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  • Writer's pictureSwati Bhat

Vivienne Tam introduces NFTs to New York Fashion Week.

With a collection that brought the digital world right onto the physical runway, CFDA member Vivienne Tam offered an alternative take on metaverse incorporation.

Swati Bhat

Vivienne Tam AW23, NYFW. Image: Vivienne Tam

The designer was inspired by a utopian vision of Hong Kong in her AW23 collection, 'Weaving into the Metaverse,' where Web3, blockchain, and gaming worlds already run rampant. Images of China's 12 zodiac symbols sat alongside visuals of Web3 NFTs, which Tam saw as weaving "the cradle of civilisation into the metaverse" on a number of pieces.

"From the beginning of civilisation, humanity has used pictures to communicate and document our history; now, humanity uses pictures to create new currencies, communities, environments, and even worlds," the designer said in a statement.

Tam's New York Fashion Week presentation was mirrored in an after party where guests could access both the in-person and metaverse worlds via live portals.

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