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The Communiqué News

AquaKraft Group Ventures, a global leader in sustainable water solutions, is pleased to announce the soft launch of pa (AAPA), a breakthrough point-of-use disinfection system built purely for homes and domestic use. pa(AAPA) provides a new way to supply green, sustainable, and bacteria-free drinking water, ensuring household health and well-being while minimising environmental effects.

A Water-Positive, Green, & Sustainable Drinking Water Solution for Homes & Domestic Use.


आpa(AAPA), a brainchild of Dr. Subramanya Kusnur - Founder Chairman & CEO of AquaKraft, is developed in collaboration with the esteemed Institute of Chemical Technology (formerly known as UDCT), आpa(AAPA), unique disinfection technology has undergone rigorous testing and validation. This cutting-edge solution sets a new standard in home water disinfection, guaranteeing bacteria-free water for everyday consumption.

Speaking on the occasion, the Hon’ble Vice Chancellor of the prestigious Institute of Chemical Technology, Prof. Aniruddha Pandit said “I am very pleased with the soft launch of आpa(AAPA), which has been developed under the joint R&D agreement between ICT & AquaKraft. Under this agreement, it is our firm endeavor to innovate green, water +ve & sustainable solutions for contamination in drinking water, sanitation & sewage. AAPA is in alignment with the National Green Tribunal directive for TDS in water under 500 and will provide bacteria-free water while preserving the natural minerals. I congratulate Dr. Subramanya Kusnur and Team AquaKraft for having taken this innovation to the market for the benefit of one and all.”


APA's key features include:

Point of Use Disinfection System: आpa(AAPA’S) system is strategically designed to be installed at the point of water usage in homes and domestic settings. This ensures that every drop of water consumed is free from harmful bacteria and contaminants.


Green and Sustainable Approach: Recognizing the importance of sustainability, आpa(AAPA) prioritizes eco-friendly practices. The system requires minimal inlet pressure, resulting in significantly reduced power consumption compared to traditional solutions. By conserving energy, आpa (AAPA) contributes to a greener future.


Water Conservation: आpa (AAPA’S) system is designed to minimize water wastage. Unlike conventional systems that waste water during backwashing, आpa(AAPA) optimizes water usage, making it a water-positive solution.


Low Maintenance: आpa (AAPA) understands the importance of convenience for homeowners. The system has been engineered for hassle-free operation and requires very low maintenance. This saves valuable time and effort for users, ensuring a seamless user experience.


NSF Certified Components: आpa (AAPA) utilizes components that are NSF (National Sanitation Foundation) certified. This certification guarantees the quality, safety, and reliability of the materials used, providing customers with peace of mind.


Compliance with Green Standards: आpa (AAPA’S) technology aligns with the National Green Tribunal ruling, ensuring that the Total Dissolved Solids (TDS) in the water remain below 500. This compliance ensures that the water provided by AAPA meets the recommended standards for consumption and contributes to a healthier lifestyle.


Further commenting, the man behind the elegant design of आpa (AAPA), Vinay Rao said “If you have a look at the design, we were directly inspired by the beautiful waves of flowing water, with a frosted finish to symbolise the purity and translucency of glaciers. The name AAPA comes from the Sanskrit word for water. This elegant design will surely enhance your kitchen’s style while making you one step more sustainable.”

AquaKraft believes that access to clean, safe drinking water is a fundamental right for every individual. To this effect, the R&D partnership with ICT enables us to innovate sustainable solutions for existing and emerging contaminant profiles. With the soft launch of आpa (AAPA), we aim to make this vision a reality for homes and domestic settings. By providing an innovative solution that combines cutting-edge technology, sustainability, and water conservation, आpa (AAPA) is set to revolutionize the way people access and consume drinking water in their everyday lives.” Said Dr. Subramanya Kusnur, Founder Chairman & CEO, AquaKraft Group Ventures.

आpa(AAPA) was a soft launch under a joint initiative between International Indian Film Academy (IIFA) & AquaKraft called Be Water +ve – a global water sustainability influencer program. AAPA will leverage the 800 million strong audiences to proliferate & influence sustainability in water leading to all round wellness.”

