top of page
The Communiqué News

India Art Fair director Jaya Asokan gives a sneak preview of what to expect when it debuts in February.


Swati Bhat

ree

Play Area, 2018, Dia Mehhta Bhupal, diasec print.Galleryske


Right now. In a brand-new world that has been altered by the epidemic, where we are more aware of the role that creativity and art can play in fostering empathy, fostering cross-cultural connections, and advancing a community. We want India Art Fair to be a gathering place for artists and non-artists alike in the upcoming year and to be an inclusive venue in the purest meaning of the word.

In order to keep loyal to our aim of delivering the best contemporary art from South Asia and India in one location, we have pooled our collective knowledge from the last several years for this edition. A gifted Warli artist duo, the Vayeda Brothers, who add a modern perspective to the traditional art form from Maharashtra, will turn the fair facade into a "Forest of the Future" to make space for traditional art forms of South Asia.

Debashish Paul and Lakshmi Madhavan, two of our other artists in residence, will demonstrate innovative ideas. While Paul will explore his gay identity through a performance art piece, Madhavan's commitment to community will be evident in her exhibit of vibrant white and gold kasavu fabrics created in partnership with the rapidly disappearing Balarampuram weavers in Kerala.

I have a lot of enthusiasm for some of our artistic endeavours. My favourites are a monumental sculpture resembling a pelvic bone by Prashant Pandey that alludes to the wonderful moment of the birt, Parag Tandel's thought-provoking sculpture installation, an eight-foot-tall, twisted fibreglass scale by Shivani Agarwal that invites viewers to measure the intangible, such as emotions of love, joy, intimacy, and truth, and Shivani Agarwal's surreal scale.



In February of this year, Mac Cosmetics will introduce its new skincare line to the Indian market. The North American cosmetics company has expanded the range of its products to take advantage of the rapidly expanding skincare industry.

ree

Regarding the new product line from Mac Cosmetics, global creative director Drew Elliott told Vogue India, "We have to have skincare that works with makeup." The final piece of the puzzle is performance-based skincare.

With its "Strobe Cream" and "Prep + Prime Fix+" setting spray, Mac Cosmetics has previously introduced skincare-related products. But according to the company, its brand-new hybrid product, called "Hyper Real Serumizer," is the first of its kind and can be used either with or without makeup, as a standalone skin treatment or as part of a complete makeup look.

The Hyper Real Serumizer from Mac Cosmetics is a multipurpose fluid with hyaluronic acid, niacinamide, and Japanese peony extract that can be massaged into the skin. The first item from the company's new "Hyper Real" range to be on sale, the product is meant to address several skin problems at once. A moisturising balm and cleansing oil are also on the horizon.

Several multi-brand retailers, including Sephora and Shoppers Stop, sell Mac Cosmetics in India. The firm is aiming to capitalise on the burgeoning skincare industry in India, which increased dramatically during the epidemic and is still growing.



Tanishq, a jewellery brand owned by Titan Company Limited, plans to increase the number of its big format stores by the end of the 2024 fiscal year in order to accommodate sizable crowds of customers at once and provide them with a wide range of jewellery options.

ree

Tanishq, a jewellery brand owned by Titan Company Limited, plans to increase the number of its large format stores by the end of the fiscal year 2024 in order to accommodate sizable crowds of clients at once and provide them with a wide range of jewellery options. According to The Hindu, Titan Company Limited's regional business head for South India, Sharad, "We currently operate roughly 50 large format stores in the country and are planning to treble the number." There are currently 400 different sizes and types of brick-and-mortar stores operated by Tanishq throughout India. The company has a significant retail presence in Tamil Nadu, where it runs 46 outlets, 13 of which are in Chennai.

Over the remaining months of the current fiscal year and the subsequent 2024 fiscal, the brand plans to open 40 to 50 large format locations. Some of these stores will be opened in previously untapped markets, while others will be developed by converting an existing Tanishq location into a large format outlet.

The recently unveiled Chola-themed jewellery collection received positive feedback, according to Tanishq. Sharad stated of the line, "It had the best sales ever." Our expectations were exceeded. During Diwali, customers in both larger cities and more rural areas were pleased with it. We'll introduce fresh lines for the Pongal festival.


bottom of page