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The youth-led programme takes Mahatma Gandhi’s message of peace and non-violence to Brazil, South Korea, South Africa, Belgium and Mali through dialogues with young people.

Swati Bhat

Aamber Fatima leads I.I.M.U.N. Gandhi Jayanti Youth Dialogue on Peace and Non-Violence across five countries

Mumbai, October 2, 2026: Mahatma Gandhi’s philosophy of non-violence is travelling beyond India this Gandhi Jayanti through a distinctly young voice. India’s International Movement to Unite Nations (I.I.M.U.N.) is taking its Gandhi Jayanti Youth Dialogue on Peace and Non-Violence to five countries, with the international initiative conceptualised and spearheaded by Aamber Fatima, a 20-year-old from Kashmir.

The programme is being conducted across Brazil, South Korea, South Africa, Belgium and Mali, in collaboration with Indian Embassies and Consulates, bringing young people together for conversations around peace, tolerance, coexistence and mutual understanding.

What gives the initiative particular resonance is the journey of the young woman leading it. Born and raised in Srinagar, Fatima joined I.I.M.U.N. at the age of 14 before moving to Mumbai, where she is currently pursuing law. At 20, she is now leading a team of young people aged between 15 and 24 to take Gandhi’s ideas to an international audience.

From Srinagar to a Global Youth Dialogue

Speaking about the initiative, I.I.M.U.N. founder Rishabh Shah said Fatima had conceptualised and spearheaded the programme. “What warms my heart most is that this entire initiative was conceptualised and spearheaded by Aamber Fatima, a 20-year-old young woman from Kashmir who joined I.I.M.U.N. when she was just 14,” Rishabh Shah said. Highlighting the significance of her journey from Srinagar to leading an international peace initiative, he added: “There is something incredibly powerful about a young Kashmiri carrying a message of peace from India to the world. I suspect Gandhi Ji would be smiling at that.” The initiative is designed to be more than a commemorative programme. Young I.I.M.U.N. leaders are expected to travel to the participating countries and engage directly with local students, placing young people at the centre of both the organisation and execution of the dialogues.

Each session is expected to involve approximately 50 to 100 students, depending on the capacity of the respective Indian Embassy or Consulate.

Taking Gandhi’s Ideas Beyond the History Books

The discussions will centre on four interconnected themes: peace and non-violence, dialogue and mutual understanding, tolerance and coexistence, and the role of young people in peacebuilding. The larger objective is to encourage participants to examine Mahatma Gandhi’s philosophy not merely as part of India’s historical legacy, but as a framework through which contemporary disagreements and divisions can be approached. That gives the Gandhi Jayanti initiative relevance beyond ceremonial remembrance. At a time when societies across the world are confronting conflict and polarisation, the programme seeks to place dialogue and non-violent engagement before a generation that will increasingly shape public institutions, communities and international conversations. The fact that the initiative itself is being driven by young people also reinforces its central message: Gandhi’s ideas remain meaningful only when succeeding generations find ways to interpret and practise them within their own circumstances.

I.I.M.U.N.’s Growing Youth Network

Founded by Rishabh Shah in 2011, India’s International Movement to Unite Nations (I.I.M.U.N.) describes itself as a youth-run non-profit focused on developing conscientious leaders through programmes spanning leadership, public affairs, literature and social impact. Over 15 years, the organisation has expanded its presence to 275 cities and 40 countries and says it has reached more than 75 million people. More than 30,000 young people have worked with the organisation since its inception.

Through conferences, leadership programmes, literature initiatives and social-impact projects, I.I.M.U.N. has sought to create spaces where students can engage with issues extending from their communities to international affairs.

This Gandhi Jayanti, that youth-led model is being taken into a particularly symbolic space: a 20-year-old from Srinagar leading young Indians in carrying a message associated globally with India; peace through dialogue and non-violence across national borders.





Union Culture Minister stresses original Indian IP, human creativity in the AI era and stronger links between storytelling and tourism

India Must Become a Global Content Creator, Not Just a Consumer: Gajendra Singh Shekhawat at FICCI FRAMES 2026

MUMBAI, September 29, 2026: India must move beyond being one of the world's biggest consumers of content and strengthen its position as a global centre for content creation, creativity and original intellectual property, Union Minister for Tourism and Culture Gajendra Singh Shekhawat said at FICCI FRAMES 2026 in Mumbai.

Addressing the 26th edition of the media and entertainment convention, Shekhawat placed human creativity, originality and trust at the heart of India's next phase of growth in the creative economy.

Speaking around this year's theme, "India's Media Moment: Creating Value in an Age of Infinite Content," the minister said the challenge facing the industry is increasingly not the availability of content but the ability to create work with originality and genuine human connection.

According to Shekhawat, audiences could increasingly gravitate towards content with less artificial intervention, fewer filters and a stronger human creative imprint as AI-generated material becomes more widespread.

As artificial intelligence transforms production and storytelling, he urged the industry to embrace technology without allowing it to diminish human creativity.

'India Has Content, But It Also Has Context'

One of Shekhawat's central messages was that India's advantage goes beyond the sheer volume of stories it can produce.

India, he said, possesses not only content but also context — shaped by its cultural diversity, traditions, languages and long history of storytelling.

