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The Communiqué News

Bagline, the House of Luxury Bags, has teamed up with Bollywood celebrity and style icon Arjun Rampal to launch their new 'EVOLVE' campaign, which celebrates individuality and diversity in style. This cooperation exemplifies the company's unwavering dedication to reinventing fashion, travel gear, and lifestyle accessories.


Pritish Bagdi

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'EVOLVE' unveils the latest Fall/Winter 2023 selections from Tommy Hilfiger Travel Gear and the stunning United Colors of Benetton collection at Bagline. From trolleys and backpacks to crossbody and duffle bags, Bagline offers a diverse array of luxury bags that seamlessly combine style with functionality. Timed to coincide with the Cricket World Cup, the campaign is set to captivate a global audience of fashion enthusiasts. Helmed by the creative expert Bhargav Krishna and the renowned photographer Arjun Mark, the campaign's visuals eloquently capture the essence of this unique concept. With 'EVOLVE,' Bagline seeks to inspire individuals to embrace their uniqueness through an extensive array of luxury bags. Abhinav Kumar, Director and Chief Executive Officer of Brand Concepts Limited, shared his thoughts on the new campaign saying "Style is not just about what you wear, but how you wear it. This campaign is a celebration of the fusion of style, functionality, and individuality that our brand champions. And who better to lead it than Arjun Rampal, who perfectly embodies this philosophy. 'EVOLVE' with Bagline is an invitation to express your unique self through the art of fashion and the allure of luxury bags."

As a premier resource for licensed fashion and lifestyle brands, Bagline has been synonymous with delivering excellence and style. The latest store in Mumbai represents the brand's continued commitment to providing exceptional quality products to its customers. Fashion enthusiasts can now shop from an expansive collection of the trendiest handbags, wallets, and fashion accessories from premium brands, all under one roof. The store at Phoenix Market City boasts a spacious 550 square feet of retail space, promising a haven for style-conscious individuals seeking top-notch products and the latest trends. This expansion into India's financial capital signifies a significant milestone for Bagline, as it strengthens its presence in one of the country's most fashion-forward cities. With over 35 retail stores across 20+ cities in India and a thriving online platform, Bagline is making significant strides in establishing itself as a premium retail destination across India.

Bagline House of Luxury Bags, a division of Brand Concepts Ltd., is one of India's leading premium multi-brand fashion travel gear and lifestyle accessories retail destinations. Its strategic product portfolio includes several prestigious fashion and lifestyle brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, The Vertical, Aeropostale, and Sugarush among others for the discerning, modern Indian consumer. With over 35 retail stores across 20+ cities in India and a thriving online platform, Bagline has earned a reputation for consistently delivering excellent quality products that transcend trends.





The Dharavi DREAM Project (TDDP), Asia's first after-school hip-hop program, was founded by Indian rap legend Dino James to help poor youngsters studying rap music with their mental health.

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Announcing a strategic relationship with Trijog, India's top mental health and wellness organization, makes TDDP very happy. This partnership is yet another accomplishment for TDDP as they work together to empower and uplift gifted hip-hop artists from underprivileged backgrounds and foster mental health awareness and overall well-being within the thriving Dharavi hip-hop scene.

Trijog has partnered with TDDP to advance mental healthcare in keeping with its objective to make mental healthcare available to everyone. The goal of TDDP has always been to use hip-hop culture to uplift poor youngsters, understanding that mental health issues are crucial to both artistic and personal development. The goal of this collaboration between Trijog and TDDP is to improve the lives of the program's participants and students while putting their welfare first.

With its innovative platform for young hip-hop artists, TDDP, the music business has constantly nourished talent, cultivated innovation, and promoted inclusion. Trijog's objective to make a significant difference in the lives of these aspiring artists is furthered by their partnership with Trijog, which is famous for its outstanding services in the mental well-being sector. This innovative project will use counseling as a tool to empower one of the biggest communities in the nation to keep mental health at the center of all activities and bring mental health to the people.

Artistic expression and mental health are inextricably linked. Students who are mentally healthy are more inclined to explore their creativity, create meaningful art, and maximize their talents. Through this partnership, students are given the freedom to utilize their art to express themselves and find healing.

In their quest for artistic perfection, many young artists may face emotional difficulties caused by low self-esteem, self-doubt, and the demands of their profession. Through this relationship, we make sure that they have access to the tools they need to address these issues, cope with stress, and develop emotional resilience—all of which contribute to creating a supportive atmosphere.

Dolly Rateshwar, Tejashree Pol, and Sushant Yattam, MC Heam, Co-Founders of TDDP, emphasize the importance of this initiative, stating, "In our ongoing commitment to the Dharavi Dream Project, we strive to improve the lives of our students through dedicated efforts. Over the past decade, we have recognized the significance of mental health within our school and the broader community. We are excited to partner with Trijog, and we hope this collaboration makes a meaningful impact at the grassroots level."

Expressing her delight about the collaboration, Arushi Sethi, Co-Founder, of Trijog, stated, " At Trijog, we are committed to working towards making mental healthcare accessible for all. In our association with The Dharavi Dream Project, we aim to nurture the mental health of all artists and communities alike. Through this and all our initiatives, we are committed to building a better India - an India where mental health conversations are not a taboo and an India where physical health and mental health work hand in hand to create a happier and healthier space for all.”

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Through this collaboration, The Dharavi DREAM Project & Trijog aim to:

Long-term Impact: Investing in the mental health of students has the potential for long-term benefits. Students who receive mental health support and education during their time at TDDP may carry these skills and insights into their adult lives, promoting well-being in their communities.

Alignment with Mission: TDDP's commitment to empowering underprivileged youth through hip-hop culture can be further strengthened by addressing the mental health needs of its students. Mental well-being is an integral part of personal empowerment, and this collaboration aligns with TDDP's mission to uplift and support young artists.

Support for Emotional Challenges: Many young artists may encounter emotional challenges related to self-esteem, self-doubt, and the pressures of artistic pursuits. Having access to mental health resources can provide them with a support system to address these challenges, manage stress, and build emotional resilience.


In a bid to place the power and ownership back in the hands of the talent, Trijog India is taking a step deeper at the grassroots level where they would organize workshops and sessions on mental health, stress management, and emotional well-being for TDDP's students and participants. These sessions could provide valuable tools and strategies for managing the unique challenges that young artists may face.

● Counseling Services: We could offer counseling services or access to mental health professionals who could provide support and guidance to individuals within the TDDP community. This could be especially beneficial for those experiencing emotional or psychological difficulties.

● Awareness Campaigns: Together, we could launch awareness campaigns and initiatives within the hip-hop community to reduce the stigma surrounding mental health issues. By openly discussing mental health topics, we can create a more supportive and understanding environment.

This association exemplifies the shared commitment of both The Dharavi DREAM Project and Trijog towards nurturing creative talents and promoting inclusivity in music. Together, we believe that art has the power to inspire, heal, and bring positive change to communities.






The complete color scheme incorporates earth, water, and air elements into a contemporary gothic story.

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With hues like Bloodstone, Coal, Nocturnal, Jade, and Skyfall bringing new life to seasonal jewel tones that are more enigmatic than luxurious, the beguiling colors of MYSTIC strike a darkly romantic spell.

Enchantment, Spanish Moss, Compost, Neon Night, and Pomegranate, witchy-inspired hues, float from the cosmos to the landscape, while Cool Taupe, Awaken, Heavenly, and Nautilus, delicate tones, speak to the enormous strength of ethereal pastels—seemingly floating while also feeling grounded.







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