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  • Writer's pictureSwati Bhat

Manish Malhotra, Brings To The IIFA 2023 Stage For Fashion That Transforms & Inspires.

One of the highlights of IIFA Rocks is a special collection by Bollywood's favourite designer.

Farah Khan and Rajkummar Rao will open for IIFA Rocks 2023, which will feature performances by Amit Trivedi, Badshah, Sunidhi Chauhan, Nucleya, Mika, and Sukhbir Singh.

Vicky Kaushal and Abhishek Bachchan will host the IIFA Awards 2023, with live performances by Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi, and Rakul Preet Singh.

Swati Bhat

May 12, 2023: The year's greatest calendar event is less than two weeks away, and expectations are undoubtedly high. For the second year in a row, the International Indian Film Academy and Awards (IIFA) is coming back to Yas Island in Abu Dhabi for its 23rd edition. The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and Miral, Abu Dhabi's premier curator of immersive spaces and experiences, will host it on May 26th and 27th, 2023. For the seventh consecutive year, NEXA is the title sponsor.

Ravi Menon, Co-chairman of Sobha Realty's communiqué, “We are delighted to be the title sponsors of the 23rd edition of IIFA Weekend. The event will witness the presence of the who’s who of the Indian film industry with the glitz and glamour that makes Indian cinema widely popular. With a rich culture of performing arts in our nation itself, we are honoured to recognize and celebrate the long-standing allure of Indian cinema and its outstanding contributors. Indian films are watched across the world, and we are pleased to welcome the numerous actors, artists, and talents of our nation, further bringing Indian cinema to a global audience. IIFA Awards recognizes the highest quality and artistic expressions in the Indian film sector, just like we at Sobha Realty recognize the value of quality, art, and design in our work.”

“IIFA today is not just seen as an engaging celebration of Indian cinema, music, fashion and culture, it is the ultimate experience in global entertainment, which resonates with NEXA’s core values of ‘inspire’ and ‘create’,” states Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, outlining on why the collaboration has been so successful and aiming to set a seven-year high with its 23rd edition.

The fashion component, which NEXA curates with an established designer each year, has become one of the highlights of the NEXA IIFA weekend. It focuses on the essence of the brand, to 'create' and 'inspire'. This year, Manish Malhotra will awe and impress with his unique brand of larger-than-life glamour at the much-anticipated fashion extravaganza, and he will be honoured with a special IIFA award for Outstanding Achievement in Fashion in Cinema to recognise his globally acclaimed presence in the fashion and film industries.

For 33 years, the fashion designer has been a part of the Hindi cinema business. He pioneered the use of style in costume design in Ram Gopal Varma's musical romance Rangeela. Urmila Matondkar's skater dresses, cute-as-a-button berets, surprisingly sexy high-waist jeans, and tantalising oversized men's shirts from the 1995 film are still in style after 28 years.

Manish's avant-garde display of sportswear and athleisure in Karan Johar's 1998 directorial, the Shah Rukh-Kajol-Rani Mukerji movie Kuch Kuch Hota Hai, introduced numerous international fashion companies to the Indian market. Manish Malhotra, the stylist and entrepreneur, started his namesake line in 2005. He now has three flagship stores in three of India's most vibrant metropolises: Mumbai, Delhi, and Hyderabad, with his first overseas location opening shortly in Dubai. He has also ventured into other markets, such as jewellery, and even has his own beauty brand.

Several Bollywood A-listers and personalities from different sectors regularly wear 'Manish Malhotra' couture at nuptials and red-carpet galas. Manish has rewritten and redefined fashion over the last three decades, from Kareena Kapoor's trendsetting Patiala salwar and T-shirt look in Jab We Met to Priyanka Chopra's lehenga-sneakers runaway bride look in Anjaana Anjaani to sequined sarees with bralettes and chikankari lehengas with cut-away infinity blouses.

“The collection is reflective of ‘old world charm meets the new world’ to create something breakthrough and imaginative. This collaboration aligns our joint synergy of innovation, progress and creativity which inspires with NEXA and we are excited to exhibit our line at IIFA Rocks 2023.,” Manish reveals.

The IIFA will be held at the Etihad Arena, the Middle East's largest state-of-the-art indoor entertainment complex and part of the idyllic Yas Bay Waterfront. The Awards will be hosted by Vicky Kaushal and Abhishek Bachchan, featuring live performances by some of Bollywood's top stars, including Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi, and Rakul Preet Singh.

Farah Khan, who co-hosted the 22nd edition of IIFA Rocks with Aparshakti Khurrana in May of last year, will be returning to entertain with her legendary, irrepressible wit. This year's co-host is actor Rajkummar Rao. With their performances this year, Amit Trivedi, Badshah, Sunidhi Chauhan, Nuchelya, Mika, and Sukhbir Singh will electrify the stage!

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