AABHA HANJURA'S NEW FOLK SONG "MERE HIKDUYE GADBAD" IS A NEW AGE BLEND OF FOLK & CONTEMPORARY MUSIC

The final folk song from Aabha Hanjura's EP, "Mere Hikduye Gadbad," which she recently published, is well-known for both her dynamic live performances and her wide range of musical styles. The song is a lovely fusion of traditional Dogri folk music from Jammu and Himachal Pradesh regions, showcasing a contemporary acoustic folk style.

Swati Bhat

In her song, Aabha tells the tale of women from Chamba's highlands who describe their daily life. The lovely singer's voice and the pahadi lyrics in the song transport listeners to the highlands. The songs "Hukus Bukus," "Sahibo," and "Madano" by Aabha had previously been a hit with music fans and have won praise from well-known artists all over the world. At the 7th annual Radio City Freedom Awards, her song Madano received a nomination for Best Folk Fusion Song. She is one of the most in-demand folk musicians in the nation thanks to her distinctive fusion of traditional Kashmiri music with modern styles.

Speaking about the song's inspiration, Aabha Hanjura's communiqué, “Hikduye Gadbad is a happy song about a girl from the hills and I relate to this songs naughty happy vibe it's percussive yet soulful and we had a lot of fun shooting a colorful video for this track and as I wrap the EP Folk Sessions with this last song, I hope I hope my listeners from all over especially, Jammu and Himachal Pradesh will connect to this song as much as I did”

To listen, click here '

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Adobe and NVIDIA Join Forces to Unleash the Potential of Generative AI

Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models. The collaboration will centre on the deep integration of generative AI in creative workflows. Both companies support content transparency and Content Credentials, which are powered by Adobe's Content Authenticity Initiative.

Pritish Bagdi

Image: Gene Silvers. Anil Chakravarthy, president, digital experience; David Wadhwani, president, digital media; Shantanu Narayen, CEO in front of Firefly generated images.

Adobe (Nasdaq:ADBE) and NVIDIA, longtime R&D partners, have announced a new collaboration to harness the power of generative AI to advance creative workflows. Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models, with a focus on deep integration into applications used by the world's top creators and marketers. Some of these models will be co-developed and released through Adobe's Creative Cloud flagship products such as Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service, allowing third-party developers greater access. Priorities of the partnership include ensuring content transparency and Content Credentials powered by Adobe's Content Authenticity Initiative, as well as supporting the commercial viability of the new technology.

NVIDIA Picasso, a cloud service for generative AI announced today, allows users to build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design, and digital simulation via simple cloud APIs. "Adobe and NVIDIA have a long history of collaborating to advance the technology of creativity and marketing," said Scott Belsky, Adobe's Chief Strategy Officer and EVP, Design and Emerging Products. "We're excited to collaborate with them on how generative AI can provide our customers with more creative options, speed up their work, and help scale content production."

"Generative AI empowers unprecedented creativity," said Greg Estes, NVIDIA's VP of Corporate Marketing and Developer Programs. "With NVIDIA Picasso and Adobe tools like Creative Cloud, we'll be able to bring the transformational capabilities of generative AI to enterprises, allowing them to explore more ideas while producing and scaling incredible creative content and digital experiences."

Adobe Firefly, Adobe's new family of creative generative AI models, was unveiled earlier today, along with the beta of its first model focused on the generation of images and text effects that are safe for commercial use. Firefly will bring even more precision, power, speed, and ease to workflows involving the creation and modification of content in Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud. Adobe Firefly is a web browser. Some Adobe Firefly models will be hosted on NVIDIA Picasso, which will optimise performance and generate high-quality assets to meet customer expectations. Adobe is also working on new generative AI services to help with the creation of video and 3D assets, as well as to assist marketers in scaling and personalising content for digital experiences by advancing end-to-end marketing workflows. Initiative for Content Authenticity Adobe established the Content Authenticity Initiative (CAI) to establish open industry standards for attribution and Content Credentials. People will be able to see when content was generated or modified using generative AI by using Content Credentials that CAI adds to content at the point of capture, creation, edit, or generation. Adobe and NVIDIA, as well as the CAI's other 900 members, support Content Credentials so that people can make informed decisions about the content they encounter.

It will add a "Do Not Train" tag for content creators who do not want their content to be used in model training, and that tag will be associated with content wherever it is used, published, or stored.

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U2 Songs Of Surrender: 40 songs - 40 creators - 40 stories

21 March, 2023, Mumbai: To mark the occasion the release of Songs Of Surrender, Island Records and Interscope have announced U2SOS40, a one-of-a-kind collaborative project in which 40 artists and creators from around the world were invited to create a 60-second piece of content, each soundtracked by a re-recorded U2 song.

Swati Bhat

The result is 40 new visual interpretations of U2's music - 40 stories by 40 creatives - to commemorate the release of Songs Of Surrender, a collection of 40 seminal U2 songs from across the band's catalogue re-recorded and re-imagined for 2023.

Artists include Indian-born Tanima Mehrotra who documented her local skate crew in Mexico City who “embody the kind of freedom that comes with youthful curiosity”; Ben Elias, a director and cinematographer from New Zealand whose film is “a walking tour of Aotearoa starring my grandparents”; Alana O’Herlihy, a multidisciplinary photographer, director and mixed media artist who, decided to take the very serious subject matter that Sunday Bloody Sunday is about, and juxtapose it with those coming of age moments for women, and that loss of innocence."; and Yanya Yatsuk, a U.S.-based Ukrainian-born photographer who wanted to “make something that told a story about love”.

Each piece will be shared by the respective creator on their social media channels over the coming weeks, linked by the hashtag #U2SOS40.

Watch every movie that has been released thus far here.

A one-hour Zane Lowe interview special on Apple Music and The Edge and Bono's first-ever NPR Tiny Desk performance were both released today in conjunction with Songs Of Surrender. The two also paid a visit to the renowned Maida Vale studios of the BBC last month to perform three songs for Radio 2's Piano Room with the help of musicians from the BBC Concert Orchestra: "Vertigo," "One," and a cover of "SOS."

‘Bono & The Edge: A Sort Of Homecoming, with Dave Letterman will make its Disney+ debut. The movie, which was directed by Academy Award®-winning director Morgan Neville, follows Dave Letterman on his first trip to Dublin, where he meets Bono and The Edge in their hometown, explores Dublin, and performs with the two U2 players in a show unlike any other.

Watch the trailer here

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