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A person who can tell a good lie can be a good story-teller. The pursuit to create ‘hunger’ within audience for story kicks off your creativity


Swati BhaT

From IFFI Campus

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I don’t write stories, I steal stories. Stories are there around you, be it epics like Mahabharat, Ramayan or real life incidences, there are stories everywhere. You need to represent it in your unique style, said V Vijayendra Prasad, the famed screenwriter of blockbuster films like Baahubali, RRR, Bajrangi Bhaijaan and Magadheera.

“The pursuit to create hunger among audience for your story kicks off creativity within you. I always try to create hunger within audience for my story and characters and that drives me to create something unique and appealing”, said the master story-teller. He was addressing the film enthusiasts at a masterclass on the theme ‘The Master’s writing process’ on the sideline of 53rd International Film Festival of India in Goa today.

While talking about his style of screenwriting, Shri Prasad said, he always thinks of a twist at the interval and organize the story accordingly. “You have to create something out of nothing. You have to present a lie, which looks like truth. A person who can tell a good lie can be a good story-teller”, he added.

Responding to the query of a budding story writer, the ace story-teller said, one has to open up his mind and absorb everything. “You need to be your own harshest critics, then only your best will come out and you can take your work to unscalable heights”, he asserted.

Sharing his experience of writing for the blockbusters like Baahubali and RRR, Shri Prasad said, “I don’t write, I dictate stories. I have everything in my mind; the flow of the story, the characters, the twists”. He said, one good writer should cater to the needs of the Director, Producer, Primary Protagonist and Audience.




It is said that the eye is not satisfied with seeing, nor the ear content with hearing. Yes, we are celebrating IFFI, but we are just not satisfied with what we see, with what we hear. We mean, we do get to hear and see the good, the great and the beautiful, but we are not satisfied. Our spirit is not filled. Our quest for infinite cinematic inspiration is not satiated.

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Yes, Yeh Dil Maange More Memes! More Creative Content. More people talking about the beauty of the films being presented not just at IFFI, but other films too. More of us getting more inspired by the dreams, struggles and aspirations of the filmmakers who are being honoured at the 53rd edition of IFFI. Many more of us sharing nuggets of surprise, excitement, delight, insights and above all inspiration which we get from IFFI, well, not just from IFFI.

So here we are. We at PIB – the PIB IFFI Cast and Crew – are hereby launching a meme contest we call #NotJustIFFIMemeContest.


Here are not just the rules:

  1. There is only one rule: Tap into your infinite latent creative potential. Everyone is and can be creative. Publish a great meme or a series of great memes, or a series of series of great memes, which makes people laugh, jump, fly, hug each other, forget their troubles and above all fall in love with films and with life all over again.

  2. We repeat Rule 1. The memes should make people fall in love with films. And with life. All over again.

  3. Publish your memes on social media. Do not just use the hashtag #NotJustIFFIMemes, i.e., use the hashtag, but do not just use the hashtag, share your great and inspiring memes using this hashtag.

  4. Not all memes need be great. Experimentation is key to creativity. Don’t be afraid to be laughed at (we will not laugh at you, we will laugh with you, even if someone should laugh at us!).

  5. There is no end-date for the contest. We will award prizes to those meme creators who come up with memes which we find inspiring enough to be rewarded with not just our gratitude, but also our appreciation and rewards.

  6. There is no fixed number of winners. We will award as many people whom we are able to, who come up with great memes which we find to be inspiring enough.

  7. What will be the prizes? We will give away prizes which inspire you to fall or rather rise further in your love for films and for life, so that …you keep creating these memes and sharing your love for films and for IFFI, whether or not you win the contest or not!

So, don’t wait any more. Begin to think now! We can’t wait to see the memes you would be creating.


20 November: From opening up about what the new edition of IFFI has in store for cinephiles to talking about the magic of Indian cinema, Union Minister of Information and Broadcasting Anurag Thakur talked about different aspects of film industry.


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Ahead of the grand opening ceremony of the 53rd edition of the International Film Festival of India in Goa, Anurag Thakur, on Sunday, interacted with the media.

From opening up about what the new edition of IFFI has in store for cinephiles to talking about the magic of Indian cinema, the Union Minister talked about different aspects of film industry.

He also recalled his conversation with one of the Australian ministers over 'RRR', which features Ram Charan, Jr NTR, Alia Bhatt and Ajay Devgn.

"I recently met an Australian minister. He told me that he watched 'RRR' a couple of days ago and he really liked it. It feels so good to see how the film is now hailed as an international film. RRR not only did the business but also showed the real abilities of Indian cinema," Anurag Thakur said. "Regional cinema and others who can't get a platform anywhere else, reach Goa's IFFI. Via this platform, they can reach corners of the world. The festival is also a market for buyers," he added.

Speaking about the 53rd edition of IFFI, the minister informed that people from remote areas have also participated. "This year lots of premiers are happening here. Several new initiatives are taken. This time, 1000 entries came for the 75 creative Minds. 75 creative minds were chosen from 10 fields. People from remote areas also participated. 75 creative minds is for those who used to feel scared of coming to mumbai, now their requirements are being bridged, opportunities are being provided for all to be able to participate in mainstream film industry.

This IFFI platform is not just for mumbai film industry but for people from across the nation to come together and work together. Season premier of OTT platform show will also be happening," Anurag Thakur shared.




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