PRE-SAVE NF’S FORTHCOMING ALBUM 'HOPE'
Swati Bhat
NF tells it like it is on his unapologetic new single "MOTTO," which is out today via NF Real Music/Virgin Music. The second single from NF's upcoming HOPE album (due April 7) finds the multi-platinum hitmaker at his most defiant, dissecting the state of the music industry. Finally, he decides to ignore trends and just do him. "MOTTO" is accompanied by a captivating visual that gathers hundreds of fans for a mock awards show.
NF stated, "I could write a record full of radio songs, do a bunch of features that my label would love,” the MC, real name Nate Feuerstein, raps. “Sounds like a nightmare if you ask me, went from my bedroom to the big leagues.” By the anthemic chorus, NF is ready to share his approach to music stardom. “You might see me in the same clothes I had on last week, am I ashamed? No,” he declares. “You heard the saying if ain’t broke, don’t fix it that’s my motto.”
The song's unapologetic message is reflected in the video, which was directed by Patrick Tohill and features NF attending a spoof industry awards show. Almost 1000 fans from all over the world volunteered as extras at the Nashville, TN shoot, proving that the rapper hasn't forgotten his day-ones. It even recreates lyrics from "MOTTO" ("you might catch me at the award show, eatin' popcorn in the back row"), demonstrating that NF hasn't lost his sense of humour.
"MOTTO" is the second single from NF's highly anticipated fifth album, also titled HOPE, which is set to be released on April 7. It's the rapper's first album since the platinum-selling The Search in 2019 and his first longer project since CLOUDS in 2021. (THE MIXTAPE). The response to the lead single suggests that HOPE may be NF's most successful album to date, with the song receiving 32 million global streams in its first week. It debuted at #28 on the Top 200 Consumption Chart in the United States, while the video trended at #1 on YouTube for more than a week.
HOPE is the multi-platinum, Billboard chart-topping rapper's fifth studio album. NF is known for rapping quick-witted lyrics over hip-hop beats and cinematic production, which has earned him the title of one of the Top 50 Most Streamed Rappers of All Time and established him as one of the most consumed artists today. NF's HOPE is a 13-track album that features Grammy-nominated singer/songwriter Julia Michaels and rapper Cordae.
Watch NF's video here:
Pre-order 'Hope' here:
