28 March, 2023, Mumbai: Aishwarya Srinivas, a proficient Carnatic musician from India, is gaining international acclaim not only for her ability to combine Indian classical music with Western styles, but also for her social media success. Aishwarya has been performing Carnatic music since she was 12 years old and has since become a force to be reckoned with in the music industry and on social media.
Swati Bhat
Aishwarya's distinct style has captivated audiences all over the world, with over 500,000 followers on her Facebook and Instagram accounts combined. Her captivating voice and innovative performances have earned her a devoted following that eagerly awaits the release of her new music.
Aishwarya's music seamlessly blends traditional Carnatic swaras (Solfage in the Indian classical music system) with Western elements such as electronic beats and synthesisers. Her compositions reflect her deep love and admiration for Carnatic music, while also embracing the modern and innovative.
"Radha Sametha Krishna," Aishwarya's collaboration with Nagaswara Vidwan Mylai Karthikeyan, was named one of the top ten singles from India in the BBC Sounds Radio Show in 2020. She also has a sizable collection of her music available on streaming services like Spotify.
Aishwarya is a disciple of Padma Vibhushan awardee D.K. Pattammal, as well as two other Padma Bhushan recipients, R. K. Srikantan and P. S. Narayanaswamy, and Chevalier Dr. M Balamuralikrishna. She is still training with veteran R.K.Sriramkumar. Adi Shankaracharya's stotras, traditional Carnatic Pallavis, Marathi abhangs, or a fusion of Carnatic and world music are all easily rendered by Aishwarya. She also performed over 1000 concerts at various venues in Mumbai, Chennai, Bengaluru, London, San Diego, Tokyo, and South Africa, and received several awards, including the Yuva Purandara Award from the hands of Padma Bhushan V.A.K.Atre, Advisor to Raksha Mantri, and the Founder's Award for artistic excellence from Smt. Sudha Murthy, Chairman, Infosys Foundation and Rotary Club award for vocational excellence from Rotary Club, Guindy.
Aishwarya, who is hugely popular on stage and on social media, began actively engaging with her listeners during the pandemic. Her covers of "Thirupugazh Muthai Tharu," "Vande Mataram," and, most recently, "My Social Media Mantra" have all gone viral. She is one of the few young Carnatic musicians with over 500,000 Facebook fans and 20.3K Instagram followers. She also has a sizable collection of her music available on streaming services like Spotify. She has used this support to raise Rs 25 lakh in donations through charity concerts.
With her undeniable talent and dedication to her craft, Aishwarya Srinivas is truly a Carnatic musician to watch out for both on and off social media. Aishwarya aims to make Indian classical music “cool” and worthy of adulation with youngsters across the world. Her recent Instagram post, in which she croons in Anandabhairavi, “I don’t want to show off all that I can do, I just want to let my love shine through” underlines this in the best musical way.
