Dohn, who was on the FBI 10 Most Wanted Fugitives list for years, Variety reports. Further episodes will spotlight podcasts from independent creators and companies such as Campside Media, QCode, USG Audio and Atypical Artists. Each season of the podcast ends with a live episode from the Tribeca Festival.

Other than Tribeca Audio Premieres, Tribeca Audio is also developing five new series: a scripted mini-series, an audio documentary series, an experimental short microcast, and an episodic podcast featuring New York theater artists. All work created online is accompanied by a transcript for maximum accessibility. The Tribeca Festival is scheduled to end on Sunday. 'Tribeca Audio Premieres' will be available from July 13 on Tribeca Audio's Apple Podcast channel, and on all podcast apps.


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