The Global Fashion Agenda (GFA), a non-profit organization dedicated to promoting sustainability in the fashion industry, has launched a new web film series called Fashion Redressed. The compelling series, produced by BBC StoryWorks Commercial Productions, aims to motivate the industry to take action to alter the way we manufacture and consume fashion.
We express ourselves through our clothing every day. Fashion is fundamental to how we display ourselves to the outside world, encompassing cultures, personalities, traditions, and values. However, our consumption of fashion and clothes is driving our earth and communities to their breaking points. Fashion pioneers and trendsetters are tackling this challenge front-on with game-changing concepts. At the heart of this is the question: how can we continue to express ourselves via fashion while not harming the environment?
Fashion Redressed is a collection of documentaries that exhibit organizations from the fashion and textile industries, all with the goal of finding answers. The show was launched on BBC.com. microsite. The series highlights global technologies that are shaping new fashion seasons, with a mix of stories depicting tailor-made solutions for us and our planet.
Participants include eBay, Elk, The Ellen MacArthur Foundation, Vestiaire Collective, Spinnova, Lenzing, Faherty, FarFetch, Waste2Wear, Colorifix, and the Forest Stewardship Council. Each film focuses on a unique solution that can help both humans and the environment. From the scientist in Helsinki who draws inspiration from silk-spinning spiders to the duo in Cambridge who delves into the genetic makeup of color, to the pre-loved clothes being brought to life on a global platform from Paris and the importance of cultural appreciation in Arizona, fashion attracts the most creative and innovative minds. This series captures the vibrancy and inventiveness of the fashion industry by highlighting those who are weaving change into the fibers of fashion as well as those who are working to find the stylish side of a more sustainable sector.
The series was announced ahead of GFA's historic event, Global Fashion Summit: Boston Edition, on September 27. The prestigious forum will bring together key fashion players for agenda-setting discussions and fruitful interactions on the most pressing environmental and social challenges. The forum's goal is to inspire the industry, create pre-competitive collaboration, and accelerate the implementation of ideas in order to turn fashion dreams into deeds.
