IIFA2022 in Partnership with Bollyverse to Make a Spectacular Debut in the Metaverse

Yas Island, Abu Dhabi: IIFA Becomes the 1st International Indian Film Award Show in the metaverse. Millions Of Fans Can Now Enjoy A Whole New Immersive Experience At IIFA Metaverse on Bollyverse, as their Official Metaverse Partner.

Swati Bhat

Salman Khan, Ritesh Deshmukh, Tiger Shroff, Ananya Pandey, Shahid Kapoor

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema – the International Indian Film Academy (IIFA) Weekend & Awards – is all set to be held on Yas Island, Abu Dhabi, on June 3rd and 4th, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of magnetic experiences.

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema - the International Indian Film Academy (IIFA) Weekend & Awards - is all set to be held on Yas Island, Abu Dhabi, on June 3rd and 4th, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of magnetic experiences.

Bringing together the very best of the Indian cinema and film fraternity, the 22nd edition of the biggest celebration of Indian cinema – the International Indian Film Academy (IIFA) Weekend & Awards – is all set to be held on Yas Island, Abu Dhabi, on June 3rd and 4th, 2022, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of magnetic experiences.

With the rise of the digital culture, as an extension of the brand, IIFA is all set to thrill fans in the Metaverse for a one-of-a-kind experience with Bollyverse, as their Official Metaverse Partner for the 22nd edition in Yas Island, Abu Dhabi on June 3rd and 4th, 2022.

Serving groundbreaking IIFA experiences, all IIFA events will be covered on Bollyverse including IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, After Party, Stage rehearsals and Touchdown as well as the much-awaited Awards Ceremony. IIFA Backstage gives you a sneak peek at the behind the scenes and all that it takes to bring this glamour-studded entertainment to the world. It will feature the stars getting ready, the make-up, the line-up and all the buzz behind the scenes. Then we take you to the action outside where the sound of excited fans, mesmerising stars, and the shimmer of gorgeous regalia takes the Green Carpet at this year’s celebration to a whole new level!

Commenting on the occasion, Noreen Khan, Vice President, IIFA says, “IIFA has always entertained and offered unforgettable experiences for audiences across the globe for the last 22 years. Year 2022 marks the 22nd Edition of IIFA Weekend & Awards in Yas Island, Abu Dhabi, as an extension of the brand, we aim to showcase a grand celebration of Indian cinema’s finest talent in Metaverse – A first of its kind awards ceremony, becoming the 1st International Indian Film Award Show In The Metaverse. We are excited to dive into this new innovative technology in collaboration with Bollyverse Technology to create the IIFA Metaverse on Bollyverse where millions of fans can enjoy a whole new immersive experience.”

Bollyverse is an entity on Metaverse where everything Bollywood happens. From award ceremonies to gaming with your favorite stars, to brand endorsements and meta shopping, this is the place to be for anyone passionate about Bollywood.

Bollyverse is on board this IIFA bringing you the best in technology to transport the show and the entire experience into the Metaverse. An Avatar studio where you can create your digital double in a matter of seconds, to the Xsens experience where one can teleport their dance moves to the Metaverse. Adding to the mix, is a Showbolt, the fastest camera robotic arm in the world which can capture, edit and share cinematic quality video in seconds!

Kishore Samtani, Bollyverse’s Founder said “We are thrilled to collaborate with IIFA to bring you the biggest celebration of Indian cinema in the world to the Metaverse. Our technology and management teams are on the ground in Abu Dhabi working tirelessly in readiness to capture all the IIFA experiences.”

Bollyverse Technology is bringing together from across the world, state-of-the-art digital technology and hardware equipment as well a large top tech team to the venue to make this all a reality for the world!

With so much happening on Bollyverse, www.bollyverse.com, one can’t afford to miss out on this beautiful amalgamation of the digital world and magical world of cinema coming together for the very first time. Look out for more details on how to get on board!

About Bollyverse (Bollyverse Technology Limited)

Team Bollyverse

Imagine a world where you can reach out and have a chat with your favourite Bollywood celebrity, play a round of golf or shop for designer couture with them, go for cocktails and dance to their latest hit, or enjoy front row seats to the industry’s most coveted awards event. The possibilities of celebrity engagement are endless, and these experiences and more are now available to experience in the newly launched virtual Metaverse space, Bollyverse, an entity on Metaverse where everything Bollywood happens.

