Meta Quest 3 Is Coming This Fall, & Quest 2 Prices Have Dropped

Immersive VR + Breakthrough Meta Reality in a Single Device

Mark Zuckerberg just revealed Meta Quest 3, our next-generation virtual and mixed reality headset, which will be available later this year.

Pritish Bagdi

It has a greater resolution, more powerful performance, groundbreaking Meta Reality technology, and a thinner, more comfortable form factor. This autumn, Quest 3 will be released in all countries where Meta Quest is currently available. The 128GB headset is priced at $499.99 USD, with an additional storage option available for individuals who require more space. Mark your calendars because we'll have much more to discuss at Meta Connect, which returns on September 27 this year.

Quest 3 is the powerful all-in-one headset you've been looking for, with no wires. Sign up to be among the first to find out about Meta Quest 3.

Mark Zuckerberg's communique on MQ3, "Quest 3 combines our highest definition display with pancake optics to produce content that looks better than ever before. This will be the first headset to use a next-generation Snapdragon chipset created in conjunction with Qualcomm Technologies to power those additional pixels. In Quest 2, the next-generation Snapdragon chipset delivers more than twice the graphics capabilities of the previous generation Snapdragon GPU, resulting in smoother performance and exceptionally sharp details in immersive games.

On Quest 3, our best-in-class Meta Reality technology allows you to effortlessly blend your physical and virtual worlds. These new experiences go beyond today's mixed reality by intelligently comprehending and responding to objects in your actual area, allowing you to navigate it in natural, intuitive ways that were previously practically impossible. High-fidelity colour Passthrough, unique machine learning, and spatial awareness let you to interact with virtual information and the physical world at the same time, opening up a world of possibilities. You can now play a virtual board game on your kitchen table with Demeo, adorn your living room with virtual art thanks to Painting VR, or immerse yourself in a totally immersive universe to achieve things that were previously impossible.

Quest 3 brings Meta Reality to even more people at a lower price point, making it our first mass-market offering to combine cutting-edge VR and MR experiences in a single device, establishing a new standard for future headsets.

With a 40% slimmer optic profile* compared to Quest 2, Quest 3 is a sleeker, more comfortable headset. We also completely redesigned Quest 3’s Touch Plus controllers with a more streamlined and ergonomic form factor. Thanks to our advances in tracking technology, we’ve dropped the outer tracking rings so the controllers feel like a more natural extension of your hands and take up less space. We also included TruTouch haptics that first debuted in Touch Pro to help you feel the action like never before. You can even upgrade to our fully self-tracked Meta Quest Touch Pro Controllers for a premium experience. And hand tracking will be supported out of the box, so you can explore without controllers, thanks to Direct Touch that lets you use just your hands to interact with virtual objects.

Quest 3 is compatible with the Quest 2 catalog of over 500 VR games, apps, and experiences (and counting), and we’ve got even more exciting new VR and MR titles lined up for launch. That means Quest 3 will have the world’s best library of immersive experiences on day one. Be sure to tune in to today’s Meta Quest Gaming Showcase for a rundown of new games and updates coming to the Quest Platform — plus a sneak peek at Quest 3’s AAA flagship adventure.

Quest 2 Gets New Lower Prices, Plus a Performance Upgrade

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Zalando will introduce a ChatGPT-powered virtual fashion assistant!

The debut of a virtual fashion assistant leveraging OpenAI technology by European fashion e-tailer Zalando, based in Germany, aims to improve the online fashion buying experience.

Pritish Bagdi

Image: Zalando; virtual fashion assistant powered by ChatGPT

In a statement, Zalando said it would launch the first beta version of its virtual fashion assistant powered by ChatGPT across its website and apps this spring to help customers navigate through its “large assortment in a more intuitive way”.

Utilising OpenAI technology, the chatbot will allow customers to ask questions using their own fashion terms and words and provide them with relevant suggestions in an “intuitive and natural” way.

