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The Communiqué News

AJIO, a fashion brand, announced that its flagship event 'All Stars Sale' will begin on September 22.

Customers may browse across 5500+ brands offering over 1.5 million handpicked fashion styles at the AJIO All Stars Sale (AASS), providing an unrivaled shopping experience. Following the sale, AJIO will launch a new ethnic brand called Ri-wah. The mid-priced brand will debut 2,000+ styles that capture timeless beauty and cultural sophistication, providing Indian women with a diverse range of exquisite and magnificent patterns to embellish their special occasions. Ri-wah's design philosophy is inspired by reinventing age-old timeless motifs and infusing them with a contemporary twist, resulting in flexible and fascinating items. Customers also like Indie Picks, W, Biba, Global Desi, Kalanikethan, Avaasa, Gulmohar Jaipur, and other ethnic brands.

Vineeth Nair, CEO of AJIO, commented on the announcement, saying, "All Stars Sale brings fashion’s biggest brands to customers giving them a truly enthralling shopping experience. In this edition, we expect continued momentum of increasing orders from smaller towns and cities. With increasing internet penetration and the introduction of 5G, more and more Indians are adopting online shopping and we expect over 10 lakh first-time shoppers to experience and shop from the 1.5M+ styles on AJIO.”

Customers can save up to 50-90% off major brands and categories, with an additional 10% off when using ICICI credit and debit cards. Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and Spencer, ONLY, Armani Exchange, Ritu Kumar, ALDO, Buda Jeans Co., Fyre Rose, Encrustd, SAM, Portico, Home Centre, Maybelline, Melorra, and many more are on sale.






House of Blueberry, a digital fashion business, has introduced a range of digital wearables inspired by rom-com from the 1990s. Clueless is marketed by Paramount Consumer Products.


Swati Bhat

House of Blueberry/Paramount Consumer Products officials


On July 25, the 15-piece collection will be available on Roblox via a pop-up store within the House of Blueberry Experience and will include styles inspired by the legendary clothes worn by Cher, Dionne, and Tai in the hit film, including Cher's yellow plaid suit and red dress and boa.

"As a big Clueless fan myself, it's been so fun to lead the design process for this partnership," said Ashley Hopkins, chief creative officer of House of Blueberry. I believe the collection will be well received by our Roblox community since the classic looks from the film fit into the Y2K theme that our users enjoy both virtually and in real life."

The Clueless x House of Blueberry line can be purchased in an immersive 3D pop-up store inspired by the film, which includes an interactive showroom based on Cher's classic wardrobe.

House of Blueberry, launched in 2012, is the top metaverse fashion brand, selling over 20 million digital assets on platforms such as Roblox, The Sims, and Zepeto.












Nike has released a new collection in collaboration with Ambush designer and longtime collaborator Yoon Ahn that explores femininity, fashion, and football fandom through nightlife-inspired clothes and footwear.

Nike x Ambush Collection official


Ahn injects a style-first approach to sports apparel, footwear, and culture with the Nike x Ambush collection, sparking a conversation that keeps sport front and center while elevating fashion and self-expression with items that can transport the wearer from the pitch to the dancefloor.

"Fashion is an incredibly powerful form of self-expression — it can be used to express identity, beliefs, and personal style," Ahn writes in a statement. "This collection has diverse elements that you can dress up and down to express masculine and femme energy through the eye of sport, and I'm excited to see how people will create their own unique style interpretations with the pieces."














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