top of page
The Communiqué News

MS Dhoni-backed drone firm Garuda Aerospace launches farmers-focused film

Mumbai [India], Jan 4: Garuda Aerospace, backed by former India cricketer Mahendra Singh Dhoni, has released its first film, 'Kheton Ke Kaptan,' aimed at encouraging youth and farmers to take the lead in their respective farms.

ree

Courtesy: Garuda India


The movie "Kheton Ke Kaptan," which was conceptualised by Garuda Aerospace and co-produced with Dhoni Entertainment Private Limited, shows the needs of farmers in their daily life and how Garuda drones can assist them with pesticide spraying, monitoring, and mapping while saving water and time.

Dhoni is a low-cost drone manufacturer's investor and ambassador. Along with drone training, youngsters and farmers will also be given incentives and loans to purchase drones. "Garuda Aerospace is dedicated to creating drones that eliminate the need for farmers to spray pesticides and make their lives easier because farmers are the unsung heroes of our country. The former captain of the Indian cricket team and brand ambassador for Garuda Aerospace, Mahendra Singh Dhoni, salutes the farmers as they are the future" said Garuda Aerospace's founder and CEO, Agnishwar Jayaprakash.

"The brand film KhetonKeKaptan highlights how farmers can enhance their quality of living and farming by using Garuda Kisan Drones," Jayaprakash added. Notably, Garuda Aerospace recently became the first-ever drone company to get dual DGCA approvals for both drone manufacturing type certificate and RTPO.

Starting in 2015, the company has already made a significant mark on the drone industry with the Drone-As-A-Software aggregator.



This February, Mac Cosmetics will introduce a new skincare line in India.

In February of this year, Mac Cosmetics will introduce its new skincare line to the Indian market. The North American cosmetics company has expanded the range of its products to take advantage of the rapidly expanding skincare industry.

ree

Regarding the new product line from Mac Cosmetics, global creative director Drew Elliott told Vogue India, "We have to have skincare that works with makeup." The final piece of the puzzle is performance-based skincare.

With its "Strobe Cream" and "Prep + Prime Fix+" setting spray, Mac Cosmetics has previously introduced skincare-related products. But according to the company, its brand-new hybrid product, called "Hyper Real Serumizer," is the first of its kind and can be used either with or without makeup, as a standalone skin treatment or as part of a complete makeup look.

The Hyper Real Serumizer from Mac Cosmetics is a multipurpose fluid with hyaluronic acid, niacinamide, and Japanese peony extract that can be massaged into the skin. The first item from the company's new "Hyper Real" range to be on sale, the product is meant to address several skin problems at once. A moisturising balm and cleansing oil are also on the horizon.

Several multi-brand retailers, including Sephora and Shoppers Stop, sell Mac Cosmetics in India. The firm is aiming to capitalise on the burgeoning skincare industry in India, which increased dramatically during the epidemic and is still growing.



By March 2024, Titan's Tanishq will treble its large format outlets.

Tanishq, a jewellery brand owned by Titan Company Limited, plans to increase the number of its big format stores by the end of the 2024 fiscal year in order to accommodate sizable crowds of customers at once and provide them with a wide range of jewellery options.

ree

Tanishq, a jewellery brand owned by Titan Company Limited, plans to increase the number of its large format stores by the end of the fiscal year 2024 in order to accommodate sizable crowds of clients at once and provide them with a wide range of jewellery options. According to The Hindu, Titan Company Limited's regional business head for South India, Sharad, "We currently operate roughly 50 large format stores in the country and are planning to treble the number." There are currently 400 different sizes and types of brick-and-mortar stores operated by Tanishq throughout India. The company has a significant retail presence in Tamil Nadu, where it runs 46 outlets, 13 of which are in Chennai.

Over the remaining months of the current fiscal year and the subsequent 2024 fiscal, the brand plans to open 40 to 50 large format locations. Some of these stores will be opened in previously untapped markets, while others will be developed by converting an existing Tanishq location into a large format outlet.

The recently unveiled Chola-themed jewellery collection received positive feedback, according to Tanishq. Sharad stated of the line, "It had the best sales ever." Our expectations were exceeded. During Diwali, customers in both larger cities and more rural areas were pleased with it. We'll introduce fresh lines for the Pongal festival.


bottom of page