On Tuesday, December 12, Tata Sons-owned Air India introduced new uniforms for its cockpit and cabin crew, months after revealing a new logo and fleet livery.
In September of this year, the airline announced a collaboration with Indian designer Manish Malhotra to create the new uniforms. The uniforms will be phased in over the next few months, beginning with the induction into service of Air India's first Airbus A350.
In a statement, the airline's communiqué, “Crafted by Indian celebrity couturier Manish Malhotra, the new uniforms feature an array of colors and timeless designs. The collection mirrors a rare, harmonious blend of rich Indian heritage and aesthetics with 21st-century style, elegance, and comfort.”
The female cabin crew wears ombré sarees with designs inspired by Indian heritage architecture (jharokha) and the Vista (the new Air India trademark emblem), which are matched with a comfy blouse and blazer. The ready-to-wear sarees can be paired with comfy trousers for an 'East-meets-West' style.
Campbell Wilson, CEO & MD of Air India, said, “Air India's crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra's innovative ensemble will script an exciting new chapter for Air India's future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation. We are confident that our new crew uniforms will rise to the heightened expectations, distinctly making a statement that defines the very best of Indian heritage and hospitality. Travelers across continents will be able to instantly recognize these uniforms as the new Air India.”
The senior female cabin crew will wear eggplant-to-burgundy ombré sarees with aubergine blazers to exude power and sophistication. Junior female cabin crew will wear brilliant red-to-purple ombré sarees with red blazers to represent youth and vitality.
"My goal was to create uniforms that capture the essence of India's diverse culture and traditions while also embodying a modern and sophisticated look," Manish Malhotra stated. I think that by adding iconic Indian colors, these uniforms not only make the crew proud but also create a lasting impact on the guests, exhibiting the warmth and hospitality that India is known for."
The airline believes that the new outfits for both male and female cabin crew are practical and appropriate for in-flight activities, allowing for greater mobility. The new uniform designs were created in collaboration with Air India's cabin crew members and the In-flight Services team.
The uniform of the cockpit crew is a black double-breasted suit with a Vista pattern. Female cabin personnel will be dressed in dual-tone (black and burgundy) block heels, while male cabin crew will be dressed in comfy black Brogues. For female cabin staff, the costumes feature pearl earrings and sling purses. Manish Malhotra has also created uniforms for ground people, engineers, and security personnel, which will be shown in due course.