Celebrating one of the largest film industries in the world, Bollyverse Technology Limited is TV Products Limited and TV Products Development Limited’s newest trailblazing innovation, headquartered in Hong Kong.

Leading with a vision to combine the entertainment world of Bollywood with today’s tech sphere, Metaverse, the birth of Bollyverse brings an infinite source of entertainment directly into one’s home.

#thecommunique #tc #tcn #IFFA2022 #metaverse #bollyverse #bollywood #abudhabi

A hyper-realistic Tabletop Metaverse is coming to your devices.

An expert London based XR (eXtended Reality) development studio has begun their journey of delivering a life-like tabletop metaverse experience to VR/AR and desktop. And, it’s free.

Swati Bhat

In development for over a year, canVERSE has utilised cutting edge rendering technology to bring a hyper-realistic yet still performant tabletop gaming experience. Their initial Chess “Early Access” Beta is currently available to wishlist on Steam and will be coming in the very near future. In addition to this they have also launched a canVERSE Community Discord server and are looking to the community to help sculpt and guide their developmental roadmap.

“We’re delighted to be developing Metaverse content, that’s interoperable, open and built with the community.”- Barn Cleave, CEO of canVERSE

canVERSE hopes that their hyper-realistic tabletop shared gaming space will not only entertain on numerous platforms, but will be the beginning of larger discussions around how the gaming landscape is moving closer to the decentralised nature of Web 3.0 and the Metaverse. “Here at canVERSE we set out to create not only the greatest looking version of chess but also the first piece in our roadmap to the Metaverse. We look forward to bringing you along on our journey.” - Charlie Hasdell, CPO of canVERSE.

Meta-Tip: hyper-realistic meaning - realism in art characterized by depiction of real life in an unusual or striking manner

#thecommunique #tc #tcn #NFT #metaverse #HR

Crypto Film ‘The Infinite Machine’ Adds Metaverse Component in Pact With Decentraland, Lumiere

Versus Entertainment has brought on board Decentraland and Lumiere to develop metaverse and NFT angles for its ongoing film project “The Infinite Machine.”

Pritish Bagdi

Pic Courtesy: Lumiere

“The Infinite Machine” is a film adapted from Camilla Russo’s book of the same title which is now being produced by Versus with Ridley Scott’s production company Scott Free. It tells the story Vitalik Buterin, the controversial co-founder of Ethereum, the world’s second largest digital asset. Decentraland operates a virtual world that uses open-source technology, allowing it to be expanded by member users. The platform is also owned and operated by the same users, using blockchain, rather than by a parent company.

The agreement between Versus and Decentraland will see the film and its NFT collection developed and integrated into the Decentraland metaverse. Lumiere, a Hong Kong- and Singapore-based entertainment specialist, is supporting the project by developing and integrating the experience of the film and engaging its audiences into the Decentraland metaverse.

“The Infinite Machine” is expected to conduct its third round of NFT issues in the following months, allowing it to become the first ever NFT-financed film. The film will be written for the screen and directed by Shyam Madiraju, with Scott, Tom Moran and Vera Meyer of Scott Free producing, alongside Alejandro Miranda of Versus Entertainment.

“We are really proud that a company such as Lumiere and as important a film as ‘The Infinite Machine’ have chosen Decentraland to build their experience in order to interact with its community fan base. The link between movies, their communities and the Metaverse is already happening,” said Alejandro De Grazia, head of film and entertainment at Decentraland Foundation.

“This is a case that can transform how the entire industry develops and promotes its content to its fans and audiences,” said Patrice Poujol, CEO of Lumiere. Miranda and Francisco Gordillo, executive producer of “The Infinite Machine” and responsible for its NFT collection, describe the film and its outreach into the metaverse as “an amazing project that will broadcast the Ethereum´s ecosystem potential to mainstream audiences.”

#thecommunique #tc #tcn #metaverse #nft #decentraland #lumiere #film