Bvlgari opens virtual world in Zepeto

Bulgari has revealed an exclusive virtual world within the metaverse platform Zepeto offering visitors both online and offline experiences.

Swati Bhat

Bulgari x Zepeto

The online space includes a pop-up store, ‘Bulgari Sunset in Jeju’, and a café each based on the Italian luxury brand’s real life retail location on South Korea’s Jeju Island.

Within the world, users can view a digital version of the brand’s 2022 Resort collection, which it said is inspired by the summer sky, as well as virtually enjoy desserts and beverages in its brand inspired café setting.

Visitors will also be able to complete quests while in the world to receive the Resort collection and signature accessory pieces to dress their avatars, including items from Bulgari’s Serpenti and Divas’ Dream lines.

To launch the event, the brand’s global ambassador, Blackpink member Lisa hosted a virtual event in which her avatar could interact with fans via the virtual world.

Bulgari joins the likes of Ralph Lauren, Gucci and Marine Serre in collaborating with Zepeto, which boasts a network of more than 320 million users.

It is particularly popular among Gen Z, which make up around 80 percent of its users, the platform said in a release.

#thecommunique #bvlgari #AR #tc #tcn #metaverse

DressX becomes first digital fashion retailer to partner with Zepeto

Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform.

The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette.

The line will be available to wear for Zepeto users’ avatars, with some of the items to also be available to view via augmented reality (AR) on DressX’s app.

“Created by the purely digital fashion company and curated by Zepeto-native top performing avatar influencer, this collection gives an insight into the future of fashion, where ideas are born and brought to life fully and authentically in the digital world,” said Daria Shapovalova and Natalia Modenova, founders of DressX, in a release.

The duo’s statement continued: “The new generation of users socialise and build their identities with no limits in the metaverse, and DressX is honoured to provide an ultimate metacloset for their lives in Web3.”

Jay Lee, the CEO of Naver Z, a subsidiary of South Korea’s Naver that operates Zepeto, seconded the DressX founders’ perspective, adding that the two platforms are “redefining what it means to be a fashion designer and brand in the metaverse era”.

Lee added: “Everything happens virtually, from ideation to creation to distribution and promotion. I’m thrilled to see this collaboration happening.

“Monica’s success proves that being a digital fashion brand doesn’t require a pricey education or access to an exclusive network. Zepeto empowers creators to grow as entrepreneurs by providing the tools and platform to grow their fans and customers.”

#thecommunique #tc #tcn #metaverse #AR #MNC #DressX

New report suggests metaverse could be five trillion dollar sector by 2030

Mumbai (India), July 05: A new report by McKinsey & Company has suggested that the metaverse’s potential economic value could see it generate up to five trillion dollars in impact by 2030.

Swati Bhat

According to the management consulting firm, digital worlds are quickly becoming the biggest new growth opportunity for a number of industries over the next decade, including e-commerce, which it estimated could have a market impact of up to 2.6 trillion dollars by 2030.

The report said the virtual goods economy, for example, was estimated to contribute nearly 75 percent towards global gaming revenues, with about 79 percent of consumers active in the metaverse to have made a purchase, mostly to enhance their online experience.

Out of products bought, 47 percent of consumers had made in-game purchases, 37 percent bought virtual cosmetic items and 33 percent purchased real-world items.

“Consumer behavior has largely shifted toward adopting digital personas, yet many brands have yet to provide a solution,” noted AnamXR co-founder and CEO, Irene-Marie Seelig, in a statement for the report. “This opens up a whole new revenue model for brands who can supply digital assets like clothing, for example.”

McKinsey said that businesses already leveraging the metaverse “may build lasting competitive advantages”, noting that leaders should be developing a strategic stance by establishing metaverse goals and the role they want to play in it.

#thecommunique #tc #tcn #metatainment #metaverse #NFT #ar #vr #ir #globalgaming #business