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The Communiqué News

The announcement that Abu Dhabi will invest in a world-class studio complex comes as neighboring Saudi Arabia begins to gain traction in wooing international projects.


Swati Bhat

A vast studio complex is being planned for Abu Dhabi, the capital of the United Arab Emirates, which has acted as an exterior site for portions of Hollywood franchises such as "Dune," "Star Wars," and "Fast and Furious."


The filming facility, titled twofour54 Studios, would stretch over 100 acres and include 11 state-of-the-art soundstages, an external water tank, and six adaptable standing sets, according to the state-owned media and production center twofour54 Abu Dhabi.

"Twofour54 Studios will be a future-proof, virtual production-ready, metaverse-enabled, and fully-fledged production destination, addressing high demand in the regional and global production landscape," according to a statement from the firm.

The studio property will include office space, as well as post-production and screening rooms.

Abu Dhabi is gaining popularity as a venue for international production because to its up to 30% refund on qualified costs, as well as no-hassle paperwork and logistical assistance. Apart from Hollywood films, the city, and its surrounding desert have attracted Bollywood productions such as "Bharat" and "Tiger Zinda Hai."

"The creative industries have been identified as one of Abu Dhabi's priority sectors given the important economic and social value they create," said Humaid Matar Al Dhaheri, CEO of twofour54 Abu Dhabi parent firm ADNEC Group, in a statement. "Through twofour54 Studios, we are proud to drive Abu Dhabi's vision of becoming a leading global destination for content creation." Following its completion in 2025, it will boost film and television production to the next level, creating jobs and contributing to the local economy."

"Over the last 15 years, Twofour54 has facilitated thousands of productions, establishing a compelling track record and deep expertise of the global film industry's demands," twofour54 CEO Mark Whitehead made the observation. "Leveraging this invaluable experience, twofour54 identified an opportunity in the MENA region - the demand for an integrated, future-ready production destination," he continued.











Shopify has unveiled a slew of upgrades in its Summer '23 Edition, with AI at the forefront. According to the corporation, the primary goal of these changes is to provide merchants with increased efficiency, creativity, and skills, ushering in a new age in commerce.


Pritish Bagdi

AI

Sidekick, an AI-enabled commerce assistant built particularly for Shopify business owners, is one of the highlights of the Summer '23 Edition. This application allows entrepreneurs to converse with Sidekick, sparking the creative process, improving store quality, streamlining workflow, and making more informed business decisions.

Shopify Magic, a collection of AI-enabled capabilities seamlessly integrated across the platform, improves the merchant experience even further. AI-generated, tailored FAQ responses for particular stores, instant development of blog entries for holidays and campaigns, and compelling commerce-oriented emails that are meticulously optimised are all notable characteristics.

Shopify has also launched Marketplace Connect, which allows merchants to sell directly on major marketplaces like Amazon, eBay, and Walmart from within the Shopify ecosystem. This streamlined programme makes it much easier to handle numerous sales channels by optimising order fulfillment, inventory management, and product listings.










House of Blueberry, a digital fashion business, has introduced a range of digital wearables inspired by rom-com from the 1990s. Clueless is marketed by Paramount Consumer Products.


Swati Bhat

House of Blueberry/Paramount Consumer Products officials


On July 25, the 15-piece collection will be available on Roblox via a pop-up store within the House of Blueberry Experience and will include styles inspired by the legendary clothes worn by Cher, Dionne, and Tai in the hit film, including Cher's yellow plaid suit and red dress and boa.

"As a big Clueless fan myself, it's been so fun to lead the design process for this partnership," said Ashley Hopkins, chief creative officer of House of Blueberry. I believe the collection will be well received by our Roblox community since the classic looks from the film fit into the Y2K theme that our users enjoy both virtually and in real life."

The Clueless x House of Blueberry line can be purchased in an immersive 3D pop-up store inspired by the film, which includes an interactive showroom based on Cher's classic wardrobe.

House of Blueberry, launched in 2012, is the top metaverse fashion brand, selling over 20 million digital assets on platforms such as Roblox, The Sims, and Zepeto.












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