According to Zalando, if a customer asks, “What should I wear for a wedding in Santorini in July?” the fashion assistant will understand that this is a formal event and what the weather is like in Santorini in July, and therefore, provide clothing recommendations based on that input.

This could be combined in the future with customer preferences, such as brands they follow and products available in their sizes to deliver a more personalised selection of products, added Zalando.

The virtual fashion assistant will be enabled for a selected group of customers in the UK, Ireland, Germany and Austria, with support in both English and German.

Tian Su, vice president of personalisation and recommendation at Zalando, said: “At Zalando, our customers have always been at the centre of everything we do. As a leader in fashion e-commerce in Europe for 15 years, we have consistently embraced new technologies to enhance our customers' shopping experience. We are excited to be experimenting with ChatGPT to help our valued customers discover even more fashion they will love.

"This is just the beginning; we are committed to understanding our customers' needs and preferences even better, and we are eager to explore the potential that ChatGPT can bring to their shopping journey. As we continue testing and introducing new solutions, our focus remains on learning how our customers want to interact with our fashion assistant to provide them with the best possible experience."

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Adobe and NVIDIA Join Forces to Unleash the Potential of Generative AI

Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models. The collaboration will centre on the deep integration of generative AI in creative workflows. Both companies support content transparency and Content Credentials, which are powered by Adobe's Content Authenticity Initiative.

Pritish Bagdi

Image: Gene Silvers. Anil Chakravarthy, president, digital experience; David Wadhwani, president, digital media; Shantanu Narayen, CEO in front of Firefly generated images.

Adobe (Nasdaq:ADBE) and NVIDIA, longtime R&D partners, have announced a new collaboration to harness the power of generative AI to advance creative workflows. Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models, with a focus on deep integration into applications used by the world's top creators and marketers. Some of these models will be co-developed and released through Adobe's Creative Cloud flagship products such as Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service, allowing third-party developers greater access. Priorities of the partnership include ensuring content transparency and Content Credentials powered by Adobe's Content Authenticity Initiative, as well as supporting the commercial viability of the new technology.

NVIDIA Picasso, a cloud service for generative AI announced today, allows users to build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design, and digital simulation via simple cloud APIs. "Adobe and NVIDIA have a long history of collaborating to advance the technology of creativity and marketing," said Scott Belsky, Adobe's Chief Strategy Officer and EVP, Design and Emerging Products. "We're excited to collaborate with them on how generative AI can provide our customers with more creative options, speed up their work, and help scale content production."

"Generative AI empowers unprecedented creativity," said Greg Estes, NVIDIA's VP of Corporate Marketing and Developer Programs. "With NVIDIA Picasso and Adobe tools like Creative Cloud, we'll be able to bring the transformational capabilities of generative AI to enterprises, allowing them to explore more ideas while producing and scaling incredible creative content and digital experiences."

Adobe Firefly, Adobe's new family of creative generative AI models, was unveiled earlier today, along with the beta of its first model focused on the generation of images and text effects that are safe for commercial use. Firefly will bring even more precision, power, speed, and ease to workflows involving the creation and modification of content in Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud. Adobe Firefly is a web browser. Some Adobe Firefly models will be hosted on NVIDIA Picasso, which will optimise performance and generate high-quality assets to meet customer expectations. Adobe is also working on new generative AI services to help with the creation of video and 3D assets, as well as to assist marketers in scaling and personalising content for digital experiences by advancing end-to-end marketing workflows. Initiative for Content Authenticity Adobe established the Content Authenticity Initiative (CAI) to establish open industry standards for attribution and Content Credentials. People will be able to see when content was generated or modified using generative AI by using Content Credentials that CAI adds to content at the point of capture, creation, edit, or generation. Adobe and NVIDIA, as well as the CAI's other 900 members, support Content Credentials so that people can make informed decisions about the content they encounter.

It will add a "Do Not Train" tag for content creators who do not want their content to be used in model training, and that tag will be associated with content wherever it is used, published, or stored.

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