Commenting on the opportunity, C.Sridhar, Director AquaKraft Group Ventures said “The India Water purifier market size reached USD 2.7 billion in 2022 and is expected to reach USD 5 billion by 2028, exhibiting a growth rate (CAGR) of 10.42 % during 2023-2028. (source www.imarcgroup.com). AAPA with its distinctive environment-friendly features contributing to a healthy lifestyle is well poised to revolutionise the home filtration segment.”


To know more and register for early bird pricing, please visit https://bewaterpositive.in/aapa-sustainable-water-purifier/





Mercedes-Benz has launched a limited-edition toy and apparel capsule collection with premium art toy designer Superplastic.


On June 21, a reinvented version of the Wackeldackel, the nodding-head dashboard dog that has decorated cars all around the world, was introduced at an event in New York City.


Pritish Bagdi

Mercedes-Benz  Superplastic

The 12-inch wooden sculpture, Dubbed the Superdackel, is carved from cherry, maple, walnut, and alder wood and is pictured wearing a Mercedes three-pronged star insignia as a necklace. The Superdackel is limited to 65 pieces and costs $3,500 USD.

Mercedes-Benz Superplastic

Mercedes-Benz/ SMercedes-Benz/ Superplasticuperplastic

Mercedes-Benz Superplastic

IAll mage: Mercedes-Benz/ Superplastic official




18 June 2023: A jury headed by Prime Minister Shri Narendra Modi recognises the institution's 100-year history of advancing Gandhian principles of societal harmony and peace.

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In 1995, on the occasion of the 125th anniversary of Mahatma Gandhi's birth, the Government of India established the Gandhi Peace Prize as a yearly honor in his memory. Everyone is eligible for the award, regardless of their gender, nationality, ethnicity, language, caste, or faith.

One crore rupees (Rs.1,000,000), a citation, a plaque, and a priceless traditional handicraft or item are included with the award.

The past awardees include organizations such as ISRO, Ramakrishna Mission, Grameen Bank of Bangladesh, Vivekananda Kendra, Kanyakumari, Akshaya Patra, Bengaluru, Ekal Abhiyan Trust, India, and Sulabh International, New Delhi. It has also been awarded to luminaries like the Late Dr. Nelson Mandela, former President of South Africa, Dr. Julius Nyerere, Former President of Tanzania, Dr. A.T. Ariyaratne, Founder President of Sarvodaya Shramadana Movement, Sri Lanka, Dr. Gerhard Fischer, Federal Republic of Germany, Baba Amte, Dr. John Hume, Ireland, Mr. Vaclav Havel, former President of Czechoslovakia, Archbishop Desmond Tutu of South Africa, Shri Chandi Prasad Bhatt and Shri Yohei Sasakawa, Japan.

Recent awardees include Sultan Qaboos Bin Said Al Said, Oman (2019) and Bangabandhu Sheikh Mujibur Rahman (2020), Bangladesh.

The Jury headed by, Prime Minister Shri Narendra Modi, after due deliberations on 18th June 2023 unanimously decided to select Gita Press, Gorakhpur as the recipient of the Gandhi Peace Prize for the year 2021, in recognition of its outstanding contribution towards political, social and economic political transformation through non-violent and other Gandhian methods.

Established in 1923, Gita Press is one of the world’s largest publishers, having published 41.7 crore books in 14 languages, including 16.21 crore Shrimad Bhagavad Gita. The institution has never relied on advertisement in its publications, for revenue generation. Gita Press along with its affiliated organizations, strives for the betterment of life and the well-being of all.

Prime Minister Shri Narendra Modi recalled the contribution of Gita Press, in promoting the Gandhian ideals of peace and social harmony. He observed that the conferment of the Gandhi Peace Prize on Gita Press, on completion of hundred years of its establishment, is a recognition of the work done by the institution in community service.

Gandhi Peace Prize 2021, recognizes the important and unparalleled contribution of Gita Press, in contributing to the collective upliftment of humanity, which personifies Gandhian living in the true sense.



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