Coke Studio Bharat Releases Captivating Folklore "Khalasi" by Achint & Aditya Featuring Dhruv.

Mumbai, July 5, 2023: Coke Studio Bharat, the renowned platform that celebrates the diversity of Indian music, is pleased to announce the highly awaited release of "Khalasi." This evocative song transports listeners on a captivating journey through the life of a sailor in Gujarat, India's stunning surroundings. "Khalasi" is a fresh and exciting new folkloric experience created by the amazing trio of Achint, Aditya Gadhvi, and Saumya Joshi.

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Click on the above poster to watch the song

"Khalasi" creates a soul-stirring narrative of infinite travel and boundless living, inspired by a sailor's wanderlust. The fascinating narration of the song is supplemented by the clever use of body percussion noises, producing an immersive auditory scape that brings audiences to the heart of the sailor's adventure. Using clever body percussive sounds, the artists created a mesmerising audio landscape that accentuates the emotional depth of the story and resonates with the essence of the sailor's exploits.

"Khalasi is a musical expedition that takes us on a voyage through the soul of a sailor's wanderlust," Achint, the brain behind 'Khalasi,' said of the song. Coke Studio Bharat's commitment to honoring the vast range of Indian music has offered the ideal platform for us to present our creative talents. It's been an honor to work with such a prominent and esteemed musical platform, and I'm excited to share the enchantment of 'Khalasi' with music fans all across the world."

Aditya Gadhvi, who worked on 'Khalasi,' said of his experience, "It has been captivating to be a part of this extraordinary project." We put our hearts into the singing because the song's theme of a sailor's infinite experiences in Gujarat touched me emotionally. "Khalasi" provided me with the opportunity to explore new areas of my artistic perspective. Being a part of Coke Studio Bharat, a famous venue that highlights the rich tapestry of Indian music, has been a dream come true. "I hope 'Khalasi' connects with music fans and inspires them to be creative."

Dhruv Visvanath, a singer, spoke about his experience working on 'Khalasi,' adding, "Being a part of this project has been an incredible artistic journey." 'Khalasi' gave me the opportunity to experiment with the endless possibilities of percussive guitar, interwoven melodies, and rhythms to create a vibrant picture. It has been an honor to collaborate with Coke Studio Bharat, a distinguished platform that celebrates the diversity of Indian music. I'm overjoyed to have been a part of this incredible musical undertaking."

"Khalasi" is a testament to the creative collaboration of Achint, Aditya Gadhvi, and Dhruv Viswanath, who have created a memorable musical voyage. Coke Studio Bharat invites music fans to experience the "Khalasi" sensation. Fans may enjoy the song's lovely melody and compelling storyline on all major music streaming platforms.

Coke Studio Bharat:

After an eight-year absence, Coke Studio has returned to India. The platform, known for generating independent studio-recorded music, had a vital role in diverting from popular mainstream music. This time, Coke Studio Bharat has focused on developing indie voices from India's rural villages. Each song is deeply ingrained in the cultural nuance of the locations it represents. Four tunes have been distributed across streaming platforms since February, with over 110 million plays on YouTube alone.

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The France-based Annecy International Animation Festival featured India's Creative Economy.

15 June 2023: A delegation from India led by Secretary I&B highlights the ministry's incentives for the AVGC industry and discusses the possibility of holding an international animation festival in India.

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This year marks India's debut participation in The Annecy International Animation Festival (AIAF). At the AIAF, an Indian delegation headed by the Secretary, Information and Broadcasting, Shri. Apurva Chandra has been displaying India's talent for producing animation and VFX content for audiences throughout the world.

India has lately emerged as a preferred destination for VFX and animation content for global production houses. The animation and VFX market in India was pegged to be valued at Rs 109 billion in 2021, with the VFX business alone amounting to Rs 50 billion. This figure is expected to grow to Rs 180 billion by 2024 according to a E&Y report. India's participation at Annecy, therefore, assumes greater importance as the country showcases its abilities in the sector to international buyers.

Speaking about India's participation, Shri. Chandra said, "The Animation, Gaming, Visual Effects, and Comics (AVGC) Sector in India is making progress with the adoption of world-class techniques and innovative technologies, coupled with a pool of immensely talented professionals. India is one of the few countries providing cash incentives to foreign companies for making AVGC content in India. The incentives are the same as for shooting films in India. This is a huge opportunity for companies to benefit from this. As a country, we are committed to providing incentives to the industry, as well as supporting pre and post-production activities in India."

At the festival, Shri. Chandra spoke with AIAF director Michael Marin about ways to deepen India's participation in Annecy and the possibility of partnering with France to establish an animation film festival in India. Shri. Chandra opened the India Pavilion, which was built around the Saraswati Yantra design theme, and he also spoke with the Indian creative community whose works were chosen as winners of the prestigious Annecy festival competition in 2023. Young artists Arvind Jeena, Nikita Prabhudesai Jeena, Upamanyu Bhattacharyya, and Kalp Sanghvi attended the event among veterans of the field such Kireet Khurana, Saraswati Vani Balgum, Biren Ghosh, Anil Wanvari, and Anne Doshi.

Besides, Shri. Chandra interacted with delegates from other countries and the discussions centered around the various initiatives of the Ministry with regard to the AVGC sector, and the incentives given by the Indian Government for ease of business in the sector.

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The 16th edition of India Couture Week will include sixteen designers.

From July 25 to August 2, the Fashion Design Council of India (FDCI) will host the 16th edition of India Couture Week (ICW) in collaboration with Hyundai in the national capital of Delhi.

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Sixteen of India's top couturiers will take part in the India Couture Week.

In a statement, Tarun Garg, chief operating officer at Hyundai Motor India Ltd, stated, "This powerful partnership celebrates the harmonious blend of two vibrant industries, encapsulating the very essence of Indian craftsmanship and culture." We hope to highlight designs that go beyond aesthetics through our collaboration, as well as create a platform that brings talented Indian artistry to the forefront."

"This edition of India Couture Week encapsulates the spirit of celebration, paying homage to the skilled artisans whose craftsmanship forms the very backbone of Indian fashion," Sunil Sethi, chairman of FDCI, stated. The designers' special collections will create unforgettable narratives that will serve as a monument to our country's rich cultural tapestry."

Participating designers at ICW include Anamika Khanna, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Rahul Mishra, Rajesh Pratap Singh, Rimzim Dadu, Ritu Kumar, Rohit Gandhi + Rahul Khanna, Rose Room, Samant Chauhan, Shantnu Nikhil, Suneet Varma, Tarun Tahiliani, and Varun Bahl.

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