He described this combination as India's "creative capital", arguing that the country's creative industries could simultaneously contribute to culture, employment, economic growth, tourism and India's global presence.

From Audience Scale to Original Indian IP

Shekhawat outlined three areas where he said India's media and entertainment ecosystem needs to advance.

First, India should move beyond its role as a massive content-consuming market and work towards becoming a global leader in content creation and creativity.

Second, the industry should convert the scale of India's audience into enduring value by creating and owning original Indian intellectual property capable of travelling across markets and platforms.

Third, stories shown on screen should connect more closely with real-world India, allowing films, television and digital entertainment to encourage travel while helping tourism generate economic opportunities for local communities.

The emphasis on original IP was echoed by Prabhat, Additional Secretary in the Ministry of Information and Broadcasting, who said institutions, policy frameworks, platforms and international partnerships can be facilitated by government, but the creative economy ultimately depends on creators and industry.

He called for greater investment in Indian intellectual property and increased support for emerging writers, musicians, creators, animators and game developers.

AI, Gaming, XR and AVGC Open New Storytelling Opportunities

Shekhawat also highlighted the potential of technologies including artificial intelligence, gaming, extended reality (XR), virtual production and AVGC to create new forms of cultural storytelling.

Such technologies, he said, could recreate ancient cities, provide immersive interpretations of museum objects and offer younger audiences new ways of experiencing India's cultural heritage.

The minister's remarks came at a time when AI's growing role in media has triggered a wider conversation around creativity, copyright, consent, attribution and the economic value of human-created work.

Ayushmann Khurrana Highlights Global Opportunity for Indian Stories

Actor and FICCI FRAMES Ambassador Ayushmann Khurrana highlighted how digital distribution has dramatically expanded the potential reach of Indian creators.

"A story can begin in a small town in India and find an audience anywhere in the world."

Khurrana said creators now have unprecedented access to audiences, giving India's diverse voices an opportunity to reach a much larger global stage.

Anant Goenka, President of FICCI and Vice Chairman of RPG Group, meanwhile, stressed the importance of converting India's scale into lasting value while ensuring Indian stories retain their distinctive cultural identity.

He called for storytellers to be provided with the capital, confidence, technology and global reach required to expand internationally without losing what makes their work uniquely Indian.

Uday Shankar Receives FICCI FRAMES Lifetime Achievement Award

A major moment during the inaugural session was the presentation of the FICCI FRAMES Lifetime Achievement Award to Uday Shankar, Vice-Chairman of JioStar and Past President of FICCI, recognising his contribution to India's media and entertainment industry.

Presenting his perspective on the continuing importance of the sector, Shankar described media as a fundamental pillar of society that helps shape people's imagination, aspirations and vision of the future.

His remarks extended the conversation beyond commercial growth to the wider influence of news, cinema, television, entertainment and sport in shaping how people view themselves and the country.

Industry Calls for Innovation and Responsible Growth

Kevin Vaz, Chair of the FICCI Media & Entertainment Committee and CEO – Entertainment, JioStar, said emerging value pools would require an environment in which the industry has room to innovate.

He highlighted self-regulation and strong industry practices as important considerations as the sector evolves.

Arjun Nohwar, Co-Chair of the FICCI M&E Committee and Managing Director – South Asia, Warner Bros. Discovery, emphasised the need to give creators space to experiment while ensuring technology earns audience trust.

He also highlighted the interconnected roles of creators, technology companies, investors, policymakers and regulators in shaping the industry's next phase.

The 2026 edition of FICCI FRAMES, held in Mumbai on September 29–30, brings together leaders from film, television, streaming, gaming, artificial intelligence, digital media and the broader creator economy.

At the centre of the opening conversation was a clear industry challenge: India's enormous audience provides scale, but the next opportunity lies in converting that scale into original intellectual property, creative ownership and globally relevant Indian storytelling.




India welcomed an unexpected guest into the world of one of its oldest stories. MrBeast, the global digital creator and YouTuber whose real name is Jimmy Donaldson, arrived in India and became part of the special 3D showcase for Nitesh Tiwari’s Ramayana: Part 1 in Mumbai.

Swati Bhat

MrBeast Joins Ranbir Kapoor, Sai Pallavi at Ramayana Part 1 3D Trailer Showcase in Mumbai

Held at DNEG Prime One Studios, Film City, the event brought together director Nitesh Tiwari, producer Namit Malhotra, Ranbir Kapoor, Sai Pallavi and Ravie Dubey, with MrBeast adding a distinctly global digital presence to the gathering.

The visit was more than a celebrity appearance. It created a striking meeting point between an epic passed from generation to generation and a new-age creator whose audience spans the world. During the interaction, Ranbir Kapoor, who plays Lord Ram, helped MrBeast say “Jai Shri Ram” a simple moment that carried the warmth of cultural exchange.

MrBeast had also visited the Taj Mahal in Agra during his India trip, making his association with the Ramayana event part of a wider introduction to India's cultural landscape.

As Ramayana: Part 1 prepares for its worldwide theatrical release, the Mumbai evening offered a gentle reminder: some stories may be ancient, but the ways in which they travel across borders can be entirely new.




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