Frasers Group confirms intention to go fur-free

Frasers Group has told the People for the Ethical Treatment of Animals (PETA) that it will be going fur-free in the future.

Swati Bhat

PETA

According to a statement from the organisation to FashionUnited, the fashion conglomerate, which owns the likes of Sports Direct, Flannels and House of Fraser, sent letters to its brands and suppliers that no fur products are to be supplied.

PETA director of corporate projects, Yvonna Taylor, said on the news: “PETA tips its vegan hat to new Frasers Group CEO Michael Murray for recognising that fur is the product of a violent, bloody industry and for making the sensible and humane decision to ban its sale across the company’s brands.

“Today’s consumers don’t want to spend their money on the fur of tortured animals, and anyone who still sells it is out of touch with the time.”

The decision comes following numerous protests established by a coalition of animal rights groups, including PETA, Human Society UK and Four Paws, which took place at House of Fraser stores.

PETA also brought the issue into the group’s boardrooms, after the organisation bought stock in the business in 2020 as an attempt to protest its sale of fur.

The strategy came as part of PETA’s shareholder campaign, which has seen it invest in an array of clothing companies, including Boohoo, Louis Vuitton and Hugo Boss, as it looked to gain access to shareholder meetings.

Spring-summer 2023 womenswear color trends

The SS2023 collections displayed a wide variety of colors and color combinations. Inspiration continues to come from both the natural and the virtual worlds. Here are the top four colors seen on the runways of New York, London, Milan and Paris.

Swati Bhat

Courtesy Jason Wu, Gauchere, Michael Kors SS23

Cobalt blue

Neon Green

Neutrals

Purple

#thecommunique #tcn #tcn #fashion #style #ss23

"Beardo Ek Brand Nahi, Ek Thappa Hai", Says Hrithik Roshan in the New Brand Campaign

Mumbai [India], October 20 (NewsVoir): Pioneer and leader in the men's grooming segment, Beardo celebrates the fearless, the lionhearted, and the bold in their all-new campaign starring Hrithik Roshan.

In keeping with its consistent tonality, the new digital Film has a catchy rap number, through which Beardo has set out to celebrate the Bearded ones. While Beardos have always been known to be defined by the literal sense of the word- their beard; through the campaign, the brand emphasizes that being a Beardo is way more than that - it is in fact an identity that goes beyond the physicality of the beard - a spirit of realness, fearlessness & spine to stand up for what is right.

Talking about the campaign, Hrithik Roshan said, "What I like the most about Beardo is that the brand fosters a community. With this campaign, the idea is to focus on the spirit of a true Beardo. It gives the message of being your own individual, fearless and free, that to me is a very positive statement. Beardo has beautifully captured the emotion behind their campaign in the latest video with a rap song for their tribe that matches their vibe." Commenting on the launch of the campaign, Sujot Malhotra, CEO Beardo, said, "Is it the Beard that makes one a Beardo? Or is it the Beardo that gives meaning to the Beard? There are those amongst us that end up shaving due to various daily life constraints, but how do you shave the spirit within? This campaign is a salute to this very Beardo within - #Raw.Real.Unfiltered, that is well beyond just facial hair."

The campaign launched today across social media platforms; you can check out the video below: bit.ly/3Sh3TyK Having dominated the men's online grooming and styling world for over 7 years, Beardo has become a force to reckon with. Their curated product offerings across men's grooming, styling and now lifestyle & fashion categories for men are trendy, unique & exclusive. The brand takes pride in creating trends in India & recy has launched an international range, Hemp, in India.

Leading influencers and celebrities like Suneil Shetty, BeYouNick, Bhuvan Bam, Ashish Chanchlani have been associated with the brand in the past along with many well-known influencers and Beardo 2020 has two of the most dapper men in the Indian film industry as their brand Ambassadors - Vicky Kaushal & Hrithik Roshan.

This story has been provided by NewsVoir. TC will not be responsible in any way for the content in this article.

#thecommunique #tc #tcn #hritikroshan #beardo